Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
try a few things, make some improvements, and
eventually get to an ad you can't seem to
' D8 T% S* N) Vimprove anymore, no matter what you do.
But it's still possible to achieve the breakthrough
' s+ r# s( O! z0 oyou desire. Today, some tips on how to achieve that.
- When you do any kind of split testing, you
4 Q3 X3 a4 D7 E9 o/ A! |$ W: c, K4 Bshould start out by testing radically different
1 a( |$ u1 J  Fthings, then refine the winners.
So at first you test black vs. white, question
vs. statement, bold claim vs. blind curiosity,
  q/ |0 [) q& i+ l9 pnegative vs. positive, pain vs. pleasure.
2 C- W; `  w) x- Only after you've tested the wildly different
4 ~/ }3 F  z" r6 L9 O$ soptions do you then focus on refining words,
testing capitalization etc etc.
- One of the most useful things for me is to apply
3 Z' Y3 p7 g' ?6 Uvarious "filters" to my ads.  Each filter forces you
# d1 r7 C' F4 f8 X  o+ `# bto write the ad a different way than you normally would.
0 d- O* [2 g% W, I- I# K: zHere are some of my favorite filters:
1.  Nearly every kind of punctuation mark on your
% j/ I+ Q3 C2 t+ fkeyboard:
3 V* K% h2 F9 G8 x! # - $ , % & ' ' " " / ~ : ; ( )
Every single one of these - or combinations of
them - are not only useful but can attract more attention
) o6 ]/ @/ t. Uas well.  If you decide you're going to use dashes
, Z4 C  h4 P! w' Q$ ^, V1 Q3 Xor quotes in your ad, it's probably going to cause
you to write a different ad than you would have.
2 _( s; i5 ~2 e* d0 ZHere's an example of an ad written around dashes:
Popular Ethernet Terms
Complex Words - Simple Definitions
3 Page Guide - Free PDF Download
( D3 i9 F; K2 I7 K3 ywww.BB-Elec.com
5 J* I' [2 O3 H& h" _# p2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
9 J& {7 W( p3 E3 ^, Plike Haiku.  Haiku is when the first line has 5
; Y9 Z. F6 x9 u! o$ u- P" Ssyllables, the 2nd line has 7 syllables and the 3rd
line has 5.  He got a huge increase in Click Thru
5 R) c1 ^5 E+ w) w: x7 W4 k3 _Rate.
Here's a Haiku ad:
Anger Management
" O, ]$ o" b9 K. S8 FSmash! Punchbowl is in Pieces
0 F8 Y7 \( J  W# m" @, bLearn Some Self-Control
2 F6 Z4 Z+ q' L* ~www.SpringfieldCounseling.com
Well, he didn't get his boost because Haiku causes
" [, Q7 X* }( c, w4 J1 J7 Y" |people to click or buy.  It's because being forced to
write a 5 syllable headline made him create a headline
he wouldn't have thought of otherwise.
/ G' R- L/ _7 u. c$ @3.  Write ads that appeal to each of the five senses:
Taste, Touch, Smell, Sound or Vision.  This one
evokes touch:
+ O9 A/ a1 F8 @, E# |. |* FThe Wildest Massage
7 o1 l4 Y& @0 y& u, y7 O* F, zThe Sensation of Shivers & Tingles
# a$ N5 `5 G/ t/ g" e( S& B& O6 WThrough Your Skin & Down Your Spine
6 r7 @  Z2 Y3 G5 @- \+ pwww.SkilledMassage.com
4.  Reference famous people - you obviously have to
do it legally and appropriately, but can be very powerful:
0 u' G) X- w! L" n6 Y7 vWrinkle Removal Miracle
Skin Transforms in 60 seconds!
(Used by Oprah, Beyonce & Britney)
" y2 _5 U+ k* B0 N& lwww.dremu.com
! @( `1 z$ K' `! P% ~Note the use of parentheses in this ad, too.
( Q0 _) m, g) k4 _% [5.  Use Metaphors: Vivid word pictures, like this:
9 Z; h" }7 W7 C* N* j7 E' QWill Your Wedding Be
A Carnival of Utter Confusion,
' y% |2 L+ R* c  I6 U# Y" w7 |8 {Or the Happiest day of your life?
TheWeddingOintment.com
6.  Some other things you can try: Trial offers,
, a) ?6 q7 X3 t. xguarantees, no obligation, sign up for
9 s* \5 n! g# ^something free, pre-qualify with price.
1 P8 t/ g! T1 U7.  Results within a certain amount of time;
  D1 L2 |, L# Vdeadlines, i.e. "Deadline is midnight Thursday 5/17"
(deadline dates are *rarely* seen in Google ads
but can be highly effective); External certification
or credentials, discrediting knock-offs; results in
X easy steps.
! [8 u+ i; ]/ wתԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。