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複製代碼 目錄如下:" O! u( e' }0 w' H; y4 r7 {
PART I Building an eBay Business
2 H; k! t- t" ]. T1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3& B$ l. c4 X2 t6 V. ~4 v+ l: ^
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
4 M8 o; f1 f# ]3 f) q; |( q9 {$ ~3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
8 Q) R' F! e& {6 H, ~4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
) K) S s. z8 s( i" @5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
% d! l6 Z6 T2 `7 a! H, p7 c6 n6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
2 L4 q$ q& D* Z. g# h7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
* l" M" q: F) w7 L8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
* r4 @8 a8 a" \- X ?/ v9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
( V9 C8 S; j$ R9 _3 r0 T3 X2 d10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
6 i1 Y( S2 r+ N" B: f; Y11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127
1 h! M2 P. K5 U {% ^PART II Building Your Yahoo! Store$ j/ p9 f2 Q3 h
12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 1397 p, {( G6 Z! P) J7 ?, i& r
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
8 [# M5 U! E, z6 _/ i14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
. K c6 W( x. Z+ t% C) v# A% n- v15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
1 L) u% Q5 \* v) `3 N+ v16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
: Z* e! @6 c# K; d1 k17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
8 u* x- t+ c8 T; |18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231! _9 ?# S0 r; B* [3 q% S" W8 P
19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243
7 u9 q. m9 ~& u% _20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
3 |$ h; }$ g* _" R/ f21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273: `1 q+ T+ l- j
x How to Make Money Online with eBay, Yahoo!, and Google, o1 \" D A! m# a% k
PART III Using Google Pay Per Click and More to Grow Traffic
. I4 |4 \0 ?$ ~, _7 [( N22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289# ?, ?/ L* a6 l- R2 y9 `2 Z
23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303% r. i# Y& r/ Z% ~3 n2 Q
24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319- S7 Y1 C3 g8 q
25 Selling Through Shopping Directories: Froogle, Yahoo!
6 c$ e p a' t' l" j- A# m2 _/ WShopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
1 M! `# f2 `$ y0 T) e/ I$ ~26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
8 L- ~1 s- G) f, u+ p; G& j27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355
- k* D i% n0 d- s" j2 q2 a s28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 3656 g" Y% c' T0 T3 ~8 Q% _
29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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