How to encourage your visitors to interact with your site
5 ]/ M, @' }' F* C5 C3 \ GAssociate Programs Newsletter #302
& O- a' P! R$ r, ^ ]; ^Do you want your website to encourage user-generated content? Do you want a great new way to help you connect with your site's visitors?
! r; O1 D: o. C& y) [% ^ ) M4 G; ^! y- E$ h! x
Remember, you need to connect with your visitors before you can sell.
4 j5 H# S) }$ [+ N 7 a& l9 `/ E+ K5 j3 A
This is what they call a no-brainer.) j3 \* l# K0 D/ R- { [
CONTENTS:, Z& P4 r& c5 m. I8 ~
1. User-generated ray of sunshine
5 |1 u7 q9 \& T* i8 @$ S& @% V" F2. Do you want to comment?
. }2 H2 a2 `1 a3. Video affiliate system should boost sales! \0 V, e$ d, l" Y! A3 V3 m
4. Thought for today: How high?
" U8 O! f7 K" ^/ e" `! r: V1 ?; ]& V; c
=================================
2 `9 @% c: k" V1 L& v- [0 W1. User-generated ray of sunshine* L$ @- S5 m+ u/ i
=================================
' Y% L; W, r4 k) w- NHere's a little ray of sunshine - a really easy way to encourage your website visitors to add unique, topical content to your site.
* T. m1 y0 Q& b1 a( _4 W. U; {; @More good content equals more traffic. More traffic equals more dollars.% N4 I) t9 h8 ^: U! @
It's not a forum. It's not a blog.
! W: }1 c" ?8 [* ?5 A; R7 v) IIt's a simple way of allowing people to comment on the articles or newsletters you publish on your site.) |& Z8 k0 H/ F. w A5 t- z8 T( R
I love it.7 R' y l7 @, @- |' X
Robert Blackstone's new script makes it easy for you to publish a form inviting comments at the bottom of every article.! q6 }1 N4 y( t' b. ?
It's a bit like the comments form you've probably seen on Matt Cutts' blog and other blogs.
7 a: k/ F5 K* GI'm sure you can see how useful this is.8 e6 e) T/ u3 _2 l: g
Robert uses this equation to explain the value of article comments:3 s; }0 d( {4 G5 A6 a2 v
More Content = More Repeat & SE Traffic = More $$; I9 n) S9 U" E) t( g
However, there's a whole lot more to it...
$ j7 k1 P7 Y6 L* X2 c( N
}3 R( e" V8 }0 s V * Article comments enable you to receive quick feedback from your readers, so you can easily see which of your articles strike a chord and which ones are flops. If one particular article is a raving success, you can publish more articles on that topic.
9 y1 M, f) A" Z0 |6 [1 {
0 J, A2 t' I; d * Your readers will interact with you more. They'll realise you appreciate their views. This is SO important. To sell or PREsell, you MUST make a connection with your readers. Encouraging them to have their say helps build a strong connection.( f; W& p3 k7 E) N
/ U' K5 E. a4 L! E- u6 ]8 U * Publishing feedback makes your site more interesting. It's not just YOUR opinion any more. You're creating a dynamic, "live" site. Because your site is more interesting, readers are likely to stay on the site longer. Search engines like sites on which readers stay more than a few seconds.
, t6 o% p6 V& b( j) X; E( @- `: z * Search engines also love sites which are updated frequently. Your readers can help you "update" pages all over your site.
5 e8 T4 c- S) u% G
9 C2 T5 p% @4 d * Are you using PLR articles? Perhaps you haven't done quite enough rewriting to make them truly unique. If a few friends add comments to your PLR articles, this will help make your pages unique - another good thing from an SEO point of view.
" A1 l. X3 e% p7 q : S9 e2 g, ~- C& Y8 N1 P- j, e
* Many people enjoy helping other people - and some love showing off their knowledge. Allowing article comments satisfies both groups while improving your site.
- S. {' s$ f8 V ! x) h5 l2 x9 d- G+ |, t7 V
1 B7 ]% n( ^. z; R* p9 w0 m! g1 WMost blogs allow visitors to comment on posts. If you're using a content management system (CMS) you may already have a system which enables article comments.
