什麼是Niche? 漢語直接翻譯為利基市場,不過這相當於沒有翻譯,Niche英文的本意是指微生態環境。在這裡專指蘊含豐富市場機會但規模不大,別人不做的產品或服務市場。那就是相對於大眾市場來說,我翻譯成小眾市場.Wiki的翻譯是By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers. 筆者注)
$ F7 o6 G. l! A+ y( n. l/ F 怎樣選取Niche?一般來說可以選擇你瞭解的某個領域,或著說人們急切需要瞭解的 n3 i( K. g; @) m
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