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複製代碼 目錄如下:
( W' K: {" }' g& CPART I Building an eBay Business
9 y/ k9 J' C. Z1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 ]- e! @* O; Z; ?" k" T7 I
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138 L# O6 F) W( R6 a1 f; J/ v
3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 i- V- x4 ~+ P$ a5 g) \) f
4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
2 m, Y" i: {1 S9 b) v, l5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 512 J7 B5 p* a5 r, b
6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
- N5 T Y3 y& j$ f& v! Q9 ?7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79' D$ F+ Q% H, W. w
8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
, ]. N/ f8 Y- I9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107( ~, \' A. `% ^# {3 \2 Q: j
10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119& T; d3 E3 y' v4 v, ]5 w5 R: W! ]
11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127
6 l! ?' q$ q: PPART II Building Your Yahoo! Store+ H6 T p4 \3 o/ u7 v
12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139" r0 m4 E0 U& c, m; C4 ?
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
6 D6 v' J3 n8 _+ F- M: P' W14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
# s( t" p p4 P! j. j2 M+ l2 q15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
$ b1 a0 D6 v I! J" q3 N; D. ^16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205% N( H b8 _4 `5 M/ F
17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
2 X( t/ f/ c3 t* j7 V" z18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 2312 I8 f0 `4 q" r3 W/ N+ V
19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243
: U' h2 J6 V; ~1 U, W20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261# h: h8 U) r$ d* b6 h
21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
3 K- s7 t/ G% ux How to Make Money Online with eBay, Yahoo!, and Google$ Q" B# \) F* S# N
PART III Using Google Pay Per Click and More to Grow Traffic
5 y Y- [2 x$ t4 H. E4 G; V) f8 K3 _22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289* Z3 ]% |) f: R) f" v! ^) g# O
23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
; {) Y1 J5 {; ~4 g( e8 L8 n1 h/ |24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319- ]. q1 c$ ]1 ~2 f: F
25 Selling Through Shopping Directories: Froogle, Yahoo!3 x) f }- G `
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
1 g r8 u' p* \6 a+ C6 t5 U% K26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339& p+ I2 X: k. i) J' q4 a( I
27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355
9 j/ g v2 j/ _1 `7 U28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365
) V5 a6 e' a: X$ `1 ~+ B0 O( m29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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