本文適合中小企業英文b2c網站營銷人員學習) S* @. A4 m+ \* C* X4 t+ r
& Q5 T, w- Z2 v
1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.
- e' @/ b% o& d L0 z6 r8 _5 [
1 t4 x' J! ]& t- Z( z1 n撰寫並提交所寫的與站點內容相關的文章。經典有效。這將保證網站在搜索引擎中獲得一定流量。4 n6 g' J9 a! O" r6 Z
3 x! }. g2 `9 }0 }% t2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..
% a3 E& ]+ F' k6 C6 _; d% r% K) J' R/ f" F9 J, D5 y0 b
發佈原創的高質量文章,能幫助讀者的真實有效但不老掉牙的文章,很多站點無法做到這些。。。0 R+ T5 a% E. S1 Q9 [4 f0 w" W: `4 Y- m/ @- k
, N! V# O8 e9 X6 x3. Write and submit press releases, think prweb after you do one.6 B) L2 f4 S; R$ J9 O6 b& \3 v
7 ?" H/ S# Y: f% y6 r撰寫新聞類的稿件提交到類似prweb的站點。
, Z j0 t6 A- Y8 Z _; t# U2 |% j' P. P( n
0 D. ?- F6 E! P3 S, S& i4. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to
@ B$ Q9 E8 U; M: U$ B) P. {/ O) P* d& E3 @# W5 B0 L1 s; H
one main site.8 E, Z* X9 y7 o+ D% q% u8 j3 Q! S' q1 Y! J
6 A1 X. @" \9 w8 A. D) K4 }
更新Blog並提交。保證這些Blog內容鏈接到目標網站。可嘗試群建Blog並充分利用其反向鏈接。
& _* \- h. m* _1 L+ f/ N& N& y2 _" ^. s" J
5. Make sure your website is listed in DMOZ: http://dmoz.org/. .
5 k9 }4 i( h' Q6 C8 N/ `# G3 t( I6 g* y( g# c8 g
保證你的站點被odp之類的高質量目錄站點收錄。2 Q7 G# h/ h4 ]4 }! w) V
4 { F. R# @6 F0 |3 W1 G- U+ f: \6. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.
1 c4 I( }4 n4 k3 O( n8 M N; W+ `0 x/ G5 C
利用craigslist.org這樣的分類廣告推廣自己的站點和產品。注意將信息發佈到匹配度高、最適合自己產品的地區分類頁面裡。 G& X+ \ c" b$ Q) u( d8 L& S
: U* |9 x, m8 W& o
7. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.2 N1 j- i6 T3 o: O" ~$ n! g
7 ?3 {2 q4 p& _' f& I
如果可以的話,在你經常訪問的與站點相關度高、有一定流量的論壇裡,將網站鏈接保存在論壇的賬戶簽名中。
. a# `7 F p w3 X9 V7 M f( V7 h4 a6 `
8. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product , A1 E9 q+ Z. T( e7 @
) {4 H R) [2 w* f% `% s
is similar. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.
+ _1 W) M f0 k" D; p( w0 k3 S5 ]4 C, M% e
查閱amazon.com等站點上的相關產品。如果可以的話在同類產品中提供自己的鏈接以帶來商業流量。在alexa等網站目錄中提供自己以及同類站點的相關介紹。
# e; E* j( g4 R& D2 C4 V6 h* J" F& K+ w+ i
9. Review some related products on epinion., @, R2 E1 d: w. A2 W e
. e' Z3 a6 r) H. j# Y
參與http://www.epinions.com/之類站點的相關產品評論,盡可能的製造定向流量。5 f# r( b/ B! U9 x& G
" o& V6 b7 @1 R10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be
4 z2 g+ V+ [+ t; w' w' N% [) S" o a. o! b
able to get some traffic from that website if your testimonial is left with a url.4 j7 u4 K8 a$ B! C" ]8 c. _) Q2 Q z
& n- j! }7 G9 @! f6 R5 j" O( p如果你在購買產品後給商家或者平台留下帶有自己站點鏈接的意見書,或許會帶來一定流量。
; a0 t; x _( [9 d T' e9 V4 Y3 F, n7 E4 T
11. Whenever you send an email to someone, always add your website url as a signature.
* A1 u/ u- `; E3 q. h' c5 x o* u8 R! `# O: l
發郵件時將自己的站點作為郵件簽名。
: A5 |( W, `( o# J8 u0 Z7 ~
1 [* i8 N' J6 s m2 d( M12. Keep updating content on your websites/blogs… try at least once per week.
