100 SEO Tips To Promote Your Site (中英對照)

本文適合中小企業英文b2c網站營銷人員學習
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8 q, ?- M) p2 w' E1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.
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撰寫並提交所寫的與站點內容相關的文章。經典有效。這將保證網站在搜索引擎中獲得一定流量。
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4 T1 v$ Q( f+ ^2 v9 t2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..
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/ x6 e, k# W9 v4 {! S/ C; P9 @) d發佈原創的高質量文章，能幫助讀者的真實有效但不老掉牙的文章，很多站點無法做到這些。。。
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" t+ k+ u0 y5 f3. Write and submit press releases, think prweb after you do one.
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撰寫新聞類的稿件提交到類似prweb的站點。

3 }+ h* W# u0 p0 u/ W- E/ I7 o. F4. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to
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one main site.

更新Blog並提交。保證這些Blog內容鏈接到目標網站。可嘗試群建Blog並充分利用其反向鏈接。
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( N! ?0 [/ ~" p+ Q8 ]& o5. Make sure your website is listed in DMOZ: http://dmoz.org/. .

3 O7 r' U; d. E" l6 ^保證你的站點被odp之類的高質量目錄站點收錄。

9 o( r. a  D9 O) M6. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.
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利用craigslist.org這樣的分類廣告推廣自己的站點和產品。注意將信息發佈到匹配度高、最適合自己產品的地區分類頁面裡。
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7. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.
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如果可以的話，在你經常訪問的與站點相關度高、有一定流量的論壇裡，將網站鏈接保存在論壇的賬戶簽名中。

- Q' ]4 w% Q2 }2 v8. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product

is similar. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.
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查閱amazon.com等站點上的相關產品。如果可以的話在同類產品中提供自己的鏈接以帶來商業流量。在alexa等網站目錄中提供自己以及同類站點的相關介紹。
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( z" p6 G9 K! e2 U$ O, _9. Review some related products on epinion.
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參與http://www.epinions.com/之類站點的相關產品評論，盡可能的製造定向流量。

10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be
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able to get some traffic from that website if your testimonial is left with a url.
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如果你在購買產品後給商家或者平台留下帶有自己站點鏈接的意見書，或許會帶來一定流量。
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11. Whenever you send an email to someone, always add your website url as a signature.

, q, S, P1 V2 x0 R( r% Y( M* [4 @& ?發郵件時將自己的站點作為郵件簽名。
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* R9 l! p6 c9 B12. Keep updating content on your websites/blogs… try at least once per week.
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. P4 Y4 o3 M1 W8 v9 B保持更新網站內容和Blog等，最少一週一篇。

3 m+ v1 `* m9 D8 a- c0 x13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/. .

/ P, u9 W# b% y, @提交Blog標籤到del.icio.us類的書籤網站。
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14. Add photos to your blog with appropriate keywords.
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適當增加與關鍵詞匹配的圖片類信息。
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15. Tag blog photos at Flickr.

將Blog圖片標籤提交到flickr類等圖片2.0站點。

7 F5 a9 q% f0 e* {16. Politely ask your readers to subscribe to your rss feeds.
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/ _  d: G) C& c, o1 u0 H5 q0 C採用適當的策略讓瀏覽者訂閱你的Blog。

3 E  L8 A% v, Z* |$ X+ ^) e17. Try coining your own term. Might want to trademark it if you smell that it will become popular.

" T. Q9 w, K0 d0 e8 m樹立自己站點的規範和特徵，保證流量上升時讓瀏覽者過目不忘。
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18. Encourage readers to comment on your blogs.

* ~6 m$ @, i3 k' Q8 ^1 o引導瀏覽者參與自己Blog的討論。
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19. Include translation for your websites/blogs, especially in Chinese.

保證站點適合各種語言的瀏覽者訪問，特別是中文。
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20. Do not be boring; write about something that a wide select of people would want to know about.

