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複製代碼 目錄如下:' Z4 {' l& O* H
PART I Building an eBay Business
4 ?1 g% I0 m8 s4 i( B1 J1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3+ Q: _4 ?' H" _5 D8 o% ] h# C
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
: y7 o* M8 |0 H$ ]3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292 y3 u* H, u/ K0 a, y5 O
4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
6 a& Q) y5 c4 m _) |5 k7 j+ y! B5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 513 m4 ^+ Q: i1 G1 j
6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
" m# ]# w! ?* L8 C0 M7 l7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79, X- V) i5 B$ }4 A3 S
8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
]+ P, E) X2 y4 A9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107! x3 Q- p% P0 b
10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
- X. [; n$ S/ i4 p% G6 ^11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127
. p2 w- q% ^4 ?6 r, J3 lPART II Building Your Yahoo! Store
) k. b" E" e+ T# K12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139( q0 K, q9 E( o: V, T3 @5 a
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
% X2 A* ~+ S- z7 o9 B14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
: L/ `$ }8 x9 y P! ^15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1891 k" d; n' H) J7 b
16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
, V { U6 i# ]1 n$ B17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
0 V- G) J. Z7 T. ?3 E3 E/ v18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231
" c: A' Z8 l1 M19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243; g/ `) d% c6 G3 Y" t7 z
20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2614 D( b( H* [8 x5 F+ B
21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
. D4 q9 A/ F3 ^) P+ t9 U$ Mx How to Make Money Online with eBay, Yahoo!, and Google7 x2 M T! H( |4 Q
PART III Using Google Pay Per Click and More to Grow Traffic
1 }8 p1 p0 C" C) e5 \22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289
( o7 K8 F5 C% A$ L/ l23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
- [" C5 w2 j0 Y5 E24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319
7 C o; P T) }1 G2 a0 o25 Selling Through Shopping Directories: Froogle, Yahoo!% i, n- n3 w, k: h+ `1 e
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333" h! J4 |. y" N# I- U# p
26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
4 j" F$ t6 l$ c27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355. X$ |- D& t5 {
28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365
, I: c% @9 [* c- a( Q/ q29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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