找到後續文章了/ R3 [! L& l. Q' V
- |9 N- z: g# T* F: CCan I Teach This PPC-CPA Stuff? Part 2
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# _1 E, }2 A" l/ s/ N+ a5 Y1 w) [' DOkay, here is the continuation of the story on how I got my: S6 y% K8 I# R7 s. ~( i
brother-in-law involved with driving traffic from pay per: L2 ^7 t A$ r+ }+ H% I0 `
click search engines to CPA lead offers.. R' a t) [- l
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I left off on how he messed up his Google Adwords account
7 b) a- R3 d7 c" oand how I was trying to fix it.
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M' p) q8 ^- k2 g7 h; u( q% uHere is what happened when I dropped the bid on that $1.25
C5 P$ p _- C5 c+ N; Zlead campaign from $1.00 down to about $0.25.
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9 J: j" r& N( h4 |9 uReady?
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Google accepted the new bid.
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Woo hoo!; y3 r* F+ n4 O) J
" w, F5 T% q4 yNow Waseem can actually make money on this offer. Google3 H( g* s' w& J) K I7 O
rewarded this campaign because we had developed a good CTR9 U6 O# Y5 B* g- s" G `
on the ads.6 I. S9 X4 t( j' x: ~6 ~3 e
# U/ D2 Q6 J% h+ rFrom this experience, I reminded him to develop his ad
) _. A- Z, M2 j3 y" K+ qwriting skills to keep a good CTR ratio for all his ads on3 N3 a) a. D7 S
Google.
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. W) a0 T3 c* Y4 j$ H& j: I; zHe is not a big Google fan because of all their
1 G2 I M$ V/ x4 ]$ C7 i! @- Vrules and restrictions, but he really likes MSN and spent a
1 v5 d0 s5 h& V. A4 Wlot of time on this PPC search engine setting up campaigns.
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, l! s3 q+ V- WHe only ever did learn Google Adwords and MSN Adcenter. He
8 r, a$ j2 M! @ e2 d1 }) ocould have built a lot more traffic if he had experimented
- Y2 f' z( U: [8 Qwith the list of other *profitable* pay per click search
- I' d; p3 Q4 p' O9 t2 Hengines I had given him.
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9 V v, ^! C& [/ aHe started making some good money, but things could have
* \; z( H$ c* l& u& M0 D" gbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more7 v/ n g4 J. f t1 N
than $2,000 in an entire summer as a test subject. As soon
8 o7 V! w9 a6 aas Waseem started making $100 in affiliate commissions a
1 F' Q. [% i9 p3 Iday, he got lazy and stopped doing much.3 b9 t/ R" U7 h V) P/ N+ M% K( |
7 s6 I% b# }# G2 ]& B: E2. World Cup: Waseem is a soccer fanatic and was *easily*
. ?& X7 x# f& |+ p$ Kdistracted by the World Cup. So distracted that he told me
2 U* k% J* V( V0 b& A5 N! l1 r" `it was a *need* for him to watch almost all the matches.( G8 M S8 i5 S2 _' y
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3. He enrolled himself in a full-time course over the summer! K' {. t4 z! m$ D) x7 o
and had assignments and tests to complete. Okay, I will let9 C; u6 K1 F$ W3 ~2 d% R
this one go. o3 o) J* h% Z5 Q/ |( A- |
' `6 p) P, W8 T/ z9 o8 y/ m4 w" ]Over the three and a half months he spent at my home, he only1 K' Y9 R9 R7 P; e4 e2 f
got around to driving traffic to 4-5 offers. I had hoped
; P& r7 r/ i. h5 [; Y; e- E! a Cthat he would have built enough traffic to pull off a0 D; W; s4 q$ _- Y/ [
$10,000/month.6 \8 J# Q- E9 P7 U- w
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Here are the result of Waseem』s stats since mid-May by- u. M2 m6 L& z
month:" X; ?7 n. P, |# }3 l
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** May **
9 V, S; r5 J, [Revenue: $830.054 a9 F9 y" }8 \' f2 ~; _
Cost: $616.38: V0 s" J( L# p+ A
Profit: $213.672 ?% r) Z6 s! y; @ q! A% ]4 z
Net Margin: 25.7% n2 w7 K! S D( H; d' W/ d
, c$ _0 M# Q( R+ |! \# q** June **1 G( T5 R& D! w( @9 F
Revenue: $2,526.956 |4 t0 E+ V$ r' A3 k