不要單純的進行枯燥更新；將比如時事類的內容充分結合到站點的更新當中去。

21. Make sure to edit your writing (unlike what I m doing).
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保證文案的適當更新。
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2 p$ l$ d  j) S22. Comment on other related blogs.
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在相關度高的Blog上發表帶網站信息的評論。

23. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related

affiliate program within your niche.
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* @) V& ~, m$ E# [& P/ Z製作404頁面。保證流量的有效不丟失並在條件允許的情況下啟動自己的「聯屬網絡營銷」系統。
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24. Sponsor a charity, most charities will link back to your website, and you are also doing a good deed.
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6 A5 M5 o0 U; e& N7 o! _贊助慈善性機構或事件，很有可能得到有助於站點形象的鏈接。
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" t1 t& |8 o6 G9 O( M! x25. Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.

在ebay等電子商務網站上慈善競拍。他們或許會幫你宣傳。

0 Y- c+ U* r  _$ ~) R: ]26. Start a publicity campaign, do something that individuals in your niche will take note of.

+ X: d! Z& x2 n" x參與相關的公開活動，業內的朋友會注意到你。
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) J- Q4 W( Z) L7 ?27. Brand your website with a logo and a slogan/catch phrase. Think IBM.
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0 X+ j" I, j: M給網站定位標識和標語。

28. Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.
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舉辦行業類型的競賽，以便帶來關注度和流量。
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29. Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way

links to your website.
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製作站點所針對行業的免費工具並發佈,如果大家用的上,會產生不少單向鏈接。

30. Contact small newsletters sources offline and submit articles to them.

給線下的媒體等資源投稿。
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0 b* ^" L& e( H4 }5 _6 u& u31. Become friends with editors of an offline publication.
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! V! F: {6 e; N$ c& g* P與線下出版物機構的編輯成為朋友。

32. Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.
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線下參與更多的類似演講的活動。從本地的小型活動開始。當然，別忘了參與更大區域的聚會。
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33. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.
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做好產品本身。所有的營銷和廣告都不能給非標準的產品不斷帶來好的利潤。
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34. Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or
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even eBay for that matter?
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8 v7 ^4 B: l, T4 d! q! C有創新意識。如果你是銷售信息為生，多想想靠什麼不同的內容來吸引本地書店或者ebay的客戶。
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35. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?

) k2 T* G" `% z如果你的產品是開創性的,你將如何在開始階段獨立向人們推薦這些產品和相關的服務呢？
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36. Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?
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. b7 g2 v' K8 Z/ w是否有好的方法解決對於你的產品適用廣泛但缺乏認知度這個問題？

- A* @% I* D  I. b- L. p; E37. Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website

9 X$ o* K$ ?9 ]with a reference back to your article, or at least they should.
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如果文案編輯的準確流暢通俗易懂,人們看到後會樂於分享.另外站長們也會轉載並寫明出處.

38. Spark emotions. If you get people emotional about something then they will most likely talk about it.

4 u. r( z* D) ?2 y9 P+ }帶動瀏覽者的情緒，引發討論話題或者鏈接誘餌。

39. Get a custom t-shirt made with your website url on it, and wear it often.
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# W" v( x9 M( V3 t5 A$ x' y製作站點形象T恤，並適時展示。

% `+ z5 y4 O4 w+ w0 y# T/ `) X7 {40. Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.

構建用戶數據庫。正確使用會帶來無限價值。
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0 k) m1 c% l* F0 D& o% X, B! }41. Write tip articles, such as 「Ten easy tips to blank-blank-blank.」
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9 e% N, J* l0 c5 |5 q$ s- Q  ~撰寫與站點內容相關的技巧類文章。
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, Q7 M, k2 }/ z42. Buy traffic from the search engines by utilizing one of their PPC campaigns.
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適當付費點擊並對其進行優化。

% B% h& H2 `9 n43. Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on
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spammers and are starting to sue people.
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6 F3 q4 K- V7 a/ t; h  ]1 X9 e註冊類似myspace的賬戶並尋找目標客戶以便向他們推薦你的產品或服務。不要暴力群發,否則可能會被起訴。
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, ~: \5 g: ~( J1 Y# m44. Solicit a link from your local chamber of commerce.
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申請本地商會鏈接。

45. Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.
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* m3 z5 X1 W# R( g, X. x域名簡單明瞭，便於記憶。
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1 o5 N! T0 l/ w  b, i46. Add a bookmark option to your website/blogs.

