什麼是Niche? 漢語直接翻譯為利基市場,不過這相當於沒有翻譯,Niche英文的本意是指微生態環境。在這裡專指蘊含豐富市場機會但規模不大，別人不做的產品或服務市場。那就是相對於大眾市場來說,我翻譯成小眾市場.Wiki的翻譯是By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers. 筆者注)
: Z+ G; i# X' Z% Q 怎樣選取Niche?一般來說可以選擇你瞭解的某個領域,或著說人們急切需要瞭解的' a5 S R8 [; ~) @ B/ ?/ J" x2 j) f4 E
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發表於 2013-8-28 22:48:21