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8 c: x# y8 b' ]! I. R+ i$ @Can I Teach This PPC-CPA Stuff? Part 2
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9 I$ l4 [& _% `# G7 \ t: r3 {Okay, here is the continuation of the story on how I got my+ ~) L1 M2 \8 K0 g
brother-in-law involved with driving traffic from pay per
& ~, s1 g5 P6 E' F1 m& }( v1 X4 i& dclick search engines to CPA lead offers.
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" o6 ], e$ R5 Z* dI left off on how he messed up his Google Adwords account
b: }) r* g) N& a& T/ l+ l3 Mand how I was trying to fix it./ V. F, y% O" m2 _2 o; H
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Here is what happened when I dropped the bid on that $1.251 U0 E: w7 U7 f, g4 I
lead campaign from $1.00 down to about $0.25.
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Ready?
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: b1 z/ S' x+ U" t% UGoogle accepted the new bid.
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Woo hoo!
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3 X/ F% F. b' x4 eNow Waseem can actually make money on this offer. Google
8 A1 {* {9 c' L; r" E& _rewarded this campaign because we had developed a good CTR' k/ J& {4 K* [* [
on the ads.# E& T- P9 E( U
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From this experience, I reminded him to develop his ad
+ K7 @9 ]+ K3 `! Iwriting skills to keep a good CTR ratio for all his ads on
! D" k" Y' H2 @' R8 _7 s; I8 tGoogle.: b/ h8 ]( Q! Y' G) c; n
) L x1 ?/ x# j6 H( DHe is not a big Google fan because of all their
0 d6 R: |% k1 ^6 A: i6 Hrules and restrictions, but he really likes MSN and spent a
4 ?3 h% C* \2 {- U0 Jlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He# Z/ @( s, I+ V9 @
could have built a lot more traffic if he had experimented$ u1 p7 N$ u& d" X6 z3 V
with the list of other *profitable* pay per click search
% M/ h2 o# [1 ]" Zengines I had given him.% b+ Y1 o& S" ?$ r* n+ z! j
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He started making some good money, but things could have L4 V) u2 a* ~0 J% d
been better if not for the following:
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# ?6 H, ~9 J* p4 A: w1. Never use a broke college student who hasn』t made more
: u0 T. g5 R* y2 I; Cthan $2,000 in an entire summer as a test subject. As soon2 b/ D! f- S8 J* r
as Waseem started making $100 in affiliate commissions a4 x1 R3 J3 t) ~. _; G
day, he got lazy and stopped doing much.; ]( N3 @ c. `9 d5 k
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2. World Cup: Waseem is a soccer fanatic and was *easily*
. s3 q/ e( L/ K7 t# C. Udistracted by the World Cup. So distracted that he told me% r7 Q1 ^8 I! m: ~0 ?& Q
it was a *need* for him to watch almost all the matches." c/ Y; n% Q8 N
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3. He enrolled himself in a full-time course over the summer
! I/ p9 L8 s2 Y) Oand had assignments and tests to complete. Okay, I will let& J: R7 t# |2 p1 S" m5 _
this one go.