3 H9 b$ N7 r! u+ H" h6 ?& F網站增加書籤功能。
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, x4 u1 ?$ `8 }47. Purchase the misspelled versions of your domain name and have it redirect to your main one.
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1 [% ^& O2 T/ X# S購買站點域名的錯別字域名並做301重定向。

48. Use keywords in your image alt tags. For example, keywords go head
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alt圖片標籤適當優化。
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9 l  d/ p1 D1 _8 ^49. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.
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標題適當突出關鍵詞。

50. Place appropriate keywords in your anchor text when linking.
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9 A( Y! W) M. s, F+ R/ ^0 A# E& F! g- e文本鏈接適當進行關鍵詞優化。

1 L5 v/ _7 S6 ^4 |' c4 X51. If you have a profile anywhere online, always include appropriate keywords and link back to your website.
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在任何網上的信息記錄裡，盡量標識出自己站點的關鍵詞文本鏈接。

, Q; D: f( Y0 @6 s' J1 J52. Try to get links from websites within your niche with a high pr (pagerank). Some The more one-way links (inbound links/backlinks) you have to your
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website, the higher your pr will become. Pagerank is important because websites with higher prs tend to have a higher search results in Google. It is a no
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; Y* J; A- w# U0 f) Xbrainier that if you can get number one for a competitive keyword then you will have enough traffic that you can handle… oh by the way its all free targeted
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traffic to remind you. ..

在相關度高且pagerank高的站點和頁面打造自己站點的反向鏈接。越多越好,利於自己站點pr的增長。pr是站點排名的保證並且對關鍵詞排名有利。這無疑是最有效的站點獲得穩定
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免費流量的保證。
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53. Outsource grunt work. Time is in essence money…. you can hire individuals at freelance services to send emails, request JV proposals, or to answer
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questions from prospective or current customers.

: K8 V* j% O/ ?, E6 @7 s提高效率,時間就是金錢。你可以僱傭自由職業者來發佈郵件，申請資質，回答問題等來服務於新老客戶。

# X# J! S/ ]1 f0 S* R54. Offer something for FREE. Abracadabra is not the magic word, FREE is. It is like a worm on a pole for a fish in the water…. its bait! Offer a free mini
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3 u, o+ V, R* \% _" Pcourse or free ebook to help collect more subscribers. You can always offer a backend to monetize on this opportunity, such as an affiliate product for
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example. .

$ b2 ]) x" }1 \5 Y" l/ x4 O提供免費的服務等內容。免費永遠是最吸引人的咒語，猶如魚餌。這樣能迅速增加瀏覽者。你也可以通過這樣的機會來完善自己的例如聯署網絡營銷之類的體系。
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1 ~8 Y$ h5 v- t% _5 ^55. After someone orders from you offer a one-time offer that compliments your product. For example, if I offered a traffic ebook, then after the individual

  m2 p( ]+ o" n* l+ u% r+ T1 _purchase it would make sense for me to offer a traffic conversion bonus for a limited time only.

在銷售出產品後要讓客戶知道這款產品的普及及熱衷度，讓顧客為及時得到你的產品而感到激動。
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2 @5 Z9 F, [! m9 D6 q3 a56. Become the virus within your niche. Make yourself the bug and have people talking about your product. When people talk about your product then you can

. r; H2 m( ^# a+ jinduce the viral effect. However, you must give people a reason to talk about you, and being like everyone else is not one. ..
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  T2 k3 l7 m5 F! ?: H% `對產品的獨特之處可以引發討論。當他們討論你的產品的時候你就有機會介紹這些獨特之處的效果。當然，你必須以第三方的形式製造一個話題引起大家討論。

