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複製代碼 目錄如下:; O9 }9 l/ l F4 K: B
PART I Building an eBay Business4 ^/ C. Y) n' o: ` J' \/ m4 \
1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
0 I9 ~3 A$ U& j2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 q5 N) ~; F& H/ C- i8 J0 f
3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 X5 d. R& M: d* u% R' Y0 ?5 N
4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39) V% m0 y: V1 K+ Y) o# m+ w
5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
' _6 H) F! l/ T- R, P$ ]6 o- P6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71) n' O5 _* \4 u; c
7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 799 y" I7 Y3 E- _. d
8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93# X4 H2 q/ y, d, _
9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
# q. t; w5 W+ B+ b( f& {10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119) j. _ g# v% b; H
11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127, ]4 G* f0 \5 O+ U7 J3 N
PART II Building Your Yahoo! Store
/ ?, D9 k+ Z) d0 E12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139, h. h* G& d1 i: B
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153+ @6 A' G( z$ g9 u; w b/ Z
14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
. p2 u/ O6 r& L# b$ @6 C, K, v$ d7 _ G15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189* C* ^ Y# y$ G
16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
' [0 S' s$ e7 p# Y17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217/ x7 T& ~0 \) B5 n' @
18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231
+ x# C9 c8 y! I2 R' ]19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243
( b+ R$ T' X! G3 @" b20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261# Y4 f) Z$ ]& ~* N5 D
21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273% w3 f: `8 }9 ]4 ?
x How to Make Money Online with eBay, Yahoo!, and Google$ |9 c! ^& b+ w% A, T
PART III Using Google Pay Per Click and More to Grow Traffic i0 |3 B9 M x; f" m! g8 x- n
22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 2896 D) N; n3 g5 K. F
23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
# s" @0 S* s, L24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319
* @5 v3 w, A: O& o" e3 A ~# ?25 Selling Through Shopping Directories: Froogle, Yahoo!; c0 B4 y, \, M0 K1 K8 o' s
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
8 S" B; U& q$ v6 r) B: U' A26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 3395 s* V9 D8 Z' \0 Y9 S) g, a
27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355
7 Q: ?7 ?2 C4 I: R4 K7 A- U28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365
d1 P! \, }3 o- C29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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