The Top 10 Programs at Commission Junction This Week

Name / True EPC / Payment Type / Business Type / Cookie Life

Structured Settlement Alliance / $ 4.42 / Lead: $40.00 / Investment / 45 days
Merrick Mattress / $ 2.88 / Sale: 10.00% / Furniture / 45 days
  q- u5 h" i. q" ?2 v9 FGetSmart / $ 2.64 / Sale: $10.00 - $45.00 / Loans / 14 days
StartLogic / $ 2.61 / Sale: $100.00 / Web Hosting/Servers / 120 days
+ A7 v( w0 q& TLendingTree / $ 2.51 / Lead: $0.00 - $55.00 Loans / 120 days
LowerMyBills.com / $ 2.45 / Lead: $8.00 - $32.00 / Loans / 45 days
TheLoanPage.com / $ 2.32 / Lead: $25.00 / Loans / 120 days
Sandals & Beaches Resorts / $ 2.28 / Sale: 4.00% / Hotel / 90 days
* j* t' f8 E, f" U' ~3 j  lCitiFinancial / $ 2.26 / Sale: 100.00% / Loans / 30 days
& M0 ?  [: d4 ]3 [- Q$ _6 mEsurance Auto Insurance / $ 2.07 / Lead: $5.00 / Personal Insurance / 30 days

Some commentary:
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& M- E3 \6 h2 v# L1 e$ xOn the whole, the average EPC across all of the categories is .21, which is definitely lower than I?m used to seeing. The gap between average Pay-Per-Lead and Pay-Per-Sale has also widened considerably, with PPS at .23 and PPL at .46, double for Lead over Sale. Take PPL over PPS in a heartbeat.
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The top category in EPC is Investment with $1.02 EPC, followed by Loans at .74 and Financial Services at .72.