57. Do your research and find expensive niches to tap into. A good way to do this is to find how expensive someone is paying for a keyword on a PPC search
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engine. If you can sell items that are more expensive more often then it is a quicker way to get rich.
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; E2 X) j) J/ K' O: e) R6 S2 J調研相關數據，找出最有效的途徑來賺錢。比較好的方法查閱是付費點擊的關鍵詞單價。如果你能經常高價出售相關信息那將快速致富。

. {2 g8 [! z9 g2 l! B' d$ G. L58. Become an active respected member of niche related forums. You can do this by offering quality posts. Hint, it is not the number of posts you make, it is
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; z& ]2 S. I2 r8 `0 Qthe quality. Remember, quality or quantity. Many useless or negative posts will have people looking at you funny. .
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成為一個值得尊重的相關論壇會員。可以通過有質量的發帖來實現。注意一定要保證質量而不是數量。如果考慮不周全會讓大家看你的笑話～

59. Test, test, test. Your flushing money down the toilet if your not testing to see what campaigns are bringing you in the most money compared to which ones
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are costing you money. When you test, you can eliminate the campaigns that are costing you dollars so that you can properly maximize your marketing efforts.

Without proper testing, you are pretty much lost and can』t improve. You can only guess to what has or what is working. With proper testing, you do not

guess, you know.

3 E8 r: U8 \) e! O不斷測試！如果你不能測試出自己的錢的真正來源和去向你的錢會消失的無影無蹤。通過正確的方法找出利潤最大的營銷方式。靠猜是不行的～
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4 V) w: n) v, J" ~60. Stay up to date on what is going on in the world, you can monetize off hot topic trends.
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* b6 }3 z8 W5 z2 g關注時事和熱門話題並參與討論。

! E5 f" T! Y3 k" L61. Network, when you know more people you can find people that can help you get what you need.

' E6 r2 r! w+ z1 n, m9 w' l利用msn等把人們聯繫起來。

62. Offer an affiliate program for your product or service. Make sure to let your satisfied customers know that you have one, if they like your product then
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% G  _- g2 y5 S  ?they will be even more delighted to know that they will get money for referring you.

建立聯署網絡營銷體系並讓對你產品感到滿意的用戶都知道，他們很樂意通過自己認為完善的產品來賺錢。
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0 T: f4 @/ W+ g- K$ N7 u; e( Q63. Write and give away a free ebook or report. It does not have to be long as long as its quality information neatly formatted and put together. You can

6 P- L( u8 g$ n6 h' f# Galso make a brand able ebook or report and allow affiliates the opportunity to brand their affiliate links in there to pass on to the next individual. You

can then send this ebook to your subscribers or submit it to ebook directories. ..
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9 a8 x) u/ t- m3 {* J! v, g4 S發佈免費的電子書或者報告。不需要將涉及到的內容全部完善。你可以利用分銷或者提交目錄的形式將這些資源分享給更多的人。
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64. Add viral components to your blog such as social book marking options, and a refer a friend option.
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$ x7 A$ x9 X) L6 q, a* Q給站點增加有效的受迫性傳播內容比如利用朋友圈傳播相關信息。

2 s. S: [  A4 d+ [- b65. Be funny, people like something that will make them laugh and they will spread it for you if it is a genius idea.

以通俗有趣的形式誘發人們幫你做廣告。
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66. Syndicate your content by using an RSS feeds on your website.

製作新聞源。
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67. Answer people』s questions on Yahoo! answers with a link to your website in the sources area.

% A) a* _: S% }( _7 t$ H  A通過雅虎問答等知識型平台以回答問題的形式推廣站點。

68. Put a link in the 「about me」 section of your eBay profile.

) A/ T; l/ M3 a  R) B0 y: O. Z, Q在ebay賬戶資料中詳細介紹站點。
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! O( ^" t" Z3 J69. Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.