" P/ I7 ]1 @! F8 }8 r% B
, @3 x' Z" Z% S. u, l i% C保持更新網站內容和Blog等,最少一週一篇。
) |6 i4 \2 h# ^ I* J! t; W: c. a/ D) S n
13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/. ./ c! ~# d; l4 S( h; d# f
( Y& W) i, c5 ]
提交Blog標籤到del.icio.us類的書籤網站。
6 G3 s/ p7 A$ R+ l# c0 O" T2 N
6 v/ `( Y. Y: E/ k! y2 J, b14. Add photos to your blog with appropriate keywords.' `, B' }2 G# G* i1 z5 x
6 d( [( K! y, K. e* K$ R J7 v* }# W
適當增加與關鍵詞匹配的圖片類信息。
- R$ R1 E! s/ c2 j+ h- l8 @4 Y) o; T* g: \
15. Tag blog photos at Flickr.
9 A Y% X. {: }8 Z( J" l2 b8 @+ k; i
! [! }* t9 L, j9 h+ H# d+ e1 d) w, x將Blog圖片標籤提交到flickr類等圖片2.0站點。
( a0 w$ s$ }4 S- L* K0 Q
( Z6 y: l% l" K6 Y4 p# M) U! P16. Politely ask your readers to subscribe to your rss feeds.% x; i8 Z5 i+ N9 C0 B- B3 [/ [8 b
6 x3 {3 r7 O$ ? K& [4 I, d) u
採用適當的策略讓瀏覽者訂閱你的Blog。: J& P3 O; C$ o# h1 V; _
1 N: R( N d8 P; Z. ^2 [+ I17. Try coining your own term. Might want to trademark it if you smell that it will become popular.6 v; y& k$ B/ V1 g! ?
& v$ m/ Q- |" d樹立自己站點的規範和特徵,保證流量上升時讓瀏覽者過目不忘。
; o3 e7 \: q# R, k; T: R. y0 |& ?( x
6 d3 J" J& p0 z2 F* ?/ [; y0 ]18. Encourage readers to comment on your blogs.
4 Y1 Y- j2 u5 p5 Q' e0 `: a4 i/ @9 D- a
引導瀏覽者參與自己Blog的討論。
7 h: Z4 ~# [7 }' `; t+ W2 q
! X+ j- w# E; N" e19. Include translation for your websites/blogs, especially in Chinese.; R8 D& r5 @6 W% h
' x8 s: K3 B \7 A- c/ x1 a
保證站點適合各種語言的瀏覽者訪問,特別是中文。9 p9 N5 ^% {/ Y6 n
' | g* t3 B, h6 p7 z20. Do not be boring; write about something that a wide select of people would want to know about.+ Z5 L b4 q- _
. w0 H# G0 W l
不要單純的進行枯燥更新;將比如時事類的內容充分結合到站點的更新當中去。) `, w! e8 N% y- _! G, U1 `
% x& O% }4 n. p2 \; ?; p2 H
21. Make sure to edit your writing (unlike what I m doing).( G( N! `$ v3 T) ]/ Q9 `
. B( z' I1 B+ R$ @) Z- Z `: j保證文案的適當更新。
9 N: r- f4 M$ R# [8 ^3 |. R7 F8 C
, P8 U. i9 f% U$ |4 t# P' G1 S) t22. Comment on other related blogs.0 `3 \3 j5 U5 b' f. r7 @5 o
3 w' X, D& z0 Y# m. [. n8 X- L8 f在相關度高的Blog上發表帶網站信息的評論。
/ L$ R9 r, x# |
* I% m$ G: Z& w4 R$ v0 A& ?6 P23. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related