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- Y6 C" K3 H* p, w- U0 f; X/ tOver the three and a half months he spent at my home, he only
1 r# W" X6 k% T: s8 W" ^! C( Rgot around to driving traffic to 4-5 offers. I had hoped
: u8 |8 D/ Q/ K m" @1 I# `that he would have built enough traffic to pull off a) _# u6 k: d7 M! _. l
$10,000/month. X" U) W% i6 G. ~& s- J
% L1 t; C. Z! C' q0 g, RHere are the result of Waseem』s stats since mid-May by
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% K# U2 u; z6 R8 m; X6 Q5 R
** May **! `& x, P% S8 G1 ?( i' @, b6 B
Revenue: $830.05" a* g1 h( W$ {. f9 `
Cost: $616.38
0 _3 R# ?$ U$ h- p' ~5 RProfit: $213.67: M: q% u$ P% ^( C
Net Margin: 25.7%* h( \) F! C( n1 M7 h
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** June **
) v! H! `: [4 a6 J" N$ iRevenue: $2,526.955 u6 |/ I+ N& {8 j$ a
Cost: $2,390.28* Z+ w* K4 j( g+ C+ R/ J
Profit: $136.672 d) Y/ V% X2 | v! _$ w
Net Margin: 5.4%
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** July **
H0 f% u4 k* _0 D/ M8 D; vRevenue: $2,787.40
: B& s9 z* H' hCost: $1,749.53
* @" F1 Y! O. A) [! jProfit: $1,037.87
% f( I( t' z4 F2 g9 _ _Net Margin: 37.2%
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** August **
2 Z3 @- G% r2 L, E( V5 ?Revenue: $2,983.30" L: G; U6 G% l: a _% j- G
Cost: $1,945.83
" u) L: F7 c9 Y% {, X8 \8 _Profit: $1,037.47
% `" Q, T% U, MNet Margin: 34.8%
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** September **
8 r$ E6 _( { H( URevenue: $3,841.30
9 N+ h9 c( B0 v" o0 ECost: $2,662.14
6 o9 |1 j5 J7 d2 I# Q6 m0 g! hProfit: $1,179.16
% H! k3 t" z2 j. [Net Margin: 30.7%! W0 n3 { X; n: t$ y* p1 R
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** October **7 m$ W7 t+ p' d/ D2 W
Revenue: $3,752.30* w) V7 K( Z4 p; ^
Cost: $2,701.78- b* w9 p+ a, n$ T5 k* P. e
Profit: $1,050.522 _: V7 x' \0 @, u
Net Margin: 28.0%
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# [4 J: b3 r+ S9 Z' w G** November (forecasted) **& c5 |5 r: C* F
Revenue: $3,280.00
0 b5 a4 S* D$ i4 RCost: $2,403.00/ x/ O- m# h& W: p3 T
Profit: $877.002 n$ h9 I& `/ \/ K1 F
Net Margin: 26.7%1 \, c3 L" D% X) y4 m( l( b
# { M0 o6 G8 ]1 t/ f f% ^: B: `6 WFor some people, they may say that the above profit is not! L9 A" O6 i6 O; i" f
a lot of money. But for others, that is enough to cover5 p- ^0 w9 M8 j: F3 Z7 E
a mortgage and car payment.
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: m/ J# \' k4 |6 U; B7 l7 AFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
: P2 D* \9 [/ A. [; q! e. b- V& Hwhen I think about the potential.0 e. s1 s2 u) R5 P. X
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In fact, it was ironic that when he went back to university6 B( h4 q, ^) s; y9 Z
in September, he virtually did nothing and his affiliate Q, a$ Y' U0 z
commissions jumped to almost $4,000 in both September and
3 c) J `2 t: s. uOctober.
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5 N. ] X2 N' Q8 G: M/ ]' z$ C* RIf he had just spent a few hours optimizing his campaigns
: g' w% s. ?% w9 ]/ Xusing the *system* I showed him, he could have easily netted5 K. T" R, g6 J% d6 T
50% of these gross revenues as profit./ F2 T9 w' n0 y! M
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He still isn』t doing anything with his campaigns, but is X |8 B* o. ]& a/ Q4 B
still netting an average of $1,000 in profit a month on9 C- }( d8 ]8 \& n; ?* N4 R0 H
complete auto-pilot.
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' R4 |5 Z# m8 A* H9 U* JI actually just recently saw him after he came up to help me
: ]+ D# U6 H4 M4 aset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day9 {5 s' ^8 ]7 F1 g# m& d) u
seminar, when I spilled the beans on *everything* I do to
9 ] l& c. G0 |select group of 25 participants.
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6 _9 `2 l1 l# k3 n. OI only taught him about 30% of what I knew.
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0 {$ E4 f! s _0 D1 z5 ^He came up to me and kept repeating 「Man, I gotta finish4 z1 m! Q& `5 Q* u" |; m" n
school and start ramping my campaigns up.」& D) Z2 H% R7 P- {% E+ d
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Don』t worry bud, only one more semester left." d8 ^& Y6 g8 c9 s; ~; W
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Hope this story motivates you that if a broke college' _: |0 T9 m& C( ?
student who didn』t have *any* Internet marketing experience6 T, z2 |/ p" B! M/ u
can make money using the PPC to CPA money model, so can you.* C1 b5 @3 I" @7 G) H* L8 U/ M
7 w! Y+ {7 K. i) w: ^2 R( ?Start building those CPA campaigns!. D3 \4 d4 {; }# ]! k0 `3 {
( Q# z% ~1 f6 X w G1 JGauher |
發表於 2008-2-25 03:10:58
