Their emotions get in the way. Seriously.9 M* r& j* e- d
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Now let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?$ u6 }) W F( u! {
Here are a few possibilities:
" C: E4 C/ }/ n+ b7 o" y1. Pause your campaign, and wait two days before you restart.# E7 T1 O: S3 r1 h8 E
2. Lower your bids by 50%. You can't keep losing money, can you?
# g1 i/ e; g. R1 [9 Z3. Shut down your campaign. Obviously this offer doesn't convert any more!
# U- w; ^( e- t* V4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.
3 a* B- T- K% ^7 I/ T+ LNow if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?$ V2 \8 ?9 t7 C7 B
The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.
& _& m U9 J4 u. {. QI know an affiliate who pauses profitable campaigns out of fear. No joke. |