|  SEO |  SEO 2.0  |
 Link building, manually adding them, submitting static websites to directories, link exchange, paying for links* m# r* O' v. i3 j2 k+ x
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鏈接建設，大多是手工添加，如提交目錄，友情鏈接，付費鏈接, s5 `, T* X" L% Y+ [* Q
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|  Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing+ u9 Y" \7 |/ ~: }, [! C" m4 @
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獲得鏈接的方式主要通過寫博客，分享優質內容，鏈接誘餌，社會化等
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 On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords! w9 o5 l' ^. y- T
\& C: i3 E3 r, hSEO優化的對象是搜索引擎蜘蛛，目標頁面的標題是針對關鍵詞優化的5 I$ [8 U" H& d
7 K/ o8 ?+ p* [6 S' u |  On site optimization for users. Example: Kick ass post titles
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不太「在意」標題的寫法，標題是為了讀者，而不是搜索引擎，關鍵詞丟在一邊
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 Competition: You compete with others to be on the first page/in the Google top 10 for keywords
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$ B+ e! o; H1 C! i) N9 ^& Z7 D2 K$ @你的競爭對手大多是那些在Google關鍵詞排名前十位的網站% g$ b& j( H/ t+ e' _
5 Q1 `! M$ D5 S | Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
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5 G B6 x# R& P9 Q T5 |與那些訂閱你博客的讀者進行合作，為他們投票，鏈向他們
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 Barter: You give me link and only then I will give you one, g) {) y' O1 a+ U# p( B& n
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交換，鏈接一對一地交換
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; u" d* _$ W: g |  Giving: I link you regardless whether you link back, but in most cases you will, more than once
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# I, T# e! _; ?6 M主動給於，通常不止一次，不會在意反向鏈接
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 Hiding: We』re not doing SEO, we can』t show our client list publicly, impersonal SEO company
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4 G( ~- L# U2 P) ~- ]* X) y掩飾，不會公開客戶列表，個人SEO b- f& F n0 W# o
1 O y* M$ p: r' e0 \ |  Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team
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全開放，團隊合作，願意分享
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|  keywords 關鍵詞 |  tags 標籤 |
|  Optimization for links 鏈接制勝 |   Optimization for traffic 不太看重鏈接，流量制勝 |
|  clicks, pageviews, visits 流量統計的IP及PV |  conversions, ROI, branding 轉化率及品牌度 |
|  DMOZ 開放目錄 |  del.icio.us 主流社會化書籤 |
 Main traffic sources: Google, Yahoo, MSN
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/ z4 _0 W6 J; T主要依賴Google，Yahoo，MSN三大搜索引擎的流量
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4 ~ c5 z6 |! M |  Main traffic sources: StumbleUpon, Niche social news sites, Blogs 更多地來自一些社會化新聞網站，博客 |
|  one way communication 交流的方式單一 |  dialog, conversation 對話交流 |
|  top down 自上而下 |  bottom up 自下而上 |
|  undemocratic 非民主, who pays most is on top |  democratic 民主, who responds to popular demand is on top |
|  50% automated |  10% automated |
|  technocratic 技術層面 |   emotional 情感化層面 |
發表於 2008-10-29 22:36:56
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