找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2# e: Q) ?# b/ {' V8 K# R3 S, a D
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Okay, here is the continuation of the story on how I got my# C' H7 q) V/ R7 w& g b
brother-in-law involved with driving traffic from pay per: V0 i/ r; d- Z9 b- R
click search engines to CPA lead offers.- o: V$ i% n! ~5 F8 H4 r+ l; m
8 K" D/ ?+ f/ F3 K- lI left off on how he messed up his Google Adwords account0 V$ {; B Z9 {
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25. g( W( k+ G6 X1 z' P
lead campaign from $1.00 down to about $0.25.9 y* M- c% y6 e& I
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Ready?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
4 O9 \& m2 l) J( d1 @9 srewarded this campaign because we had developed a good CTR
|6 K/ N5 R, k6 V& N% e: {on the ads.
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From this experience, I reminded him to develop his ad
8 f+ a7 s" I: wwriting skills to keep a good CTR ratio for all his ads on h `1 _4 L+ b
Google. @ V( @! Z v8 G
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He is not a big Google fan because of all their) p4 q' O j4 }' `
rules and restrictions, but he really likes MSN and spent a
5 w; X3 R5 w- i. p1 Q3 h/ V! olot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He/ h2 U( Y M* F6 z) T
could have built a lot more traffic if he had experimented
" {7 `0 _* x8 S5 ?, K7 g5 Swith the list of other *profitable* pay per click search U7 e) w1 M0 c, V: h5 g7 s
engines I had given him.( O$ ]2 j$ i/ G' o/ Y2 V3 b
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He started making some good money, but things could have7 _/ q* R6 o# n! A* T8 Q/ G9 G: B# ^
been better if not for the following:0 X( i8 x: w8 u8 }. T- V
" h6 o# }' c& i) [1. Never use a broke college student who hasn』t made more
, W0 L; N3 {1 ^, h+ U Zthan $2,000 in an entire summer as a test subject. As soon
4 x1 E \8 t% @as Waseem started making $100 in affiliate commissions a
" i& _5 H# \: V: ~day, he got lazy and stopped doing much.3 e9 t0 i* E3 P: d
" x, e! U, A2 E- x' x2. World Cup: Waseem is a soccer fanatic and was *easily*
; d5 I. C* Y' b$ V6 \# Ydistracted by the World Cup. So distracted that he told me3 @. x2 [, W. T" W) H X- z6 Y! U
it was a *need* for him to watch almost all the matches.4 y8 e3 K, r8 O; W" v
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3. He enrolled himself in a full-time course over the summer% o6 e5 B: c' ` ^
and had assignments and tests to complete. Okay, I will let
2 ?6 x' U7 r) a4 `this one go.; I0 R+ r0 ]; p8 v6 P/ {) G- H
X7 T t, ] D8 e. ~Over the three and a half months he spent at my home, he only3 M/ m2 k! K$ u) u/ S6 ?
got around to driving traffic to 4-5 offers. I had hoped
+ a+ M' b" z+ v2 O: K. g: fthat he would have built enough traffic to pull off a
" e( r- u3 h$ E) s! ?$10,000/month.: f" R' k. Q$ h" F
7 U0 T; F- o1 R; R2 f) r- y% o( s* {Here are the result of Waseem』s stats since mid-May by) x8 G6 [1 W) x3 `$ ]- C ^: L; b
month:
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! [! S. p* w+ O, i" z** May **
0 q% |; d( H8 a+ ^Revenue: $830.05
* h3 m1 \! q( u- T7 XCost: $616.38& q% O% w( s! \& r, I
Profit: $213.67
% b0 z! I6 x. X! INet Margin: 25.7%& O) m3 ^8 O+ d I& w- R+ h
8 w; l$ w- A+ J** June **
1 \1 }* D! a8 h9 K- VRevenue: $2,526.95
7 ?) n: h+ @5 l) J% r9 K+ JCost: $2,390.28
2 @; d4 c2 x0 {* [1 V* L7 bProfit: $136.67
, o4 n6 V+ |5 JNet Margin: 5.4%3 G3 U1 [( U1 J" a2 i, | f8 n
6 H2 E7 y/ J$ w1 W3 \9 ]& h% h** July **
8 c9 B, X! y$ e. pRevenue: $2,787.40. _( S7 M" e* a* F( b5 Q/ g! x
