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CPM . C; e, ~8 L: D. l- m. `
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Cost per thousand impressions.
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The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).0 z2 L4 q) R$ z3 S( O4 N: H
8 W: g! U" J: C' Z; W: [The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
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: R6 ]" ?2 B n1,000,000 / 1,000 = 1,000 units }3 o0 {4 |, P# S+ j1 |0 S
1,000 units X $10 CPM = $10,000 total price3 i3 x) }0 d& z2 E8 n
' Z9 `9 Y2 R! @/ X$ b$ s% k% {The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
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' L0 X1 e: M- j$10 CPM / 1000 impressions = $.01 per impression! Z0 H5 ?8 @( K, `4 {- r( h
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[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
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發表於 2006-9-28 14:10:01
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