Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
try a few things, make some improvements, and
eventually get to an ad you can't seem to
improve anymore, no matter what you do.
4 D& w- e0 [; b5 KBut it's still possible to achieve the breakthrough
* T; j! M% l9 |' ]6 V1 zyou desire. Today, some tips on how to achieve that.
- When you do any kind of split testing, you
should start out by testing radically different
9 V& e& y" h- K# u  n) A) X5 nthings, then refine the winners.
1 ?1 T$ D. \* q; m9 CSo at first you test black vs. white, question
1 {5 p7 \) Y2 V7 I( q( U3 c3 nvs. statement, bold claim vs. blind curiosity,
3 ~4 t/ _6 j: y; snegative vs. positive, pain vs. pleasure.
: D6 W4 f2 L% x  {2 z- Only after you've tested the wildly different
* b% p, [+ }: n# j* yoptions do you then focus on refining words,
testing capitalization etc etc.
- One of the most useful things for me is to apply
1 |' Q' R2 [, N: }0 pvarious "filters" to my ads.  Each filter forces you
% O5 e# T, ?& z1 c7 p! x: Jto write the ad a different way than you normally would.
Here are some of my favorite filters:
+ P! H$ _, F9 U: ?8 @3 k' q1.  Nearly every kind of punctuation mark on your
& d0 [) U& J3 ~* [( j( ekeyboard:
9 }% G& ?+ r* H) L- N9 f1 u! # - $ , % & ' ' " " / ~ : ; ( )
Every single one of these - or combinations of
them - are not only useful but can attract more attention
as well.  If you decide you're going to use dashes
. J' f& k, ]/ @or quotes in your ad, it's probably going to cause
you to write a different ad than you would have.
Here's an example of an ad written around dashes:
Popular Ethernet Terms
) F+ T- L7 T" M3 [. V/ B. tComplex Words - Simple Definitions
3 Page Guide - Free PDF Download
( e* T+ }1 C! V0 |; q! q* ^9 iwww.BB-Elec.com
2.  Rhythm: One of my Mastermind Club members
( B) f8 I$ G1 G) Ctold me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
syllables, the 2nd line has 7 syllables and the 3rd
- J& B( @8 H3 ~' sline has 5.  He got a huge increase in Click Thru
Rate.
8 F/ c) n7 Z& \( Z+ eHere's a Haiku ad:
Anger Management
Smash! Punchbowl is in Pieces
Learn Some Self-Control
www.SpringfieldCounseling.com
Well, he didn't get his boost because Haiku causes
people to click or buy.  It's because being forced to
write a 5 syllable headline made him create a headline
he wouldn't have thought of otherwise.
5 A3 P& G! ~! `7 l& x& j0 D3.  Write ads that appeal to each of the five senses:
7 o' I8 W5 K2 J5 @: h2 NTaste, Touch, Smell, Sound or Vision.  This one
/ K2 o: X. K8 r% D5 T# n9 wevokes touch:
The Wildest Massage
The Sensation of Shivers & Tingles
Through Your Skin & Down Your Spine
www.SkilledMassage.com
3 H* C, D0 r# W9 \& t4.  Reference famous people - you obviously have to
1 c3 G2 g, m  ado it legally and appropriately, but can be very powerful:
Wrinkle Removal Miracle
Skin Transforms in 60 seconds!
(Used by Oprah, Beyonce & Britney)
www.dremu.com
Note the use of parentheses in this ad, too.
5.  Use Metaphors: Vivid word pictures, like this:
( K& `7 J1 c- n; Q" L( ?, GWill Your Wedding Be
A Carnival of Utter Confusion,
+ i% z' ~6 k8 ?/ n1 DOr the Happiest day of your life?
TheWeddingOintment.com
1 v% c" M6 Z1 m4 V5 u* C6.  Some other things you can try: Trial offers,
guarantees, no obligation, sign up for
( W; x3 b5 T) I# C, hsomething free, pre-qualify with price.
0 h5 ^% }! s9 S5 B$ B3 \7.  Results within a certain amount of time;
( X: g# y/ V: [- u5 c6 H' i" Cdeadlines, i.e. "Deadline is midnight Thursday 5/17"
$ b& R) O( Z* W! C- z(deadline dates are *rarely* seen in Google ads
; N- U# m. Y5 w4 F5 Ibut can be highly effective); External certification
/ a( N7 z% m2 _5 Mor credentials, discrediting knock-offs; results in
6 L3 c* T2 J  c5 ^: ~4 _X easy steps.
. u; }- R4 @* lתԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。