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' ^+ f* s d9 S* C1 @Can I Teach This PPC-CPA Stuff? Part 25 y6 }& ?7 j+ J9 ^
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Okay, here is the continuation of the story on how I got my$ u' ]' y3 M( _$ \7 x
brother-in-law involved with driving traffic from pay per
y2 q2 ~* k: rclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
7 E% @$ }6 w& H4 {. K" |. d1 } dand how I was trying to fix it.
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3 i1 _0 e# w$ s- {8 LHere is what happened when I dropped the bid on that $1.250 N1 i, U/ \3 j
lead campaign from $1.00 down to about $0.25.. ]: M% M( }2 Y. y9 V
1 \* x* W8 W9 `" J3 v) \Ready?
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Google accepted the new bid.
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Woo hoo!" q: @2 b9 C4 K! o
% c, q; Y& G% a& [Now Waseem can actually make money on this offer. Google
, [7 @5 r* h1 P" z2 Y! u3 `rewarded this campaign because we had developed a good CTR
0 ^2 n2 Z5 _. f" @3 con the ads./ f- j$ |5 I, k
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From this experience, I reminded him to develop his ad
4 W% J; g: j5 H6 d% N1 G7 ?writing skills to keep a good CTR ratio for all his ads on k1 W8 {' d# z/ M
Google.
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7 n9 P" d C# T/ @He is not a big Google fan because of all their
2 m/ E6 q0 w6 s4 W) G' \6 o8 nrules and restrictions, but he really likes MSN and spent a1 |' l4 l, ]5 }0 K) J
lot of time on this PPC search engine setting up campaigns.1 [* T3 b4 H! m
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He only ever did learn Google Adwords and MSN Adcenter. He( }- V1 ? X7 y7 g
could have built a lot more traffic if he had experimented; [! @- R4 j% r1 T$ m, F
with the list of other *profitable* pay per click search* L& i6 F( Y6 w! \/ @4 u/ ] U
engines I had given him.
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6 z' X( b! a; \, [! F6 L, \' yHe started making some good money, but things could have
3 \; U: Z5 \! C* D3 C! Zbeen better if not for the following:& v3 T' `& Z' s8 v+ Q( u; f
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1. Never use a broke college student who hasn』t made more
4 f) s4 U- s; B+ u+ \. bthan $2,000 in an entire summer as a test subject. As soon
& I: D9 \/ [! Z: J8 xas Waseem started making $100 in affiliate commissions a% G @8 S: T6 s$ S
day, he got lazy and stopped doing much.
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+ H, f; q/ f* Q' s9 D' H4 o2. World Cup: Waseem is a soccer fanatic and was *easily*$ R. D$ {) A a0 c, q* z1 V
distracted by the World Cup. So distracted that he told me
3 n4 W& D ^5 A- n2 rit was a *need* for him to watch almost all the matches.
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; b6 k' f6 f! o2 Q/ d/ R6 ]3. He enrolled himself in a full-time course over the summer% t* u+ l) h( s O8 D$ Q
and had assignments and tests to complete. Okay, I will let
* n4 E, c5 l4 k7 a, _4 Athis one go.9 U3 Z G) ] ^# J
9 z) o m3 G$ R# z! g2 V; z7 v5 _Over the three and a half months he spent at my home, he only# x; e+ P; a% H- n
got around to driving traffic to 4-5 offers. I had hoped! a; o s; {8 s D m8 P: M2 G
that he would have built enough traffic to pull off a$ d& |8 Y" Z$ G+ x* R3 _9 u4 S F
$10,000/month.! [$ o5 i5 c) C% J$ p: F1 D: q
* {6 G( ^6 R2 y) _) j9 S# RHere are the result of Waseem』s stats since mid-May by
0 ~: r/ K1 N. ^8 n2 V" A/ D) Qmonth:
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/ B: M% r: C0 v* l. Y, C0 S% v** May **
* M0 D# K; P- E) N/ h3 MRevenue: $830.05
! ^& w% J; I" |0 wCost: $616.38" E& \: Q; I' [4 i9 t) a" X
Profit: $213.672 ]' f7 q: {, f+ T' t
Net Margin: 25.7%% F5 V6 `8 s+ X0 @: G _
/ q. F& s3 n1 G- q** June **) _0 V* w& K7 s3 J
Revenue: $2,526.95
