找到後續文章了% {' C$ S( i- M2 o2 H2 y
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Can I Teach This PPC-CPA Stuff? Part 2$ R0 r- }5 N, O
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Okay, here is the continuation of the story on how I got my
/ f8 H) }! D+ W, A7 h1 j' ?brother-in-law involved with driving traffic from pay per
4 {7 X+ _0 a3 Z2 s. C" Cclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account8 U! C. |. ^ c' A
and how I was trying to fix it.
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3 o6 x7 A4 m- [3 yHere is what happened when I dropped the bid on that $1.250 X/ A. q+ t |4 k3 u
lead campaign from $1.00 down to about $0.25.
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Ready?, p, `: S+ n$ c2 {
# ~& h9 N3 i; x7 ]+ y6 JGoogle accepted the new bid.
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+ D3 @( z. W! W2 H7 w5 Q8 nWoo hoo!* E% I6 l0 W! _9 H* ?6 }& |
& b# N$ \8 H: K$ @Now Waseem can actually make money on this offer. Google* z8 m D | ~( {% J4 r# Y) `
rewarded this campaign because we had developed a good CTR9 U z7 l, }1 M2 H
on the ads.
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From this experience, I reminded him to develop his ad
o L4 z ]6 ^0 U$ B" @, vwriting skills to keep a good CTR ratio for all his ads on
/ I8 m8 ^9 G# \$ g/ @Google.* F; M+ Y4 K" D& Z3 }
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He is not a big Google fan because of all their2 D( D' _6 c+ z' U% s
rules and restrictions, but he really likes MSN and spent a
, l+ h% e; u' L9 f6 Elot of time on this PPC search engine setting up campaigns.$ j$ X* e& z9 m' l% w. j0 I; |
& X( Q3 B& i& t R8 vHe only ever did learn Google Adwords and MSN Adcenter. He- g) [$ q# ~6 R4 J- }3 D
could have built a lot more traffic if he had experimented- W7 v6 l7 K1 V" p; t4 P+ ]
with the list of other *profitable* pay per click search W5 Y& l/ D7 t% y% G4 A5 B
engines I had given him.
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' F/ P; |( g4 r s: dHe started making some good money, but things could have8 `1 S3 z. R6 Y3 G# @
been better if not for the following:
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1. Never use a broke college student who hasn』t made more6 k5 W& w8 E* @, j" N, Z# y
than $2,000 in an entire summer as a test subject. As soon/ `. [) v/ g% x, D: g8 D
as Waseem started making $100 in affiliate commissions a6 @# V6 D1 C/ h, }. ]4 w# g6 X
day, he got lazy and stopped doing much. j8 E+ R% [6 x% Q! \. e
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2. World Cup: Waseem is a soccer fanatic and was *easily*6 G7 f2 x6 ^! f. W% A2 K% j
distracted by the World Cup. So distracted that he told me
% x- l! D) l6 @8 U. ]2 |9 K) y& Q1 cit was a *need* for him to watch almost all the matches.
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, F6 u/ H% T% I- r4 D" m8 Z3. He enrolled himself in a full-time course over the summer
2 n3 P# H9 C A7 Q2 r4 X- @6 vand had assignments and tests to complete. Okay, I will let
4 _; F9 s3 Y$ Q/ K5 j, mthis one go.5 R: K" E, d$ a5 o) Z' P
! k- H/ |* ~1 qOver the three and a half months he spent at my home, he only
2 m. a6 X- F; kgot around to driving traffic to 4-5 offers. I had hoped' H: _0 M; }; ?: B9 \
that he would have built enough traffic to pull off a& p; z# y7 r- g) ~# x+ u* f1 Z
$10,000/month.% l. d3 I- Y9 X0 T3 r6 H6 r, c: k
& N6 O+ ] p$ }/ wHere are the result of Waseem』s stats since mid-May by
! p& g( I! P, O% g/ _7 U& X' T8 I/ Amonth:' w. ~' u6 j1 X, i
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** May **
3 @2 @& j* h0 o+ O7 F1 {( mRevenue: $830.05* w4 A( t- A6 i- v6 r, z
Cost: $616.38
1 H8 b0 t. p1 c" c; n6 W# YProfit: $213.67) j+ L8 ~$ ~& ^; v1 w; z
Net Margin: 25.7%
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** June **
7 ]+ Y( g! |" }! QRevenue: $2,526.95
) c1 N6 p0 k7 V, nCost: $2,390.28