Cost: $2,390.282 Q! d5 ^/ t. h) e3 \
Profit: $136.67
* H" Z/ e% x) y$ ~1 v. C( _Net Margin: 5.4%3 v d2 k2 K2 A. x/ ]$ d
7 s1 S; k6 l# @: _% ~3 R** July **3 g, V9 ^5 h% j4 C
Revenue: $2,787.40% l$ Y+ S7 }! |5 A
Cost: $1,749.53
" i0 p& }4 r, kProfit: $1,037.87
+ M5 y( ~" m. d9 n+ _Net Margin: 37.2%7 c: l" o1 u, V" o: U
) }. [( d1 P Q, ]. z( |! e9 C/ N; n** August **
. Y$ [5 s6 d8 Q; o ARevenue: $2,983.308 J; @- y( c) ]. B
Cost: $1,945.83
* `% a& W5 a+ G9 n$ Z! PProfit: $1,037.47% ~9 F4 I% l, m
Net Margin: 34.8%
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9 j( H: _+ Q6 L c** September **
8 A8 S6 P0 J$ e0 i2 j6 e9 BRevenue: $3,841.30
8 N' z) h/ ]( o' L; ECost: $2,662.14
) W" C6 s! s2 S. {& H0 @' oProfit: $1,179.160 h j4 H* w9 O6 v0 A
Net Margin: 30.7%4 F" q: k3 h+ b! b( Q
3 H, x# J o0 R# X' }** October **
3 Z$ m' a+ _; @( Y6 c1 \! f. v* rRevenue: $3,752.30/ @6 C/ [1 w) d3 g# g
Cost: $2,701.78+ e, k* `" o; {, \# z! F+ }
Profit: $1,050.52 r# w) U2 P( p" f3 o+ H3 Y
Net Margin: 28.0%
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2 D3 m; D7 b, A2 c4 B+ L6 K** November (forecasted) **
; n( Z" R- k" F b! eRevenue: $3,280.005 |/ c- D" L% S8 f8 G Y- ]
Cost: $2,403.007 c+ K; S( N6 p
Profit: $877.00
9 r ~6 N @9 X' o; u% r2 TNet Margin: 26.7%; e+ P: ?4 s3 k2 L/ {) I
% n; j* l2 y4 Q/ {: GFor some people, they may say that the above profit is not- v; R) k3 b1 r! ^2 p
a lot of money. But for others, that is enough to cover' C6 l- V" }, ^- U7 E" H M
a mortgage and car payment.
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% U% ?% [; Q( P; v2 K2 L$ FFor Waseem, this was a windfall./ b# {! _ L* o0 x+ |
% j! b. T# f4 |4 R: T. XWaseem got lazy and gave up to soon. It still makes me mad+ h6 C) ?7 c# a/ L5 ` i$ y1 K
when I think about the potential.
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In fact, it was ironic that when he went back to university
" J8 D0 ~& k! A7 B- z( Xin September, he virtually did nothing and his affiliate
8 t! T. N% p5 e. _ O: ^- Y5 Zcommissions jumped to almost $4,000 in both September and A' I" G C' s
October.' V2 E- s$ s+ a
3 c5 o" m, L7 ?! x0 a1 Y6 OIf he had just spent a few hours optimizing his campaigns9 M4 R" N a7 u* `8 l3 y- F
using the *system* I showed him, he could have easily netted
7 ^9 g; S5 F! o7 y; H* `7 B50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
2 h, b4 N% p3 vstill netting an average of $1,000 in profit a month on- f& s9 L+ u; I, N6 S$ I; Q
complete auto-pilot.
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. D7 a2 q8 h8 v9 C2 M1 a tI actually just recently saw him after he came up to help me
1 {4 ~/ B0 d0 C5 ~, ?set up my recent two day seminar in Toronto.% }1 A5 c2 D' K/ W3 @$ l
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You should have seen the look on his face *after* my two day
. o) K/ ~- o4 G) D& b8 Zseminar, when I spilled the beans on *everything* I do to
! t, a2 n" D- g2 d* O0 Dselect group of 25 participants.# J) ^+ r/ {# n& n5 P; } D
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I only taught him about 30% of what I knew.3 w7 d. d! n# H! U
- t& q; p" X9 K9 j* i( C F7 MHe came up to me and kept repeating 「Man, I gotta finish/ r/ u& A' ~; [; t. s% l1 ?7 w
school and start ramping my campaigns up.」: t: w) T# q B- \, a. ?9 r
/ {. B/ ~+ C7 gDon』t worry bud, only one more semester left.( ]) T7 R2 ^3 w# C" T
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Hope this story motivates you that if a broke college
( J4 U" { ~+ R& l8 t+ N& Pstudent who didn』t have *any* Internet marketing experience
/ E, C, b3 O# m3 X/ J2 Ocan make money using the PPC to CPA money model, so can you.
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- h; `0 g4 e7 C+ _Start building those CPA campaigns!
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Gauher |