找到後續文章了3 I/ F# j3 X; t1 B. V( _
( A6 o! o" p9 z. VCan I Teach This PPC-CPA Stuff? Part 2
2 g8 s8 D* O. P3 y1 y9 p& t% a8 P% E
Okay, here is the continuation of the story on how I got my2 a. y6 u6 m8 g, T
brother-in-law involved with driving traffic from pay per& l" l4 O) |6 C4 J) Y
click search engines to CPA lead offers.
0 }4 H$ u; {5 d1 \4 _( \/ G4 R( y2 k! h. b
I left off on how he messed up his Google Adwords account) ?# \8 v: o! B- B3 \- d
and how I was trying to fix it.
( D& q# O; [) A
. x. Q' b3 u+ [# T8 _5 WHere is what happened when I dropped the bid on that $1.25( w5 Q- l' W0 G& \% X
lead campaign from $1.00 down to about $0.25.' T7 k8 p/ A& J @; k2 l
& _! T @# ^9 f
Ready?- w; M0 r( l. g0 S. |; F" |
* ~! M0 V. p9 r# c% w1 B' E5 uGoogle accepted the new bid.
! d K2 ~" Z' |3 g- q `( t5 b/ ~& S$ |( G) r+ W. i5 ?1 N) C3 Z9 A
Woo hoo!
+ z- a/ ~- O8 t. [, _8 X7 Z- T* x
) u' g5 R3 N& ^( rNow Waseem can actually make money on this offer. Google
4 ^! y& g `+ R* {rewarded this campaign because we had developed a good CTR
/ W* q9 h. ?$ u' B( von the ads.; S* \6 q) f ^" x4 j
; X# q; E" h3 `5 r1 x3 M6 Q8 J
From this experience, I reminded him to develop his ad
4 i! B* S: j2 B' c* J" jwriting skills to keep a good CTR ratio for all his ads on
5 k2 G ~- v/ L# `3 YGoogle.
1 _* j# Q6 y7 f( `, I/ ?+ W( @& a5 {# t
He is not a big Google fan because of all their
9 G5 O' Q0 F! Q M& f h: X1 e1 Y6 W! H: |rules and restrictions, but he really likes MSN and spent a
, C0 V/ s" B6 U% E/ s) Plot of time on this PPC search engine setting up campaigns.
/ |: O9 ~: b2 c2 W" t% b- s- V! T8 l5 V
He only ever did learn Google Adwords and MSN Adcenter. He
4 T! M$ b' {: C/ [+ K8 x& ccould have built a lot more traffic if he had experimented* ^) S8 U! B$ e2 O% ^0 y
with the list of other *profitable* pay per click search' g/ I# [1 P; k4 F$ V0 Q& |
engines I had given him. a2 Q: g+ n$ v# f0 M* b
" p R( _/ f7 j
He started making some good money, but things could have9 z& a* ?* c& H
been better if not for the following:$ B/ U2 L/ d5 Y! _
# W. T2 |& ^8 \3 q+ C& x
1. Never use a broke college student who hasn』t made more
9 J% ?8 l' @. g' }than $2,000 in an entire summer as a test subject. As soon
( I3 `. ]& w# B- `0 Uas Waseem started making $100 in affiliate commissions a3 o* O# H9 L( C5 K* c
day, he got lazy and stopped doing much.
6 Z- I7 J3 U1 j' \
- s+ O! o5 ^# \! @2. World Cup: Waseem is a soccer fanatic and was *easily*8 c1 Z8 t/ k* u1 }6 v+ i
distracted by the World Cup. So distracted that he told me4 ~& X6 f4 L# C/ u- Q0 P, N
it was a *need* for him to watch almost all the matches.
* F& S' O+ H& v/ ]! o: z
: D8 v7 \( Y" e3. He enrolled himself in a full-time course over the summer
d- P3 K/ P/ f6 w2 ^% r$ sand had assignments and tests to complete. Okay, I will let
* J$ V0 D- c) z fthis one go.4 |) e3 ~) Q" y* y# ^0 L! H
/ L2 p8 E' h( K( @! kOver the three and a half months he spent at my home, he only7 Y* B% S$ ]; z; u8 A; N
got around to driving traffic to 4-5 offers. I had hoped, A3 Y# t7 `& \
that he would have built enough traffic to pull off a
. W9 ?4 M$ @; ]( w3 f% ^$10,000/month.
