本帖最後由 豬農 於 2013-10-20 10:10 編輯
! N* v8 t& t; m' S& D& [+ b
8 n8 E) w$ g) m2 m不知道這個話題有沒有已經討論過, Google+1 是否真的目前已經對排名有直接推高的影響,是值得研究一下。這個在樓主此帖 和 TGL 8月的另一貼都出現過了。(當然是國外翻譯來) 9 o6 N. C- O+ d! I7 B4 b/ g
+ b: J" T- _" M
對於 Google+1 目前是否已經對排名直接推高,Google的(發言人)Matt Cutts很快就出來跑到HackerNews上說,非也。他說
( p9 E+ n% P* L, ^5 T9 s+ E
. e# U l. f5 ] c* e, j, H0 f0 {Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings.
2 a+ a5 m! O0 t( z* M) G; L他繼續說這些不是谷歌信號:+ q9 c2 o9 L- w) l& d- m
- J' ^ U* l- N! R! k' nIf you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.$ G" h; J4 x' D7 h+ X! X
( @% f ~) A' G7 `4 bRather than chasing +1s of content, your time is much better spent making great content.
- ~- c( T2 ~( E2 T$ I) @, V. @% o4 u8 F* L* C0 i9 l
Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google's web results.( i t8 z6 A! i# ]9 R2 S
" w9 ^; H" Z/ u: v$ Z. t$ m9 L% xMost of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception.
; y% N2 i) T6 X3 i; ~, o順便說一下,以前Facebook Shares也被認為有類似的效果,同樣被Cutts否定。但是後來有人提出,有+1 並非是壞事,因為,既然你的東西受歡迎,鏈多鏈高質鏈自然,排名靠前,讀者多,自然也會有更多 +1,facebook shares 等 (correlation),谷歌的算法看上去更自然。但目前,其+1數量多少並非「直接」推高排名(causation)。關鍵是」直接「二字, 間接的效果很可能有(indirectly promote links, tweets and other signals),這裡就不詳述了。
5 B$ ^5 d; Q3 \; x, g' B4 u$ e; t& t& {. h7 g
因此看來,對於+1 ,圖表所表示的僅僅是correlation,而非causation。
7 R( H H" I: M8 t7 e: D
" Q0 N8 l& L& c, V* [
4 `- F p) g8 i! R$ g9 a6 R& I& m& X1 D% A) r Y) {- W3 @
4 z* G, n' C u% n4 P( S7 \6 T( o( l
2 \+ K5 [% W" u! d5 D/ w2 e
|