+ W* A+ R) g9 K5 c0 P製作相關視頻利用視頻站點來推廣自己。

70. Record an informative podcast and submit them to poplar podcast directories.
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3 Z* T- P$ ?. Q0 v播客營銷。

71. Provide helpful answers for Google adsense on their help forum with a link back to your website. Go here to check it out:
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% c7 u% i6 A' A1 f$ _; j5 v9 c, A" Ohttp://groups.google.com/group/adsense-help

! Y1 f6 d' x" C- @1 `$ @$ `/ Y* V4 ~在類似GGAD的論壇提供自己行業的廣告幫助並設置站點鏈接。
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72. Get people to comment and add content to your site. When they do this, they will provide you unique content, no need to pay for ghostwritten articles.
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盡可能的讓瀏覽者幫你更新站點並不斷平路，這些原創唯一的內容比付費形式的稿件來的經濟划算。
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73. If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.

如果你無法獲得某些行業資質，就盡可能的以網站贊助形式讓時事通訊為你推廣。
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& ]1 s7 ?. _; m7 V# {8 G& ?74. Include a media section on your website so that you will give the media an easy way to stay up to date on what your company is doing.
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; k8 o9 \* K7 v" x( \為自己的企業製作視頻介紹，24小時不間斷的告訴人們你和你的企業在做什麼。
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8 [+ {2 F9 D2 {' p/ E2 y- l75. Try to teach a class at your local community college or university. The more exposure you get in the public, the more credibility you will receive.

8 @; t% i) |5 _: Y! J7 n以培訓或授課的方式來營銷自己，提高知名度和可信度。
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7 Y9 _* O# ?% j' f7 E. S& Z76. Make a screensaver and make it easy for individuals in your niche to download it. Have eye candy graphics combined with your company logo to brand
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- j! g! E' d8 c  w( b: ]2 `$ A# ^yourself.
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7 L" O' i% t& J7 G5 V0 h. \& u: z: l利用屏幕保護程序等電腦應用軟件來推廣自己的企業和產品。

4 ?. d; Z( B) \4 B  ]+ d77. Write something controversial and spread it freely to your target market. It can be something as idiotic as the Da Vinci code, but as long people talk

about it, its a successful campaign. A few hints, something controversial is something that goes against established beliefs in your market.
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1 f* E- g7 V; j製造相關度高的爭議話題並且快速的傳播到目標市場。精妙的設置線索，與行業標準有牴觸的爭議話題會像達芬奇密碼一樣長時間有效的為你拓展商業機會。
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+ `2 `2 w  b9 z78. Write and publish a book. Having your own book is a quick way to gain credibility.
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9 d' j  Z6 _8 O& F. q, R出版自己的書籍。這是營銷自己贏得信賴的一種快速方式。

1 r' r3 j/ Z' I. R  s+ b* U% I79. Take a guru in your niche out to lunch, and pay for it.

8 W+ ^2 a; I. w; y5 ~結交良師益友。
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80. Start an organization or club about something. This can be done online through Yahoo! or Google groups.

在谷歌討論組或雅虎討論組等地方成立一個有利於營銷的團隊或者可以拓展商業行為的組織。

' E8 K+ |% I" L: f& m0 u  ]81. Volunteer. Donate your time to a good clause…you can always network with people and form connections at the same time.

  M' Q5 \" m- T% _0 w支援從事一些有意義的事情，在網絡上你能將自己和人們聯繫起來。
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$ F4 O% ]$ N% j, _8 b& y% Y; q82. Get involved in your community and try to run some type of outreach program.

  L" G+ q$ E" v7 w' C5 [7 [2 l與團隊定制行之有效的計劃，超越自己。
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83. Offer good customer service, you may be surprised on how many referrals you get just be having a reliable one.
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1 J( b( o: Z' P9 }  T; X/ {! y; w提供良好的客戶服務，口碑營銷是最有效的積累客戶並推廣自己的方法。

( \* g6 J3 z  c3 ]  i/ k84. Consider adding a direct mail marketing campaign to your marketing ****nal.
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考慮建立一個有效的郵件營銷體系，直接將產品等信息發佈到客戶的眼前。