" E+ ^3 N$ e' O' V/ C" cCost: $2,390.28: h% \3 [& X0 |
Profit: $136.673 \0 g& m q1 h& Z% R
Net Margin: 5.4%
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** July **
. N- ]) \( b) Z n3 u* YRevenue: $2,787.40
2 A0 |* A4 `3 u$ s/ Q: {4 F6 ?Cost: $1,749.53
$ U$ ?2 c! a: x& s3 E: E" Y5 Y7 {Profit: $1,037.87& j! E: E" V/ L2 p# O$ b* }
Net Margin: 37.2%2 ^, g4 ]7 F ]+ H. |2 J6 T& }
7 b# E# E8 x, ?3 v l* W** August **
0 h! n: {2 w5 U: wRevenue: $2,983.30) ^# t; v- k) V) @) r
Cost: $1,945.831 |5 |! v% n6 X, n4 f9 h7 @
Profit: $1,037.47$ Y1 i7 n7 S# r1 Z+ {
Net Margin: 34.8%/ @1 ~- N" b1 {+ Q9 Z' r# y+ s
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** September **: T$ w2 l9 b3 J7 c0 O
Revenue: $3,841.30
5 j" ?6 G, }& J+ bCost: $2,662.14+ \) P: q) ]! W9 {
Profit: $1,179.16
9 |2 \7 K: @2 FNet Margin: 30.7%( U$ w3 V; D& C% t6 r. |5 v
8 q& X, r& Y! y- e" a5 o4 D" c0 _/ Q** October **
8 Q( L. n3 B& D g$ MRevenue: $3,752.300 s" w& j) X, z* t& c! ^, U& V
Cost: $2,701.784 ^, K; u$ V+ o* e& S V6 W
Profit: $1,050.52, d# ?; L1 b. y [5 K, _
Net Margin: 28.0%1 i; z7 |: ?6 i6 n" y
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** November (forecasted) **
' d! g. v5 [2 h) [+ zRevenue: $3,280.00
& `, {+ I0 l0 M" I4 @( HCost: $2,403.00. c. E0 A$ `8 P9 c- {! h0 |. a$ }% H4 e
Profit: $877.00. n; O& d5 S3 _* i# e7 S" u2 q' k2 G" ?- E
Net Margin: 26.7%
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; i& t- Q+ y; b- y$ l# `' sFor some people, they may say that the above profit is not( v, _: \8 r. r
a lot of money. But for others, that is enough to cover2 K" e* }) t0 S2 N5 w% K% v
a mortgage and car payment., y/ ^. @4 O6 s2 l) d# d- W
. G. s" Z+ g5 b3 P- ~For Waseem, this was a windfall.! A3 g: ^$ `4 W- o2 W% H8 U6 J
9 r" p! d! @, gWaseem got lazy and gave up to soon. It still makes me mad$ g# V5 Q; A* R7 v9 s
when I think about the potential.% V; H) A4 v% L+ M9 }
% @+ d5 n# U% s* W5 w/ N+ HIn fact, it was ironic that when he went back to university
* J7 N5 a0 z" X& S- J7 Ain September, he virtually did nothing and his affiliate! b$ c0 r$ `# Y8 z
commissions jumped to almost $4,000 in both September and* f& O3 `% ?0 t. I; q& ^
October.! A3 A# Y$ V7 b- y& V
: r/ n; k3 Z( |7 l6 {6 qIf he had just spent a few hours optimizing his campaigns
4 o' F9 v$ \ ?! d9 }using the *system* I showed him, he could have easily netted
. S9 L$ w% W& p* a50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is- i* C' W: H' p1 d0 x
still netting an average of $1,000 in profit a month on! e/ d- ]7 M8 G: R( J
complete auto-pilot.
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I actually just recently saw him after he came up to help me" I T F V& |; b6 ]" i
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day% J( p9 X! m$ T% a9 V4 ^- d' |
seminar, when I spilled the beans on *everything* I do to
9 D6 `( s+ O3 h* lselect group of 25 participants.+ y* b' s) E- t% h" V, f
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I only taught him about 30% of what I knew.
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- ]* Z* x, {- I# u" r6 f8 UHe came up to me and kept repeating 「Man, I gotta finish
O! v" ~3 p. i$ k8 N- M" Ischool and start ramping my campaigns up.」9 F2 V( ?/ K6 k5 f" S* ^4 K
1 \3 |+ J9 [! T- p" q0 s' ^! [Don』t worry bud, only one more semester left.# k9 C7 |. Q$ l* `" Q7 b- m& x
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Hope this story motivates you that if a broke college
$ M. T. p0 a/ ?+ k, ~5 ~student who didn』t have *any* Internet marketing experience, A. N d) l! G! I0 E e) R8 j9 ~! O/ G
can make money using the PPC to CPA money model, so can you.
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/ @; I4 q$ K% e, }4 \Start building those CPA campaigns!
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" f u* c3 ^0 z5 R5 ZGauher |
發表於 2008-2-25 03:10:58