Cost: $1,749.53
u8 M# G4 x1 I3 F# L) @8 h4 yProfit: $1,037.87( j. x$ j, V4 R3 y2 c8 o3 A; t7 f
Net Margin: 37.2%1 `) \% z+ l: i0 I
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** August **
7 X; o* f4 r& `: |0 i! zRevenue: $2,983.303 a$ G/ ^2 p8 U7 Q5 a% ~
Cost: $1,945.83, k& F1 x$ F$ B" @
Profit: $1,037.47
$ l9 c' w4 \, W0 h9 iNet Margin: 34.8%: W3 D3 P A' L
. n8 J& F# o: H0 H& n$ @+ s** September **
2 }. \8 f c2 m; c* r/ m5 URevenue: $3,841.30; r5 @7 \' W7 B& B- Y5 l
Cost: $2,662.14
/ n. q( s0 v: A) CProfit: $1,179.16! R' O2 [) I/ M% M9 U: P9 e
Net Margin: 30.7%
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# A4 a' I& T) w7 N** October **
$ @, o; A6 E. U4 n! E7 o: HRevenue: $3,752.30! n- \) n( d$ Y4 l( ]4 _4 O. q
Cost: $2,701.78! W* U% I2 i! x. \6 t
Profit: $1,050.529 F: P+ S! A0 v/ E9 z. v& Q
Net Margin: 28.0%
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/ [' F4 h) ]5 O( s" m** November (forecasted) **
% _ M/ g7 ~0 @4 }! Y( ^6 ARevenue: $3,280.00
" O' ^5 w/ [4 [Cost: $2,403.00
3 Z! v$ k( o% G: `1 a" MProfit: $877.00
& G' g" ?7 N8 A/ p1 D. pNet Margin: 26.7% q* o- Z" |( v/ G
: J: \6 h- U, u5 c, `+ j% o% cFor some people, they may say that the above profit is not) s+ e$ ~5 W7 @- y) v
a lot of money. But for others, that is enough to cover
$ ?* n R# X& Y; N ^! b# F( K6 }a mortgage and car payment.! o+ X0 l- \7 @
4 d$ ^+ C" I+ v! I6 {For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
$ u; D# N9 F! G, S2 cwhen I think about the potential.9 F* J; Y( Y* i
" r3 ~5 w+ w0 y6 R. EIn fact, it was ironic that when he went back to university% x! A: d8 _2 z7 {' s7 p) S
in September, he virtually did nothing and his affiliate6 O' _' L2 |7 Z
commissions jumped to almost $4,000 in both September and
+ m. k8 M5 h8 i; i. x3 j, |October.
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/ R. [; g4 k- kIf he had just spent a few hours optimizing his campaigns
( [ @! H: D5 E. `% ousing the *system* I showed him, he could have easily netted
# ~* @7 S8 z) _3 h50% of these gross revenues as profit.' H, M: p; z- [3 r5 E8 e
5 P- c1 q9 z( y6 y1 A, `2 _! aHe still isn』t doing anything with his campaigns, but is( }1 ]1 @* y! d! Y
still netting an average of $1,000 in profit a month on/ L- Q. u5 ?5 F- p
complete auto-pilot.
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9 X% @! d- n& oI actually just recently saw him after he came up to help me
7 f& _6 W; `* e3 K0 hset up my recent two day seminar in Toronto.
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% }5 L1 }8 N# r: N' y# pYou should have seen the look on his face *after* my two day* y, z' X2 }& t3 A* I( v
seminar, when I spilled the beans on *everything* I do to
- T% [; e: G: h1 h& V* V7 jselect group of 25 participants.
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: C1 Q H9 Q8 l! Y6 n( ^0 oI only taught him about 30% of what I knew.$ ~: N& w% e+ f5 `; g
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He came up to me and kept repeating 「Man, I gotta finish% i0 l2 ?' y2 r3 j p( F0 s
school and start ramping my campaigns up.」
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5 }7 B# C5 s; t0 @Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
0 a. t3 q E5 j% q6 R9 u- sstudent who didn』t have *any* Internet marketing experience1 A/ R0 P, r* |
can make money using the PPC to CPA money model, so can you.
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* Y8 K( U5 k7 T7 P6 CStart building those CPA campaigns!5 A) n. H! Q3 d2 C- `
1 V' J. |; X' h Y1 U8 z2 l/ j PGauher |
發表於 2008-2-25 03:10:58
