找到後續文章了7 j- B4 x# N+ m8 }$ P
' s1 e2 L* _) z9 m- P& nCan I Teach This PPC-CPA Stuff? Part 23 @0 w5 h0 p: N. Q8 v
) I! \+ {% u6 }% UOkay, here is the continuation of the story on how I got my* x8 `8 X! f! s' W3 x7 @
brother-in-law involved with driving traffic from pay per( c: H4 }9 d$ S. U4 Y9 N3 D
click search engines to CPA lead offers.3 n( x& n% L% b$ x
. I9 g; U- w4 n$ f0 \I left off on how he messed up his Google Adwords account
5 x5 l4 [8 k+ z' f o2 kand how I was trying to fix it.
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1 ?4 [# h/ P) k: l; y5 X& wHere is what happened when I dropped the bid on that $1.256 w+ c0 S2 |$ m3 w9 U) ?
lead campaign from $1.00 down to about $0.25.# J U8 [2 }9 S+ A( G+ Q" Z
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Ready?
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5 r+ k4 j! O4 N7 H. T' w- z4 sGoogle accepted the new bid.
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Woo hoo!" G; \# z& e; T5 {2 P. ^
! f2 [" k3 S/ P0 x# _1 x6 J9 yNow Waseem can actually make money on this offer. Google
& E0 k- ^8 @! A6 j% R8 Brewarded this campaign because we had developed a good CTR$ U" [3 U4 S! d+ K6 i9 `2 s2 `8 a
on the ads.2 @1 A: G8 z. q3 A
9 t- @; }' {% t$ x. w: JFrom this experience, I reminded him to develop his ad+ [3 w- n1 _ ^( x4 f2 C
writing skills to keep a good CTR ratio for all his ads on
" k1 Q% j4 S) b1 o0 CGoogle." M3 P% B7 m4 Q! f- G( D$ H
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He is not a big Google fan because of all their
6 R5 E2 ^+ m5 }rules and restrictions, but he really likes MSN and spent a
1 C/ R6 {/ ?1 P) [4 f3 g: ^+ q8 Jlot of time on this PPC search engine setting up campaigns.
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; E5 V% `! |+ K8 C& FHe only ever did learn Google Adwords and MSN Adcenter. He1 v. K! b! S! x
could have built a lot more traffic if he had experimented
* S" a5 u3 ~) C$ K! J, p" t/ X4 Hwith the list of other *profitable* pay per click search
3 o' A) ~/ H& eengines I had given him.8 g& d- W& C% X" q* U5 k
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He started making some good money, but things could have
* \" f+ _' g6 f) u/ { d1 fbeen better if not for the following:, v- m3 D2 H/ {3 H& r* _ V
& C: W9 k5 u2 o( a' o$ L1. Never use a broke college student who hasn』t made more
p. E0 H D1 U0 T) `than $2,000 in an entire summer as a test subject. As soon( r; i8 d* A( |
as Waseem started making $100 in affiliate commissions a& i5 N8 K0 o# v$ f \% j2 V
day, he got lazy and stopped doing much.
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' ~+ h0 U! D, `- K/ E$ B! H. _' \9 e2. World Cup: Waseem is a soccer fanatic and was *easily** D( F/ h( i( F8 a% r7 u) T
distracted by the World Cup. So distracted that he told me
# _6 f5 l+ R; ]% o* l( `it was a *need* for him to watch almost all the matches.% P& U- _* e. Z0 u" S: R
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3. He enrolled himself in a full-time course over the summer9 z4 u7 A2 I; Q! G2 S/ i
and had assignments and tests to complete. Okay, I will let3 k; e9 b% n- p$ T. a
this one go.
