找到後續文章了
$ R! x4 |# D. U2 s3 a/ Y! \' }8 ^5 o& V% M% \
Can I Teach This PPC-CPA Stuff? Part 2+ x3 Z7 S- m8 M& A4 h" ?
, ]' I2 u- ^& LOkay, here is the continuation of the story on how I got my
. S. o# L) i# y& v4 W8 h" m4 }brother-in-law involved with driving traffic from pay per8 g: w5 C/ s/ H4 K
click search engines to CPA lead offers.4 L( |0 O3 T; V8 V: Z
' s0 b+ I. u' K, F
I left off on how he messed up his Google Adwords account7 Y: a0 o8 h- j6 g, g
and how I was trying to fix it.
* U# V. U5 T! G/ j8 L. E: m9 f r7 m& y
Here is what happened when I dropped the bid on that $1.25
, v- `6 ]. c$ U+ \0 s& P7 M* olead campaign from $1.00 down to about $0.25.
o+ O4 p5 R: X& {
8 k% f9 T. e2 }Ready?" I+ a6 J$ [ Z5 n F$ c
& D; J9 c' R8 I/ @
Google accepted the new bid.% b8 \2 O7 U" a5 f6 y0 r
- O& a3 ? R) A* hWoo hoo!$ t% |' w2 z- t) y' P' F
9 T6 t* @1 Z2 M4 C6 m9 X
Now Waseem can actually make money on this offer. Google
) O0 S; v* I @# Q- J2 w' Frewarded this campaign because we had developed a good CTR3 `0 g- B+ }) i; J+ M
on the ads.' l0 X4 Z- A. n( G" [# p1 J9 b
* V E9 v% T8 f+ \% }3 rFrom this experience, I reminded him to develop his ad$ g+ d9 M |+ N( N# _5 q
writing skills to keep a good CTR ratio for all his ads on
8 P: W. n# t) l* n/ NGoogle.9 k5 F3 `7 V+ U+ e
2 }' a* @/ [8 ?9 a
He is not a big Google fan because of all their9 x: T3 v3 f; v) ]# j# a
rules and restrictions, but he really likes MSN and spent a: y a9 v- b+ j, ?* ^
lot of time on this PPC search engine setting up campaigns.
3 E- J. |& C. j& D
7 B' F" @! t \" C& u4 JHe only ever did learn Google Adwords and MSN Adcenter. He: X; o& R" s! ^; @
could have built a lot more traffic if he had experimented* i2 E+ O, Y2 i* _/ k$ w% ^3 A
with the list of other *profitable* pay per click search7 x- G; N. a$ s* s; ~
engines I had given him.
8 D$ }3 y4 ]2 e- a2 `& M2 @% A! x! _! ]- w7 @
He started making some good money, but things could have& e+ ^: S- y% j) X
been better if not for the following:9 T% }6 B$ J+ B( n6 i' ^
+ S0 J3 p, z3 ?1. Never use a broke college student who hasn』t made more
( O& U( x6 z6 l* Ythan $2,000 in an entire summer as a test subject. As soon
' i9 c3 N- ^ d( Gas Waseem started making $100 in affiliate commissions a
# B; q8 }' \- m: e, {day, he got lazy and stopped doing much.) @8 o. ~; @; i( m
' B9 k- G, }5 h& O) E2. World Cup: Waseem is a soccer fanatic and was *easily*
9 j' h. v K7 W, i& sdistracted by the World Cup. So distracted that he told me
+ d1 l, @/ L/ F8 Q% Q3 Mit was a *need* for him to watch almost all the matches.
1 v9 ^. g$ d) \, l
! T/ x4 d5 |5 F0 `3. He enrolled himself in a full-time course over the summer( ]8 I0 e3 j' n( s. ]
and had assignments and tests to complete. Okay, I will let Y+ Z$ E+ u# N! x8 ?4 o
this one go.
' H8 E! }4 ~9 t4 ?7 O( T. j) D& S8 g$ \% R" b) o6 x( F7 O" }. @
Over the three and a half months he spent at my home, he only( }: h7 r# o) P) X D/ i) j/ M* k
got around to driving traffic to 4-5 offers. I had hoped$ s* n& c' U1 S
that he would have built enough traffic to pull off a
' _: F6 X) [" S" F' [- Z# f$10,000/month.