3 K: t+ d4 ~. V! x8 p+ o3 ^1 F; S+ |( T% J! \
affiliate program within your niche.4 S) `, `, r$ S8 ?: U5 F
2 m' I! l W# ~5 M" O4 A8 x/ D) t1 U
製作404頁面。保證流量的有效不丟失並在條件允許的情況下啟動自己的「聯屬網絡營銷」系統。
4 s! y& A3 u+ d. Z( ~( {* }* G3 F" w9 q
24. Sponsor a charity, most charities will link back to your website, and you are also doing a good deed.2 J( c2 j D3 {
0 G& h7 n6 @$ N
贊助慈善性機構或事件,很有可能得到有助於站點形象的鏈接。
! P1 ^+ Z5 K, Q7 ]* `9 V
1 X6 q, M( w! w# h. `* `25. Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.& |7 E* z5 n! F' S+ v! `3 E, m2 F
$ U/ M3 A: K: F* M/ p在ebay等電子商務網站上慈善競拍。他們或許會幫你宣傳。
5 h" H/ c0 |% c Z7 _9 e% s) l$ j7 t% Q0 B: s7 \' c
26. Start a publicity campaign, do something that individuals in your niche will take note of.
3 u. v' A+ ?$ w) \* @/ e5 u7 l9 q8 x: k
參與相關的公開活動,業內的朋友會注意到你。
5 v1 e5 o9 c$ ]' s! e7 ~+ T- g+ m! X: m i! q' r2 x
27. Brand your website with a logo and a slogan/catch phrase. Think IBM.+ f' _0 @/ N* v* C6 a# _, M! {- E
: a" ]! ^& ~' a& x. [; Y
給網站定位標識和標語。. T, Z9 h' G2 V3 V2 Y8 y
9 B: H0 y2 @7 C( ]3 J
28. Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.0 |: C. R G: F1 P
( o/ U J, R7 Z. s' h) b' a0 o9 _舉辦行業類型的競賽,以便帶來關注度和流量。
8 H' y( k# _: N3 w/ q* @7 |) t
, e2 |! w2 M9 {% C& X# t* d29. Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way 6 f& `: o. W9 \6 U% X0 {
5 Q. q. ?2 X! f& M* A# Q
links to your website.- m# C. v1 o9 V- E/ T6 a
! d* B( Q" n0 ^( m- V. g' Q製作站點所針對行業的免費工具並發佈,如果大家用的上,會產生不少單向鏈接。+ h1 P# D. b$ I! ~; r# E7 b/ {
. P( c4 A a# N. ^( h30. Contact small newsletters sources offline and submit articles to them.
: t3 v9 J( A# O: H- r' p F' w1 ]# a" t9 a; p
給線下的媒體等資源投稿。
+ V) L9 c; O R- W' D& [' |" L( w& R& i# q' \, ?: z
31. Become friends with editors of an offline publication.1 T$ A+ G8 E3 x; p" {
2 Y1 @0 K7 ]1 B0 y
與線下出版物機構的編輯成為朋友。
! [' ^0 V$ r4 k; C. `" X8 k( R- y- r0 Z! e7 @. J1 M
32. Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.2 a6 K5 m7 p1 i7 u6 H1 x
7 r; A9 @$ p& u" Z6 C" Q9 L線下參與更多的類似演講的活動。從本地的小型活動開始。當然,別忘了參與更大區域的聚會。
4 C3 j! I B6 v- n7 R. x/ }* D0 s' E; q% v6 O
33. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.+ C! z1 O1 T( w: W3 w
0 e) I# ?6 K Z" o& f1 x
做好產品本身。所有的營銷和廣告都不能給非標準的產品不斷帶來好的利潤。
1 W P) m6 L8 t! A; f! f5 C6 ?! J; z
34. Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or + i6 ]% |5 } _0 ^ Y
. V+ {( A- c3 ~, h. @0 J; F! p
even eBay for that matter?7 E& |+ u6 a; D, X5 p
0 `1 f/ B5 j+ f$ Y1 f4 d) q% k% n有創新意識。如果你是銷售信息為生,多想想靠什麼不同的內容來吸引本地書店或者ebay的客戶。2 i6 j. ?7 W n' Z: J0 U9 p' A1 E
# F$ n t( e: q2 e4 ]" E; V8 c3 S* p' i* g
35. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?3 \2 b' Z( g* J$ x4 @; l, o/ W) i
/ y n% o: A+ R5 I8 O3 u
如果你的產品是開創性的,你將如何在開始階段獨立向人們推薦這些產品和相關的服務呢?
