Yahoo! Inc. announced it has reached a settlement agreement with Checkmate Strategic Group, will consider refunding money to advertisers dating back to January 2004 and plans pay $4.95 million in attorney fees to settle a class action.
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0 _4 ~( Y F: e2 D* M A; |Checkmate Strategic Group filed a lawsuit alleging that Yahoo has been profiting from bogus sales referrals generated through click fraud.& J$ ^& X7 g$ p1 j, v4 g7 U: P, C
+ d L( I3 A! p: h0 h& ~( m: z: iYahoo's ad revenue totaled $9.1 billion from January 2004 through March of this year, the Associated Press reported.' o1 s3 a5 h+ i) d9 @& v
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The AP also noted that some studies have estimated that Yahoo's click fraud rate is 30 percent, a number which Yahoo has disputed. 6 P) @, N0 u% W4 v( |( f
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To address the click fraud concern, Yahoo has initiated a claims system.! q8 `+ a' y' {7 v' Y5 |
* [+ n8 w8 ^# H8 \8 |: b: h"Yahoo will offer advertisers a one-time extended claims period during which advertisers can submit click fraud claims for clicks dating back through January 2004. If our investigation determines that a credit is due that was not given previously, we will issue a 100 percent credit, which can be used however the advertiser wishes to use it. This claims process will be overseen by a retired Federal judge," according to a Yahoo company statement.2 W* }) V1 o: g( K) s. B3 T
3 a. @8 ^# k# T( [& \6 LIn March 2006, Yahoo competitor Google agreed to pay $90 million to settle a lawsuit alleging the company, along with other web search companies, billed advertisers for false customer leads. |
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發表於 2006-6-30 17:18:38
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