1 D! D D% a' L$ h& y h) ?, x6 n. G+ d
Here are the result of Waseem』s stats since mid-May by. E, @3 i% j9 y4 w: \* L* x
month:
8 F, _, T) K# Z3 e- x1 D' Y: x: Q6 [: r) g$ o
** May **
- D, O: S+ M" L1 IRevenue: $830.058 d% x+ M& V) l4 f3 }8 X
Cost: $616.38; k0 {+ n7 A. n. N
Profit: $213.67
( I, x$ e. v, |2 C8 y2 p; K; xNet Margin: 25.7%& ]" K" L9 Z7 W2 R# }
2 D S" |- ]! x+ |& q/ f** June **9 h2 U) r, G& W; ^# o; A8 v
Revenue: $2,526.95
* ]+ A! ?- G: `4 l/ V) xCost: $2,390.28/ m8 Q2 C4 ?) x+ W
Profit: $136.67
, p" F( E5 v4 E9 L( nNet Margin: 5.4%
6 g( ~9 i H S/ i- c7 [2 `. b+ v1 b2 V8 P2 }* e* h
** July **/ e4 f; o4 u& H. P% g% x
Revenue: $2,787.40
2 C3 I+ M9 q. ~* A+ a" qCost: $1,749.53
( @" u( Z$ e9 \6 m. S! o) AProfit: $1,037.87
# k5 S$ z8 U4 I7 x7 Z) u+ n ZNet Margin: 37.2%8 V }. F0 F+ g! p Y# J u% x
( M* v( C! c( C6 v0 b4 H0 H$ ]** August **
9 m( B: t0 U" \Revenue: $2,983.30
# j1 A8 ~8 W$ [' fCost: $1,945.833 h! z3 L$ D0 U2 o- L
Profit: $1,037.47
% y& }+ _5 `: N7 y) nNet Margin: 34.8%8 ]* a# B0 e4 {( K0 c: q
* ]! b, U* P! `" U
** September **
: {5 s* Y" y$ w2 l9 H: eRevenue: $3,841.30
0 _( x& j, ~. Q* n/ {1 I. A3 X# nCost: $2,662.14
N2 b& L3 O+ d# N& sProfit: $1,179.16# Q/ j% Z9 m( A8 @- O9 j" K% j
Net Margin: 30.7%. V. a7 |4 k% e- I4 F
, y! r$ _) ]1 r% S
** October **% n1 Q6 E1 u [2 B
Revenue: $3,752.30
" c) P+ w- \& D3 _ v/ p, N. i1 |Cost: $2,701.78" ]* [3 @1 E; o% e5 @2 ]
Profit: $1,050.52
' Z( {& |3 }2 K8 i& }4 CNet Margin: 28.0%3 A7 j% ~4 V, U7 h
2 c, |; Y$ n! f3 \5 q( E7 Z) x** November (forecasted) **) S/ \' D/ M1 d
Revenue: $3,280.00
& ]" L/ S0 c- ^- b! ~Cost: $2,403.00 _ h8 v3 @$ O: }- G
Profit: $877.00 X3 e' U. ]9 Z( x% f7 E$ z: n) L
Net Margin: 26.7%6 E3 m7 m* Y6 Q
& i4 Z; N. l" y- GFor some people, they may say that the above profit is not, A( z3 W1 d% c' a) b/ D9 |
a lot of money. But for others, that is enough to cover
% {4 N. o" {" W. G/ Ba mortgage and car payment.$ M& `- |1 ~7 Q/ y0 J
# w$ I5 s( u7 u- Q( zFor Waseem, this was a windfall.
6 L7 _7 N8 I# G1 b: e0 s( L3 [* a9 S- Q$ a1 k: {7 `/ e6 v$ F
Waseem got lazy and gave up to soon. It still makes me mad ?) s. H& q% b6 m# ^6 `
when I think about the potential.2 D- i+ x7 h: J7 x
' [. T' m0 w6 U, X& o+ a2 `: f, iIn fact, it was ironic that when he went back to university
7 q" F h" d' n& b7 Q" h# _in September, he virtually did nothing and his affiliate
) ^ G* W' C+ |) mcommissions jumped to almost $4,000 in both September and
" q6 }- H5 a" ~" mOctober.
0 P0 b8 N7 M' b ~+ w2 t1 Z; ^! w! @
If he had just spent a few hours optimizing his campaigns+ ]0 `% o1 I# ^1 G" r% J; t
using the *system* I showed him, he could have easily netted$ q1 F* l: I+ z& c# h/ ^
50% of these gross revenues as profit.
! f7 I* z" {* Z1 I' G( L
1 b0 a5 U5 \1 sHe still isn』t doing anything with his campaigns, but is
2 I+ i; ^# ^8 u2 R8 \6 S ~8 F6 `still netting an average of $1,000 in profit a month on
& y& S7 A& D6 O8 {: ]complete auto-pilot.6 J9 v' L" N* q
9 q* z; Y7 C5 k' f( f
I actually just recently saw him after he came up to help me
% m k' o2 N; bset up my recent two day seminar in Toronto.' \6 j, n6 z( T" C0 [7 ^) r7 _& Z1 {
& k _0 O8 d1 K
You should have seen the look on his face *after* my two day4 D( T7 [& I: b/ N" c0 L: n
seminar, when I spilled the beans on *everything* I do to. a1 N1 J0 W4 V5 l. P; P# U
select group of 25 participants.
/ e/ m+ S/ B3 l
, N; v) Q4 [0 {% u& JI only taught him about 30% of what I knew.6 p* F: G! k+ t2 r5 x
}3 T5 P, {. d( [/ A; A
He came up to me and kept repeating 「Man, I gotta finish
+ m6 q+ x5 }7 I! |school and start ramping my campaigns up.」" Q8 l6 o1 ?$ M$ j# \; k+ N
$ y; A* ]. H7 F2 d. y' g; x" H7 {9 V, U
Don』t worry bud, only one more semester left.
7 k: M; B1 B: x3 b0 c+ }2 ^; U0 r- ~+ x
Hope this story motivates you that if a broke college# r( D3 F8 s& y3 \4 k
student who didn』t have *any* Internet marketing experience
, |* o/ g4 |( ~. e: G% ^can make money using the PPC to CPA money model, so can you.
( w5 X# ^6 D6 |( X
: }7 `( g7 x3 MStart building those CPA campaigns!# o( g- J' G& e' q
2 O+ P: R. t* @/ O1 AGauher |
發表於 2008-2-25 03:10:58