! b8 ^% w* d. C" e4 H9 f
- v G( L/ A* m6 [2 iHere are the result of Waseem』s stats since mid-May by$ e& {7 \( o6 X) X9 ?4 j
month:# q" A/ c9 R' `# P2 f
- m$ \$ k4 P" C% a1 D/ G& E5 @** May **8 S; x4 c4 y8 O2 ~
Revenue: $830.05
9 |7 E# ?3 X$ @0 X/ n2 W! \0 }Cost: $616.38
7 m) w! e! v+ bProfit: $213.67
# }; l3 K8 W/ JNet Margin: 25.7%# T3 \/ P q+ t+ ~3 M
; l! \0 h% `( S$ G( `** June **
P% z3 ^4 q- V/ aRevenue: $2,526.95+ E% a7 I# d- X$ G
Cost: $2,390.28
, }, V3 p5 ^2 kProfit: $136.67! `$ y/ Y9 b! j' U% c: j5 Y
Net Margin: 5.4%0 U" `/ `0 y) Y6 n' u r
7 m$ R, w+ B1 f X) \7 F' {+ T Z/ L** July ** ]/ B8 E! ]+ V* f2 r6 d8 A' i+ @
Revenue: $2,787.40; T( F) b" q& L6 k. C1 [
Cost: $1,749.53/ E9 e+ m1 @$ P [
Profit: $1,037.87
" `+ X- Q7 {5 {5 R! U3 qNet Margin: 37.2%; A0 T( i) A# g4 `9 b$ A0 n
; T6 P5 k* ~& M s/ h/ n7 x** August **+ a0 ]* R4 K2 f6 T' X
Revenue: $2,983.30
3 e' | `' A( j- _7 t) iCost: $1,945.83
: h' m b) s: D, y" }Profit: $1,037.47+ w8 ^# i# H+ e6 |, a( t: R( T1 ?6 F+ m
Net Margin: 34.8%$ i% q- R! ^( h5 s; D, T& x" q
- f) a: ]* [4 A* g1 O$ L0 ~ S5 a** September **
- t, E. P2 z3 o7 E, T) Q) fRevenue: $3,841.30% Q5 o% D) @. L& m. p; S
Cost: $2,662.14
8 o) l- Z: e ~6 XProfit: $1,179.16+ L# g# c" y y Q; T; h! j" x
Net Margin: 30.7%0 A- W6 r/ c+ H. Y2 k; ~3 J/ W! d( P
1 G6 F n; E) l% l, G }, z% Y* c
** October **
3 K7 W( @& i1 w( P. O; C+ \Revenue: $3,752.30 G7 g1 ^& ^+ d1 P$ x3 W
Cost: $2,701.78: o! f9 r. G. u7 e" }
Profit: $1,050.52
3 ~6 q8 Y2 Z3 D T9 J: cNet Margin: 28.0%
2 v$ b" k; V1 p% V3 Y: e! n, ~- \; N' O
** November (forecasted) **1 S t9 p! x# y+ D
Revenue: $3,280.00- D1 g; m& u; `9 c. [7 {
Cost: $2,403.00) I, }! Q6 H! N% b5 m
Profit: $877.00
% T7 U$ P {$ k5 E. KNet Margin: 26.7%
3 Z, f9 j5 J# U* {0 L2 Q0 K. W& ~! V) G5 N) a/ C
For some people, they may say that the above profit is not9 J' O$ y( }; ^9 H9 W
a lot of money. But for others, that is enough to cover
! o/ Q/ B2 c, ?; L" F- H' Q+ G, S2 ]a mortgage and car payment.* j6 l# x7 W7 L7 W6 \
: R2 J1 r1 x8 c% R) d8 p. `% E
For Waseem, this was a windfall.
6 ?& H% F B; S, t' t% M4 L! D! w8 W/ F9 T1 r3 ?; N( H
Waseem got lazy and gave up to soon. It still makes me mad
, b* s$ @& M, r$ ^0 Swhen I think about the potential.
$ e; R5 B: o/ i9 a. m5 w! _6 N0 ~7 h
In fact, it was ironic that when he went back to university4 m5 D* y8 F% q) Q$ `, x$ u& b
in September, he virtually did nothing and his affiliate5 g t: t: v* V9 c9 A3 Z
commissions jumped to almost $4,000 in both September and" T1 X3 S) n; P5 V: `) N4 w) g" f
October.% T" L1 y" Q E1 p/ E
! c& j0 t# o$ L v: E2 z- m5 FIf he had just spent a few hours optimizing his campaigns
5 p5 |" r+ w, g5 P5 `2 V/ |5 vusing the *system* I showed him, he could have easily netted
+ G1 g# q7 s% _6 t2 T( W; ?50% of these gross revenues as profit.
4 Z* Q& o' `$ i
2 `; G& }/ f& _$ ^) G' oHe still isn』t doing anything with his campaigns, but is: f% l, C! @4 c# r! I
still netting an average of $1,000 in profit a month on
& k7 E' F3 g- m4 H& ecomplete auto-pilot.& a- K0 R k7 k% A
( ^% d1 J+ U/ w! t R2 VI actually just recently saw him after he came up to help me8 Q' X* m: N( G: ?7 _6 Q
set up my recent two day seminar in Toronto.
- F2 z8 a( a( ~( n5 D
1 l. `. M$ \! m% FYou should have seen the look on his face *after* my two day
% z: P* B' I* n' S2 Cseminar, when I spilled the beans on *everything* I do to& u# X0 r+ x% [1 T* M
select group of 25 participants.' g: O. z g1 ?6 P( s/ }, U' m
) H9 v% x5 f3 W; j% iI only taught him about 30% of what I knew.) l0 `1 f+ R) O; R
" \+ h/ C8 Y, C& X {! [
He came up to me and kept repeating 「Man, I gotta finish
* {. U( w5 _% e' {3 pschool and start ramping my campaigns up.」9 Q7 s* ]4 Q- c
: b& V( Q6 w h; A9 ?$ M/ @Don』t worry bud, only one more semester left.
) c4 A- |9 r6 f* W& O: d3 ~- e k2 p: O3 l3 I
Hope this story motivates you that if a broke college0 U( F' w9 _* c
student who didn』t have *any* Internet marketing experience
+ [$ I' ^$ L" }& O+ K& P% [$ fcan make money using the PPC to CPA money model, so can you.
; K. E. n' A$ R+ I$ `3 s: I! r0 O7 `
Start building those CPA campaigns!
! B; r* g& I) F" q B1 u# R6 T: ?$ Z$ v' m
Gauher |
發表於 2008-2-25 03:10:58
