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# g0 d* K1 F& }5 \9 _( ?CPM % ^) z4 v& j1 u/ h9 ~; E. T
* q3 {9 g( c: f' O. R/ }8 \Cost per thousand impressions. + _ I! }) C) E
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! e& [8 w" D/ \0 ]The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
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The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.$ r3 \; t3 Z- H0 o) A% i$ F9 k$ N
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1,000,000 / 1,000 = 1,000 units
: {# i9 [' l/ T4 v) w1 Q- b% ]& j/ V9 J1,000 units X $10 CPM = $10,000 total price1 s0 T5 H6 U5 d7 u. |' B$ Z! g' m
; m& b- A* } kThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
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" u8 ?2 @% |$ @$10 CPM / 1000 impressions = $.01 per impression$ F5 F! _. b0 G3 u6 A
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[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
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發表於 2006-9-28 14:10:01
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