找到後續文章了/ N: N( N! [. _- H
( I* @) t! N$ xCan I Teach This PPC-CPA Stuff? Part 2 {1 @; Z, A6 [6 W8 {" E. i$ U
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Okay, here is the continuation of the story on how I got my( N$ [7 a: D+ x
brother-in-law involved with driving traffic from pay per* n4 t' p! x( L# {# g0 }$ j
click search engines to CPA lead offers., B9 Z3 A- W/ e* L
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I left off on how he messed up his Google Adwords account
" C( m( R2 B# p* ?+ ?/ aand how I was trying to fix it.
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" ~: p% e4 R3 y9 \$ lHere is what happened when I dropped the bid on that $1.25. Q7 X) l" ^; g5 @! H$ M
lead campaign from $1.00 down to about $0.25.
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Ready?
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1 r; K9 h+ `1 m9 j( P8 V0 lGoogle accepted the new bid.# B/ T9 W; Y2 p
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Woo hoo!
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' {9 o' }4 x X9 u9 kNow Waseem can actually make money on this offer. Google# E* m- B; ?$ {, C2 q
rewarded this campaign because we had developed a good CTR6 C3 \# P/ ^$ _
on the ads.
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# w( Y; G/ V; I7 x; T3 r% CFrom this experience, I reminded him to develop his ad
! ^* m5 w6 k% h' M: \. Ewriting skills to keep a good CTR ratio for all his ads on% }2 v+ k) R. c' M& U* M. [+ @6 w0 h& D
Google.6 {9 W C0 y" p# F
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He is not a big Google fan because of all their5 {& `! R0 B- G: T6 l% A( p
rules and restrictions, but he really likes MSN and spent a
0 K. a! s2 l% e7 e- Z0 ] Ulot of time on this PPC search engine setting up campaigns.3 |( u% ^: y! s3 B9 R- J
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He only ever did learn Google Adwords and MSN Adcenter. He
; b* R% h1 `( L& g5 l3 K2 S/ acould have built a lot more traffic if he had experimented
3 s6 W$ c: s1 C% v: o& T( zwith the list of other *profitable* pay per click search6 w( D3 V% {+ t& m- c5 G+ m
engines I had given him.
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' b) m; V0 [% s, PHe started making some good money, but things could have, f, A/ B% v- i: _
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
1 M, q. o+ O: F, {5 Sthan $2,000 in an entire summer as a test subject. As soon: t) q9 p# c4 Y2 V+ _
as Waseem started making $100 in affiliate commissions a! M0 q5 z0 y! w$ H
day, he got lazy and stopped doing much.' M$ p# c- ?) Z v7 `2 S$ Q3 O
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2. World Cup: Waseem is a soccer fanatic and was *easily*
, P7 X! {4 y3 m1 x8 J- q# [2 a( tdistracted by the World Cup. So distracted that he told me9 k* ^5 n& z' S4 u. n: J( J. H0 a n
it was a *need* for him to watch almost all the matches.$ n' ]9 S. M" k5 o# f
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3. He enrolled himself in a full-time course over the summer& ^# Z9 [0 s: d
and had assignments and tests to complete. Okay, I will let
! C [7 L( V6 K' F F4 E( ]! ithis one go.
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Over the three and a half months he spent at my home, he only
! S& A$ @2 R! ]0 {, i7 zgot around to driving traffic to 4-5 offers. I had hoped1 k; `# w3 _4 z- [9 H a, X" b+ `8 U( X
that he would have built enough traffic to pull off a; |2 w+ N' @7 [9 L; m9 @ o
$10,000/month.
