Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
2 K2 c+ \3 \: R8 u  {! ~- b* Htry a few things, make some improvements, and
5 p  F" v8 ?* U# M0 H  Oeventually get to an ad you can't seem to
improve anymore, no matter what you do.
But it's still possible to achieve the breakthrough
you desire. Today, some tips on how to achieve that.
* ?& O' }7 d9 K; H' X- When you do any kind of split testing, you
should start out by testing radically different
things, then refine the winners.
So at first you test black vs. white, question
  I8 U0 ?& t# P3 }8 G$ cvs. statement, bold claim vs. blind curiosity,
4 C) s; b& C' ?- j' Q' hnegative vs. positive, pain vs. pleasure.
- i* [: G0 B  M& h2 N$ s, k- Only after you've tested the wildly different
options do you then focus on refining words,
testing capitalization etc etc.
& V5 v2 N# _  r0 `/ D0 C- One of the most useful things for me is to apply
" X8 Z( ^9 S9 H6 Y8 Z$ Cvarious "filters" to my ads.  Each filter forces you
$ d9 N1 J4 w; @  e* u, y5 J' j+ cto write the ad a different way than you normally would.
Here are some of my favorite filters:
# l5 w0 E% [) c$ ^; U2 e7 \1.  Nearly every kind of punctuation mark on your
  L8 G6 Y+ m) _: f/ }0 q6 V( \keyboard:
! # - $ , % & ' ' " " / ~ : ; ( )
Every single one of these - or combinations of
0 u& o4 }% B4 pthem - are not only useful but can attract more attention
as well.  If you decide you're going to use dashes
or quotes in your ad, it's probably going to cause
6 U( a; i% P- F! t. n" C+ T) pyou to write a different ad than you would have.
Here's an example of an ad written around dashes:
( {/ H1 z" y" p3 DPopular Ethernet Terms
; L% o, m0 k4 W( z$ BComplex Words - Simple Definitions
3 Page Guide - Free PDF Download
www.BB-Elec.com
9 I: H: i8 h: P( v4 j) f& r" a2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
. j7 Y' ^! U% {8 \+ t! osyllables, the 2nd line has 7 syllables and the 3rd
" [9 P8 K! }. I; T3 _( ]5 `5 rline has 5.  He got a huge increase in Click Thru
Rate.
Here's a Haiku ad:
Anger Management
! D8 y5 G* i5 ?0 @# y6 w  kSmash! Punchbowl is in Pieces
Learn Some Self-Control
www.SpringfieldCounseling.com
/ {+ r/ N2 y7 A2 Y( ~$ ?Well, he didn't get his boost because Haiku causes
5 I! W) V% A* C  I5 Lpeople to click or buy.  It's because being forced to
( X3 r- M9 m; Q7 W: Twrite a 5 syllable headline made him create a headline
he wouldn't have thought of otherwise.
3.  Write ads that appeal to each of the five senses:
3 K6 t- w# l8 f+ n" STaste, Touch, Smell, Sound or Vision.  This one
evokes touch:
( w" a& V: T/ B/ Y9 C: h9 {& pThe Wildest Massage
The Sensation of Shivers & Tingles
& v$ X; v/ H$ m, m( {& [Through Your Skin & Down Your Spine
www.SkilledMassage.com
- W% D# Q8 l4 S3 u4.  Reference famous people - you obviously have to
do it legally and appropriately, but can be very powerful:
, b5 B! X" W: R8 U; P% wWrinkle Removal Miracle
, m2 M1 M$ V1 \) n7 @- t5 l3 gSkin Transforms in 60 seconds!
' m% i3 g, A/ k& j% L2 b(Used by Oprah, Beyonce & Britney)
: s% V% F" t  j4 ~) n% ~www.dremu.com
Note the use of parentheses in this ad, too.
5.  Use Metaphors: Vivid word pictures, like this:
. l( i) j. \- a  f4 t  zWill Your Wedding Be
A Carnival of Utter Confusion,
+ Z0 ^, c* ^# T0 Z+ t- {, A+ A& J( HOr the Happiest day of your life?
TheWeddingOintment.com
6.  Some other things you can try: Trial offers,
. \5 O0 R4 s8 b- oguarantees, no obligation, sign up for
something free, pre-qualify with price.
2 @& B- z8 T# k3 W9 T: f7.  Results within a certain amount of time;
deadlines, i.e. "Deadline is midnight Thursday 5/17"
(deadline dates are *rarely* seen in Google ads
but can be highly effective); External certification
9 Z5 m- t; Y( h: dor credentials, discrediting knock-offs; results in
X easy steps.
: {) N# P! c( U+ N1 z1 bתԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。