本文摘自How To Start An Internet Business一書,對建站過程提出了自己的建議,新手可以看看
) ~. ~8 x Q4 K7 K# G Attention:8 N) s& g3 K2 Z8 c' a# \$ M8 k; |
This is by no means a complete list, nor is it mandatory to go through every step. This is
}' q- |; x+ V8 | R0 Fsimply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
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Select and purchase the most appropriate domain / b% a6 Z! K; \9 |( M
name(s). 4 {, |" D$ e: L& ?" }% w4 u; O
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Select and purchase the most appropriate website hosting . [! O4 [, C3 ^+ R- P. j$ A% V
package for your site. 5 e$ s2 T9 I, b( A, e9 ~
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3.
, V* @( {8 {) L! ~3 zBuild the website(s). + ^, @7 |9 V5 q/ }
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Develop a clear differentiation strategy (pick a niche)
2 ?, \" {" N1 Y/ c: H6 Gthat positions you in the marketplace as unique and an
2 |- p; ]: M% _/ u4 I& v5 eexpert in your field.
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Write benefits-laden, customer-focused, sales copy to 9 P* N" J% l6 {) V2 N5 ^
match the strategy in step four. & b3 @5 [, u2 {
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Implement a payment processing system to accept online ; x& V# U, R# ?0 I% z
and offline purchases if required. 4 d1 J( o6 w8 ]
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" N% G$ e5 H+ [: L2 @# n5 W9 g7 fCreate 「free」 content to offer your target audience that - [4 P& [( ~" t3 X* X+ \
soft-sells your expertise, establishes your credibility and
1 L+ \' n0 d3 _. U1 nbuilds your contact list. 3 @+ f" r+ s& N" b9 K
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Set up autoresponder series to distribute your free
2 N4 a7 m( M- N) Scontent and capture email addresses to build a list of $ b. l! @' H! B4 N3 T0 k% q- r
prospects.
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$ e% e! J% b a1 Z7 W, _Implement Pay-Per-Click search engine advertising
3 F( @1 _3 `9 J: Ocampaign(s) to bring in traffic. ; m7 J4 S! K: F3 j2 h) Y
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Optimize your web pages for search engines so in a few
- U+ z2 ]6 q. ]$ o( x1 ?2 Nmonths your site starts to enjoy free traffic from Google, & w- i6 D6 a3 E! T. @: G* ?0 G
Yahoo! and MSN Search. 4 x9 |# _2 ^# @7 Q6 L' _0 {) b+ t
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3 A2 ]" I7 ` m) U5 r# c- wProactively work on search engine optimization including 3 G+ ?/ s4 u+ n$ x+ P9 L8 v" ]
building backlinks, adding new content and networking
( z5 y5 l: H0 Honline.
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5 Z3 D$ T: @& b8 DTweak all the above so that conversions (new customers)
8 b' Q; j9 j# Jincrease and consequently profits increase. ; I3 z# a6 H* G! ?. y. D4 ]9 b. o
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