Their emotions get in the way. Seriously.
1 S7 b& c. ?) I1 N! r: t J) b8 x" h/ F# c
Now let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?
. ^' F0 N: k4 Y6 l9 YHere are a few possibilities:) Y: G% ~% @5 P% v
1. Pause your campaign, and wait two days before you restart.& e) u, W, {, X
2. Lower your bids by 50%. You can't keep losing money, can you?
: }: C: E9 s+ \7 M- `& i; c, E3. Shut down your campaign. Obviously this offer doesn't convert any more!6 K- a# _4 X- m6 c
4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.
' a1 L$ D" m2 d. ANow if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?7 y# \4 |9 L/ u
The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.
2 x3 K1 ` w% k" B8 ~7 U8 |3 mI know an affiliate who pauses profitable campaigns out of fear. No joke. |