本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看$ R" ^* q) m: n2 ~8 z; e5 Q
Attention:
* N9 R: \! s# s2 I, W8 X: g* m This is by no means a complete list, nor is it mandatory to go through every step. This is : F1 }3 Q( W/ ^8 l0 h1 N) `% K
simply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
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Select and purchase the most appropriate domain 2 J$ h' Y% X9 S# x% N) N: l- v
name(s).
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Select and purchase the most appropriate website hosting
% K% ~; ?' h$ f- z, S- Spackage for your site.
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. ^- d U Y% }3 qBuild the website(s). z, W7 y8 `' Y
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4.
; }: e4 A; S! y. fDevelop a clear differentiation strategy (pick a niche)
6 r0 ~$ P8 t) gthat positions you in the marketplace as unique and an
. i j1 Y3 o2 Sexpert in your field. 8 A6 o1 V2 H1 h2 w. c' O
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Write benefits-laden, customer-focused, sales copy to + k& o: W, s, ^
match the strategy in step four.
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% K- v" M9 \: y3 e7 ~8 g" TImplement a payment processing system to accept online % Z! q! E" A4 ~7 z9 L$ u4 S
and offline purchases if required.
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/ c1 _. H! x# uCreate 「free」 content to offer your target audience that " ^1 N( v1 o( f
soft-sells your expertise, establishes your credibility and
" W' _" U( R$ b% Mbuilds your contact list.
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Set up autoresponder series to distribute your free
& u1 w5 S' p( ^) rcontent and capture email addresses to build a list of " C' z6 ]4 a: ?! M
prospects. ; Y) B9 F: X4 P4 c6 e+ M6 `
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Implement Pay-Per-Click search engine advertising & E1 Z! T4 g: Z5 n$ E& @& i& t0 M
campaign(s) to bring in traffic. 6 x7 K. B# k. F( h
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1 n, i0 I+ k8 A f/ u/ s4 m8 ]Optimize your web pages for search engines so in a few
8 q( n- V! ?/ n6 Z; g3 n# g+ Wmonths your site starts to enjoy free traffic from Google, 5 e+ V& f) {4 H" U2 a
Yahoo! and MSN Search. ; F* O1 S. j4 O. ?* t
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Proactively work on search engine optimization including " [5 p2 x0 @. h6 X& p" r4 o2 V
building backlinks, adding new content and networking 6 M4 L, }% C* U% g8 N2 B/ l
online.
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; \! j' }6 J. ATweak all the above so that conversions (new customers) 2 \; L0 G# g. u
increase and consequently profits increase.
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發表於 2013-7-14 09:03:10
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