3 }0 K z* ?9 S5 l- aBut what about all the other ordinary sites?
5 J! F* K' |, Y6 H# \8 @Do you want to go through the hassle of switching all your sites over to a blog or a CMS system? Probably not." X3 b$ k2 H; [3 F+ T: T0 l5 n
With Robert's script, you get the benefits of user-generated content without the hassle of a complex site conversion.
9 v; D' H9 U6 l) k! L' X; n& VSeveral years ago, my friend Jim Reardon suggested I ought to introduce some way for readers to comment on my newsletters. At the time, I put his idea in the too-hard basket." b" _" g3 V/ ~4 l3 V
Now, six or seven years later, we've finally done it. We recently introduced a comments facility on AssociatePrograms.com and I love it.
$ l: A. j0 N/ X; M! mIt's fun writing a newsletter and then an hour or so later checking to see what readers think of what I've written.1 p5 h2 d: j2 _# T" ]% Z6 o8 j
On AssociatePrograms.com, I've chosen to moderate the comments. I've found that on average about one in every 20 or 30 comments is spammy junk not worth publishing.- Q2 ]5 E: ^( I. g: o' s$ z
Robert's script works in a similar way. It also has a few features which make it better than our comments tool, giving the site owner more choices. (Robert's tool wasn't on the market when we created our new system.). ~% Y3 e4 T' K* O
My experience with article comments is new and fairly limited, but already I'm a convert. : u: D1 f E" h' B0 C o, p
Here are two recent examples on our site.
' Z0 H; x" G, e0 q- d* wWe published an article on affiliate datefeeds:
( r. _# ~5 A! VAn insider's tips on affiliate datafeed sites
. Y5 S& @- b; Qhttp://www.associateprograms.com/articles/434/1/Affiliate-datafeed-sites
4 S6 u6 n0 N: }Readers commented on the article, providing links to a couple of useful resources - DataFeedFile.com and FeedShare.com - thus making the article more useful. (With Robert's script, you can choose whether to allow HTML, which would make links active. I've chosen not to because I don't want to encourage spammers hoping for a free link.) ) g! G9 q# d5 y+ e+ o
Another example is a newsletter I wrote the other day about how to be your own BS detector. My wife, Joanna, worried that readers would be offended, urged me to remove the term "BS". I went ahead - http://www.associateprograms.com/articles/493/1/Seven-ways-to-be-your-own-BS-detector
; ^5 v3 C" T+ J2 U6 w% kThat newsletter has received 50 thoughtful comments, making the page much more interesting for readers. I'm very grateful to everyone who took the time to add a comment. I really appreciate the feedback.' D. l3 u& Q& A; l1 ^
If my next newsletter receives zero comments, I'll know I need to brush up on my writing skills.
% s) Q) h" b9 k1 J# G2 HThe thing I like most about Robert's new tool is that it encourages the creation of genuinely UNIQUE, relevant content, written specially about your website.
$ Y; j* H0 I( E+ G8 a% _As the Internet becomes more and more flooded with duplicate junk, it's nice to see someone who's doing something positive.
( \+ ^5 E- t: _( R& V) s; o/ M# cIf you're planning a serious business future in which the search engines treat you well, you HAVE to think about genuinely unique content. k2 X2 Q2 R2 w% q4 g
Robert's script helps you create unique content.. q+ d9 N$ I9 ?$ P) u8 K
It's easy to install. / F! {) \) j5 Q
The script should work on any web host that supports SSI (server side includes) and/or PHP. "Most do these days, but it wouldn't hurt to double check," Robert says.
' o) J6 Z" [+ M/ mHe provides full instructions and support on how to get it up and running.