85. Put an ad in your local yellow pages to get some local customers. Yellow pages tend to be more successful then newspaper ads because individuals are
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looking for a particular service when they are browsing through the yellow pages as opposed to newspapers.
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在本地的黃頁簿或者黃頁站點上發佈自己的信息來得到一些老客戶。這比新聞類廣告有效因為很多潛在客戶會定向的搜索自己需要的信息。

) Y1 ^% q, w9 A  m8 a) Q) {, B86. Post bulletins in your local supermarket. However, since not everyone may carry a pen or pencil, place your contact information and url on strips on the
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7 u  J% L2 D2 q2 R& K/ V) G5 b  bbottom so that individuals can rip it off and take it with them.
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7 ^5 [* d  z# N4 A利用本地資源提供站點或產品信息廣告。注意這樣的形式要使人們容易記錄。
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87. Host your own commercial so you can put 「as seen on TV」 on your products.
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建設行業形象展示類的信息或站點來取得類似電視廣告的產品推廣效應。
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88. Conduct surveys and publish them. These make you appear as an expert in your field of study.

2 Y) ]" |# j" P0 k% v統計調查相關數據並發佈出來。努力成為相關領域學習的領先者。

2 R9 u' L) M4 R* U+ h8 N89. Break a record or shoot to be in the Guinness world records for something.

通過站點相關內容衝擊或打破某引人注目的記錄。


0 F' ]  N5 \7 N+ @8 v9 \: ]& u90. Make a sitemap for your website.

! W2 F2 b( d9 `+ i  |6 n' I8 u0 S製作網站地圖。

' }* U/ ~* H4 G2 x, V4 k91. Use a favicon for your site.
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製作網站個性標誌。
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# B% S: J2 |9 S2 D: `! l! m- i92. Make your visitors more involved in your website. You can help accomplish this by adding CGI scripts to your site.

保證更多的瀏覽者被動進入站點。可以嘗試增加CGI scripts。
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93. Make sure you have no broken links on your site, and make sure that your website shows clearly in all browsers.

+ V" x$ t+ z+ ?% E" J保證站內沒有死鏈接，並兼容於各個瀏覽器。
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4 m9 W5 a# [% P! O94. Find domain names that get traffic, purchase them, and have them redirect to your website.

8 Z9 C" a8 J% K1 P6 Z購買可獲得流量的域名並將其301重定向到你的站點。

- R6 Z% {* O6 {' r# E5 p( ^95. Spell correctly whenever using keywords in writing.

避免關鍵詞拼寫錯誤。
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# G3 W5 V" J  m7 W/ U  P2 B96. Look at sites related to your niche to try to figure out how they get their traffic.
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詳細分析競爭對手的網站並深入瞭解其流量來源。
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2 ~) \- `* E; b% g) [( {97. Properly optimize your website for the right keywords.
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. v7 y* W) d8 T" [  }& h# d針對網站定位適當進行關鍵詞優化。
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7 y! `  ?6 d: j; w98. Try to avoid java scripts on your website as much as possible.
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盡量避免使用js調用。

99. Do not use frames on your website.
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  G+ g* a# c6 d' \6 D8 [# i網站不要使用框架結構。
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100. If your website becomes popular and starts getting lots of traffic, try switching to a dedicated server. The longer you site is down equals the more
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5 }6 G8 U  f' C  ^  s) n/ r: plost visitors you will have

流量上升到一定程度後，請使用獨立帶寬和服務器。網站無法訪問的時間越長丟失的瀏覽者就越多。
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原文出自：
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http://promotingwebs.wordpress.c ... -promote-your-site/

我當時翻譯這個結合了自己的經驗 不一定完全準確 大家見諒

好文章 收藏了
: @3 e, _9 R: U% r6 \; l謝謝樓主分享

方法真多，讓人眼花繚亂

基本的方式都提到了 同類的方法還有很多 大家可以自己拓展

太好了，頂一個。內容很全面，我都不知道該說啥

頂一個，看看了        

內容全面，謝謝