/ s' m7 F% B0 B4 e$ L, SProfit: $136.67; v" A1 m# h, J8 T3 y6 P
Net Margin: 5.4%0 m8 x1 ~2 L+ b$ p6 O q, Y
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** July **
/ w O* V8 U, K: CRevenue: $2,787.40
4 D9 q+ }/ j* q+ rCost: $1,749.53
" C3 p2 w2 [+ q3 H PProfit: $1,037.87
- Q. w% x* X$ VNet Margin: 37.2%- ?0 E8 `7 t9 B$ W9 q8 Q! l; n: K
+ C& w0 R4 L+ k M9 S& d** August **$ }2 c/ `2 T! I2 Z
Revenue: $2,983.303 y6 {* _/ M k/ T$ g4 M: q- p
Cost: $1,945.83
4 `( T" f4 H- v( |! P* FProfit: $1,037.47
# @9 n/ C/ ], P4 P2 k+ ]Net Margin: 34.8%
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** September **
: d" m: s4 u/ Z% M0 ^ GRevenue: $3,841.30
+ s3 ]& O9 J& N/ I" P4 jCost: $2,662.14
, ~) a5 d1 s- u4 N4 d- }Profit: $1,179.16: I7 T1 [7 c! S: T
Net Margin: 30.7%6 l& g( {; y0 I0 d/ n
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** October **
. n/ z$ O& k8 V/ a' FRevenue: $3,752.304 U! r M& O% n" C* c, _; `( G
Cost: $2,701.781 n) H: T! s' C5 }4 h& H. i( A
Profit: $1,050.52
) i3 P6 R6 [2 [8 T- iNet Margin: 28.0%7 w% |! }% I3 y) H5 Y6 e: f% p$ W
* r1 c. X9 G2 @, b W3 n1 D2 U" P** November (forecasted) **
9 A/ c- q" c) n" x) [. Q! I0 mRevenue: $3,280.00
# T" k9 a* ], d# V! yCost: $2,403.007 L8 I |2 O+ h5 Z8 ^, l$ b0 a* [) s
Profit: $877.00
7 b# X o6 A* FNet Margin: 26.7%1 n% O0 j* i0 T! l
) Z% e7 P* a6 v- `- l# b. lFor some people, they may say that the above profit is not
$ ] d h7 M1 j( {3 la lot of money. But for others, that is enough to cover
" x0 g+ H( d9 ta mortgage and car payment.; R0 T1 d3 e: T
) Q! B F9 A0 }8 t6 V" ]For Waseem, this was a windfall.
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. S2 ^+ ` c3 f2 E2 ZWaseem got lazy and gave up to soon. It still makes me mad
4 z Y, o' a: w& P8 }when I think about the potential.
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1 y+ D. W2 p1 q. b W4 k# m, sIn fact, it was ironic that when he went back to university5 _" b+ ]. p S N$ g0 V+ i
in September, he virtually did nothing and his affiliate8 A+ m, S# j: D: u N& m8 [
commissions jumped to almost $4,000 in both September and
% w) k g! q3 fOctober.
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/ {: J- i; ?* p2 ^" \If he had just spent a few hours optimizing his campaigns7 d$ P! t! r- p5 E0 W' T
using the *system* I showed him, he could have easily netted& ]7 Q* [* |2 s- G
50% of these gross revenues as profit.$ n- \- L- u8 ?# j: ~5 A+ P
" H+ _: z! {: a2 ^ [/ C1 D+ OHe still isn』t doing anything with his campaigns, but is
; r* `. Q# s1 u- b4 Ystill netting an average of $1,000 in profit a month on! o9 Z7 m) A# |1 F5 h5 ~/ N
complete auto-pilot.5 q, k7 U+ X9 v S" f" `$ f% w
# z' m# [* ^0 w6 PI actually just recently saw him after he came up to help me
( Q8 L& _0 D) `& Q6 nset up my recent two day seminar in Toronto./ w& Q, N! W, f7 p$ r
2 ?4 K! K n3 X2 i+ D. rYou should have seen the look on his face *after* my two day% j0 u, }2 W" E4 g/ D% x3 D
seminar, when I spilled the beans on *everything* I do to# d2 v0 A: O5 b& a7 U! p
select group of 25 participants.: F; s) t8 _. [1 r# {
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I only taught him about 30% of what I knew. ]0 D( S, p5 `' t
. a# o' Y, L" g0 E: Q( n( o$ _He came up to me and kept repeating 「Man, I gotta finish* e' I- r+ H) T. y
school and start ramping my campaigns up.」
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# g( r! u: d. f; N" @Don』t worry bud, only one more semester left.
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: k# e3 _4 c. ~, W5 q4 [' KHope this story motivates you that if a broke college
, }* \. D! G) V' R! \3 n! Xstudent who didn』t have *any* Internet marketing experience& c5 y8 q- g4 ^. `/ Y' F
can make money using the PPC to CPA money model, so can you.
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" @3 Y3 K$ o# r: I* |( HStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
