本帖最後由 豬農 於 2013-10-20 10:10 編輯 : k l: q, h) u8 o1 o( g! Y
# F3 Z4 F/ X7 s$ @不知道這個話題有沒有已經討論過, Google+1 是否真的目前已經對排名有直接推高的影響,是值得研究一下。這個在樓主此帖 和 TGL 8月的另一貼都出現過了。(當然是國外翻譯來)
. u2 s' w* K2 q; `: c5 i9 p# L. ]: E; U! q) Q) R' m+ C- }
對於 Google+1 目前是否已經對排名直接推高,Google的(發言人)Matt Cutts很快就出來跑到HackerNews上說,非也。他說$ f9 x( L, {2 @: ^% K+ `* C
/ c$ \) |; O. j! J7 KJust trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. 3 q6 q1 ?6 M8 |- x. W
他繼續說這些不是谷歌信號:
2 h# p: x) T+ }( n I0 _% V; w* K' z( E# E' }
If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.
. Q' [- R" O0 P9 B/ O4 V7 K
8 ]0 K; t4 Z2 l r! n0 |) ERather than chasing +1s of content, your time is much better spent making great content.
0 ~; T, f2 p7 a9 k7 @( p! z: H/ `' C8 s. _
Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google's web results., c6 V0 |; E0 i
1 x% d6 O7 Y1 B( ~: |: p( LMost of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception.
& @1 z* c0 I- o順便說一下,以前Facebook Shares也被認為有類似的效果,同樣被Cutts否定。但是後來有人提出,有+1 並非是壞事,因為,既然你的東西受歡迎,鏈多鏈高質鏈自然,排名靠前,讀者多,自然也會有更多 +1,facebook shares 等 (correlation),谷歌的算法看上去更自然。但目前,其+1數量多少並非「直接」推高排名(causation)。關鍵是」直接「二字, 間接的效果很可能有(indirectly promote links, tweets and other signals),這裡就不詳述了。
/ w, k, t6 i8 b* D, Y0 o9 a
% _0 o: k( W' ^' R/ U+ t因此看來,對於+1 ,圖表所表示的僅僅是correlation,而非causation。5 `5 j7 C5 H2 X7 L3 _* ^
8 ~ G# T# \9 Q, e m3 C
$ i8 A7 n" E" L" Q* m R
9 }% E0 R8 Z, f( M6 Q' D
; J, V8 K7 F/ D' {8 w. a
h& [ q) f1 ^1 ~, X1 c/ s |