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& b# a: l, g% T- y2 rOver the three and a half months he spent at my home, he only+ H+ M3 y0 @, ?# V O
got around to driving traffic to 4-5 offers. I had hoped
6 A9 K, W1 B# k+ f; N0 Othat he would have built enough traffic to pull off a
- d2 {2 t, I1 N! C+ @# Q$10,000/month.6 a6 z. b$ _) m: U& f
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Here are the result of Waseem』s stats since mid-May by9 Q7 f/ a. W; O1 E4 r% ]/ X# d
month:7 H [/ Y6 y' e* w! K
/ O- P5 @3 h1 D$ A: r** May **; M6 |% ]7 ~1 C- c* M- M
Revenue: $830.05; i# I/ j) M& _$ k8 r* X
Cost: $616.38" u) C7 U% A9 [. |" }6 p
Profit: $213.67
9 |+ L/ S. K! A8 x$ x9 rNet Margin: 25.7%
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( S1 ` M4 G8 N" l1 b7 F( {% G1 l** June **; G1 G7 X: }# g, ^% [6 k% }$ f
Revenue: $2,526.95
1 d; v& u! V7 R( Z4 DCost: $2,390.28 I8 S/ C' x1 r- I
Profit: $136.67' ]6 h& ^$ y* s
Net Margin: 5.4%, K2 c8 q. h$ l( ]
/ F9 |1 Y) \$ P i6 O+ f** July **
3 t3 ^3 y. u, G- GRevenue: $2,787.405 k5 M: k/ g( Y0 @1 c; x
Cost: $1,749.53
' }; d' D, z3 ?& d6 h) F! O- F( a2 t; d1 LProfit: $1,037.87% m. \1 S, [, i3 u) @
Net Margin: 37.2%2 ^9 j& _2 P/ z$ @* S0 i9 H: ? i0 \
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** August **
# d, L' k2 _9 L; a4 Q5 ^4 b3 kRevenue: $2,983.306 S2 x: q% ]6 w+ \3 Z
Cost: $1,945.83
9 |8 H+ _: u$ A4 i- a1 ^Profit: $1,037.47! u6 J% J# d8 q/ j
Net Margin: 34.8%
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/ m. k% W& |8 g% y# G4 D** September **
" p/ r- F8 [ G0 b7 J1 B0 NRevenue: $3,841.30
t$ Q" j# b8 H' uCost: $2,662.14
1 Y M7 Y5 u C9 \5 wProfit: $1,179.16
+ L# @0 Q( C p- xNet Margin: 30.7%
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** October **' `& q3 G7 z, C5 Q& u
Revenue: $3,752.30$ ]" ?0 N& [* N; |5 m O
Cost: $2,701.78
8 [7 N. W! A }Profit: $1,050.52
- A! ]! u' Z$ r* H: Z. r% ?+ lNet Margin: 28.0%
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/ p& m. O; W0 a** November (forecasted) **
; [2 V; V7 ?+ K# Q* A' o2 Y( R' iRevenue: $3,280.00
$ `7 G" F5 P8 x% @8 OCost: $2,403.00
) O/ D- ~" p7 y& _! D% x, |. oProfit: $877.00: H! f/ _* d+ Q0 @8 l
Net Margin: 26.7%
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For some people, they may say that the above profit is not
7 y& _% H8 N; e( ` ra lot of money. But for others, that is enough to cover
$ P' r6 G! O1 y( pa mortgage and car payment.
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For Waseem, this was a windfall.
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& J. ?0 J' ~- y# M A! h# bWaseem got lazy and gave up to soon. It still makes me mad
: d( M1 c0 P' N, T' a# \' vwhen I think about the potential.
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: U+ L- N9 Y5 X3 ~9 ~* x$ B0 oIn fact, it was ironic that when he went back to university
! L2 {$ d1 V- Z8 _6 p7 [in September, he virtually did nothing and his affiliate
2 A9 }6 f. s: N; D" P& ocommissions jumped to almost $4,000 in both September and# L9 N g0 G. R9 v: I' W1 A; F
October.4 I! l. {' a/ f9 y+ [$ } d3 X8 G' G
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If he had just spent a few hours optimizing his campaigns
: |- I; T; W2 M% |0 [$ y- H0 Tusing the *system* I showed him, he could have easily netted
) B1 p; Q& e( E- y# x l1 N50% of these gross revenues as profit.
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+ N) _8 |5 d5 n& gHe still isn』t doing anything with his campaigns, but is: O. o8 M+ E+ z: t% R! |
still netting an average of $1,000 in profit a month on s* N, l9 }& ?0 m
complete auto-pilot.4 l5 T# |7 C' q! z
% d' n! Q9 l" w# _$ RI actually just recently saw him after he came up to help me
. s4 I) D/ ?2 `( O cset up my recent two day seminar in Toronto.1 ~' Q: Y# G+ j, |1 Q( ]
2 X7 x7 [9 |9 _" H3 w# EYou should have seen the look on his face *after* my two day
; Y5 @/ P6 Q6 i3 k/ Pseminar, when I spilled the beans on *everything* I do to
, x/ w( X* [' Y7 K [* S7 J) Pselect group of 25 participants.
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I only taught him about 30% of what I knew.
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' s1 C; Z, l& bHe came up to me and kept repeating 「Man, I gotta finish, y/ T* }# r8 K; H- ?
school and start ramping my campaigns up.」1 {" F/ t, e9 ~+ Z* W8 m5 R
`7 a' D2 Z- d5 x' f! W# W* `Don』t worry bud, only one more semester left.
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}5 R b9 r1 ]$ n2 }8 tHope this story motivates you that if a broke college
- P# E4 Q9 @! H# P- D! N" D2 Bstudent who didn』t have *any* Internet marketing experience2 Q: b1 s$ {2 f( I
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!" M q6 D5 e. ~5 m; V6 [2 u
: n4 o1 {" b" SGauher |
發表於 2008-2-25 03:10:58