( o! Z$ {- S; R
$ X. X1 ]# M: V( S7 u( r36. Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?2 ^" B# |! [; l8 M6 J% b$ S
q: [/ H1 V( q% R9 p
是否有好的方法解決對於你的產品適用廣泛但缺乏認知度這個問題?0 e; T( S# `; h- e, i
' n' t1 E: @4 {6 u" |0 `37. Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website . H, `; _8 }0 _: M- ^7 [
$ y' i+ {! K8 f1 F2 Y% u7 Swith a reference back to your article, or at least they should.# M, }5 |4 }8 m4 X
) I9 ^/ D- h' f6 S+ W1 o/ |
如果文案編輯的準確流暢通俗易懂,人們看到後會樂於分享.另外站長們也會轉載並寫明出處.
' g2 o& P) x# [4 c" L% [: j- Y; j' _
38. Spark emotions. If you get people emotional about something then they will most likely talk about it.
$ i5 |) o4 ?+ o1 C7 @9 T
6 J, I7 Y( S" j' x! s2 A( R帶動瀏覽者的情緒,引發討論話題或者鏈接誘餌。
) V6 c4 v; I# M3 G- c
# f5 e! j) R: X k* P/ d39. Get a custom t-shirt made with your website url on it, and wear it often.9 l0 c6 y y; v- Y& l4 v
7 H$ A% @* h& U9 a* S製作站點形象T恤,並適時展示。1 S9 e# G8 D5 }, `2 C; b
3 c4 E! G+ C6 Y' s" I& M8 @40. Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.
$ d% I5 Z0 L, g m8 n8 p2 Z6 a8 D5 A
構建用戶數據庫。正確使用會帶來無限價值。3 Y" }9 |! a& t# H
( i, n* t/ m0 t T41. Write tip articles, such as 「Ten easy tips to blank-blank-blank.」) I; Z! m4 b- v2 ^1 E
( a6 y& S0 f1 ?. t+ C撰寫與站點內容相關的技巧類文章。/ U% K% E# x4 n
" p5 ]8 Z3 F! ~0 l42. Buy traffic from the search engines by utilizing one of their PPC campaigns. q$ u5 f: Q6 E2 t1 T7 u
9 A% u0 {; M Y: E' \. v" V
適當付費點擊並對其進行優化。6 G0 `, Y# ]$ r( s7 T- Q
0 Y& l1 e7 i8 p; F' _43. Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on 0 B% d$ R2 I/ i8 f) s; M" p: m' l
8 h0 r! J7 i8 {* y! B/ m% fspammers and are starting to sue people.
7 n; c L( O" w; k& f% a+ f6 H; C5 a" C" S+ {: [& {9 i
註冊類似myspace的賬戶並尋找目標客戶以便向他們推薦你的產品或服務。不要暴力群發,否則可能會被起訴。
, j1 o) A4 i- G6 {3 H* A9 _) a# _+ i
44. Solicit a link from your local chamber of commerce.
9 a2 ?" Q' a* C! C: j' n- S8 r& y8 Z5 V, ~$ m- M# Z0 C
申請本地商會鏈接。& |- H2 U7 f, o2 {
+ G9 k T% L$ F2 Q& s! d) Q45. Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.
, j3 l5 c& m2 y: x+ n) n! {
( `( f! H1 C- F# N) ]域名簡單明瞭,便於記憶。$ Q+ t9 I9 a0 f6 t
( V4 `/ t; v/ s
46. Add a bookmark option to your website/blogs.% C" z+ x# W* g# k, O
, h1 [9 b5 I( L4 Q$ v網站增加書籤功能。
4 V0 m# v; S, |, [( K; h' X
9 W' x% q* `' N5 b/ R47. Purchase the misspelled versions of your domain name and have it redirect to your main one.
! ^; f2 L4 m/ H% L C9 `
" s2 H7 ^2 Q) |/ l% s: i購買站點域名的錯別字域名並做301重定向。
3 a7 \/ ]% r) |) T" { B. G
' O) N* U* |5 j% N1 R% ]/ O48. Use keywords in your image alt tags. For example, keywords go head
8 Q: r3 w/ @; e3 h
w; ^( I% X+ P( a L# B2 |% @1 aalt圖片標籤適當優化。" m2 [" o# K, I% K0 i0 n
! N/ o* R4 Q2 x. S* s4 X
49. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.
3 ]' ^: p8 z& {' b
: T6 \% g2 l z+ n0 i標題適當突出關鍵詞。 |
|