5 V5 u% I) @9 `# `8 IRobert's a good guy and a friend. You can trust him to look after you.6 H% ^; O3 C& o& _/ A
The script is very modestly priced - excellent value - and you're allowed to use it on as many sites as you like. `( b9 T! j2 t0 X9 ~
I recommend you grab it now before Robert raises the price.0 y3 k# K" [( ]5 c
http://www.AssociatePrograms.com/instant-comments3 D# q6 D. l3 v
" Q' i5 @+ Y3 a" l__________________________________________SPONSOR__________6 h& s) M' ?: c E
Motivated Marketing System is designed for anyone who intends
# d2 y( X0 S: A: w H0 yto make money with their own online product or membership6 Y5 g# w/ u# V F$ a" S+ {; V
website. It includes site-building and management software
( T% d) A" E$ J5 }program, create /One Time Offers/ (OTO's) and complete user
$ \6 T) D. f8 [guide. It's called the Motivated Marketing System because it) B( V- j* d6 ~4 e& P) H" _5 o; J. ?
*motivates* Check out the FREE version., K+ H8 S: w# O
http://www.motivated-marketing-lite.com" M p2 d/ }' z6 W
___________________________________________________________
9 ~/ Z# @3 y. D1 t; O) h% ^* D' U: N6 \& K& F( M
==========================
0 Y3 f1 M+ Q! [' |1 e; ~# S7 g D2. Do you want to comment?
: z: ?8 f! V- f7 _7 r4 \==========================' h" V2 s; S' z8 K
We have article comments software on AssociatePrograms.com, so you can have your say on any article.
. X) h7 i" h2 x& XYou can comment on this newsletter right now, at the bottom of this newsletter.
( \$ X' v8 T+ A! ^8 zI love receiving feedback on articles. Good or bad, it's all helpful.
% S9 A; N' O7 o( x# x9 i% ^) L" m' o( J7 ]+ p! D7 Y
============================================! l% W0 k; I. y# m4 X, I9 K K
3. Video affiliate system should boost sales
! Q% K: m3 B6 W+ Y9 |/ ]============================================" I$ H( t+ c0 w. y( b( E5 T
Affiliate merchants, I reckon you'll see the huge potential in this...4 `: E8 @0 E& v* N3 k {+ X
You can now invite your affiliates to place your videos on their websites - with their affiliate links embedded in them.% E/ X8 H% H! _* G. m1 W' q
Joe Chapuis, who's been marketing full-time online since 1996, has created a video affiliate system.* C' k7 n( L5 }
It enables affiliate merchants to combine web video with any affiliate program.
[# N& U% w3 s0 |" r: \Here's how Joe explains it - a quick overview:% t5 D; D9 ^1 H" ~8 L/ l0 j
1. You sell widgets., }: b |1 u. h2 A, f
2. You have an affiliate program.; l1 B9 H- p' l @+ P! P
3. You create one or more web videos to promote your widgets.8 k' H( J$ }- I+ z
4. Using the Video Affiliate System, you can invite your affiliates to add your videos to their sites.
* \( S# r- J8 F3 b5. You provide your affiliates with simple instructions for adding to their sites a video player which is embedded with their affiliate links.; N4 O! A; y$ ^ R& V7 Q
6. Clicking on one of the hotspot links built into the player sends traffic to you, the merchant, via an affiliate link.
0 Q8 S: A& }3 ]" F0 I, c7. All transactions are tracked by your affiliate program as usual.* [ U* m/ d5 q1 R5 C6 n) _) _# x) p
"When your affiliates add your videos to their sites, your web video players are transformed into eye-catching, attention-grabbing affiliate links that will drive tons of targetted to traffic to your site," Joe says.5 m1 y4 }6 h" ^3 c8 {% Y
You and your affiliates need do only three simple things to make it happen.1 q& {* u$ ? _. w
The video affiliate system is one of the video tools available in a new membership site Joe has launched. The membership site is for anyone who wants to put video on their site. You can try it risk-free for 14 days.
. }4 o8 E3 f5 q$ z( Z% {This has exciting possibilities.
9 V4 H) s1 Z+ g5 Q% \Find out more here...# a$ _* i- i# B+ C" u
http://www.AssociatePrograms.com/video-system
8 f. q7 |. S/ d# K% v1 T0 q6 Z& n0 T1 Y8 d6 q
===============================2 C3 M* l( G2 g' K; T3 K3 B! L
4. Thought for today: How high?
) E$ J' K' v9 R4 K+ I===============================
! @8 G) W9 l# j. @! |"Nurture your mind with great thoughts, for you will never go any higher than you think." - Benjamin Disraeli |
|