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/ {2 d, @$ D" t- l! L, EHere are the result of Waseem』s stats since mid-May by
: h5 p. ]7 T/ q# S- H2 _6 e3 Hmonth:$ P, E; j' r/ `% x! S
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** May ** q) v6 U! E! Z$ ^3 A9 _
Revenue: $830.05- d3 ^1 M. A) R. e2 }
Cost: $616.38- V! o+ d7 S- Y1 B
Profit: $213.677 l ~; P- d! X* G6 D- J1 V
Net Margin: 25.7%
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** June **$ l. ?3 \1 ^ t: [
Revenue: $2,526.95
8 [5 ~) L, `0 l2 C l5 VCost: $2,390.28
7 c1 ?8 I% r( o, C: |Profit: $136.67
' Q: n+ P3 O: ^7 |Net Margin: 5.4%
g% j6 ]2 C6 j2 A2 w6 H" ^( { T, l- L+ e0 U4 A) ]
** July **
$ s7 D/ E6 m3 a" vRevenue: $2,787.40% A# ]1 d4 R7 K# J& } @, l+ l J: F
Cost: $1,749.53
: F* K7 j5 B1 {0 w; l: N1 CProfit: $1,037.87) r/ n; O2 q6 G- Y1 \! V
Net Margin: 37.2%
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. m* p% J* ]# Y; M** August **
! [9 x8 O/ D, e) r* tRevenue: $2,983.30# h: G6 ]0 C4 c$ A. Y
Cost: $1,945.83
8 h! o1 v+ W5 eProfit: $1,037.47
6 K2 E D4 j ONet Margin: 34.8%
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( E4 A0 a1 q% \, l, q" ~** September **. D& I5 B4 i1 e, X
Revenue: $3,841.30
/ q& Q! q' f5 k9 l6 ^( JCost: $2,662.147 p' B" L1 q3 ]; D. s
Profit: $1,179.16
5 L$ @- g$ }' n8 V) [! r* nNet Margin: 30.7%2 M, s# D( U4 ~/ D4 P; t8 K2 g
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** October **
$ A A4 Q) {- g$ j- SRevenue: $3,752.309 p( B! \, T% S- z
Cost: $2,701.78
% p9 p* K! E" I- v: _Profit: $1,050.52
( k7 C7 \5 Y5 b3 |) @Net Margin: 28.0%
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C' ]2 ?# E1 C6 r** November (forecasted) **' D. `+ _/ U x4 A" `
Revenue: $3,280.00) D; u, {* i: X _5 r
Cost: $2,403.002 F Q; ^) R! l
Profit: $877.005 m8 ?0 m6 D' [
Net Margin: 26.7%
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4 M |1 o9 v4 U& M4 F6 J7 DFor some people, they may say that the above profit is not
$ p8 Q- m, y- M; W' C @- qa lot of money. But for others, that is enough to cover
9 ?2 w; V4 l; z. za mortgage and car payment.) A0 L: l6 Y: ~& M1 M# H
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For Waseem, this was a windfall.- Z$ Q/ p2 p( ?5 F* v* [) c/ A
& j8 B6 p( U9 n {. Q1 KWaseem got lazy and gave up to soon. It still makes me mad
" B w5 ^! I* x6 ?- B* a2 Dwhen I think about the potential.
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5 Z) A2 Z4 m: M$ h: m f" M) t9 xIn fact, it was ironic that when he went back to university1 o/ R% R0 g* _
in September, he virtually did nothing and his affiliate
, w# D% }1 @$ j3 \* E' Fcommissions jumped to almost $4,000 in both September and) c( e6 u5 v1 o3 z/ O6 f
October.
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1 a! @ }! a" z% {( J; xIf he had just spent a few hours optimizing his campaigns7 N& o0 n7 M0 |0 a
using the *system* I showed him, he could have easily netted
! {; e2 x, h& M50% of these gross revenues as profit.. R$ w, ], p! j' m0 y. N1 l
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He still isn』t doing anything with his campaigns, but is
1 N! O9 s! z, o; Cstill netting an average of $1,000 in profit a month on9 \& Z7 z+ n. G* t! c+ K8 d
complete auto-pilot./ o* Q! B/ | [( O+ p$ j9 a4 _3 O3 W
3 K: D+ H% t4 W$ |7 N+ ~ N- wI actually just recently saw him after he came up to help me
* s7 N3 ]0 m4 j- Z) W8 [2 vset up my recent two day seminar in Toronto.
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7 }& F1 k. w! t5 n3 v$ H* SYou should have seen the look on his face *after* my two day9 }$ B$ V0 b% _/ M0 f& z4 K9 D" m0 _
seminar, when I spilled the beans on *everything* I do to( |1 c c) p. i6 q/ z) K" ^( ?
select group of 25 participants.
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* l: j! p" I2 t1 e4 lI only taught him about 30% of what I knew.
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5 H0 ~' O3 _8 i# P! b% A! EHe came up to me and kept repeating 「Man, I gotta finish
1 |4 ~) h1 w+ {3 V4 Zschool and start ramping my campaigns up.」7 O$ b& e( i/ h# w3 l6 M
4 Y5 u" R. t Z, i1 Q6 Y. PDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college* k9 U( G' q. ]1 v/ z' X
student who didn』t have *any* Internet marketing experience
1 i0 j, m; x% Pcan make money using the PPC to CPA money model, so can you.( c$ M% A4 w& n( [3 A7 R
$ o4 {. c" ^9 o1 B9 R gStart building those CPA campaigns!& P- \; q- B+ ^4 {
: I& F, L( V8 h# F/ m9 ^Gauher |
發表於 2008-2-25 03:10:58
