Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
try a few things, make some improvements, and
eventually get to an ad you can't seem to
" ^% @$ i% Y" M6 ]; N9 Yimprove anymore, no matter what you do.
/ J! P8 x6 w$ T( \) R1 LBut it's still possible to achieve the breakthrough
  y+ J( P4 t8 a5 h, ^0 eyou desire. Today, some tips on how to achieve that.
2 o9 O# j* z/ v( ~9 o& @8 x+ ?4 f: j- When you do any kind of split testing, you
1 K. F( H3 ?1 O  u0 B9 r: ~# G- n3 }should start out by testing radically different
9 A8 d# V0 N1 V. O) Q/ Athings, then refine the winners.
' @# I; N) \  C" A. a" N8 KSo at first you test black vs. white, question
$ I6 V- x! F, G( p1 n+ \7 ^vs. statement, bold claim vs. blind curiosity,
$ ?& W5 S: q  V7 o2 _8 J- ]negative vs. positive, pain vs. pleasure.
  b& K, ^' v" {% {. X& u# i- Only after you've tested the wildly different
/ q; X( w! Y. E& X, ~% Foptions do you then focus on refining words,
3 x8 b4 s6 R: o2 g: L& stesting capitalization etc etc.
/ z& n6 K9 {7 y/ @; z& z, {- One of the most useful things for me is to apply
various "filters" to my ads.  Each filter forces you
; c. _- Q, D3 h1 f: rto write the ad a different way than you normally would.
( A$ P) P: I) F' i, sHere are some of my favorite filters:
& _* \4 b" U3 y' M7 ~/ d) J3 B, v1.  Nearly every kind of punctuation mark on your
keyboard:
! # - $ , % & ' ' " " / ~ : ; ( )
& H* D0 a5 y& q! _4 q. jEvery single one of these - or combinations of
& n. K! _7 D- r: k% ?5 l6 Gthem - are not only useful but can attract more attention
as well.  If you decide you're going to use dashes
or quotes in your ad, it's probably going to cause
you to write a different ad than you would have.
Here's an example of an ad written around dashes:
" z3 G7 W, [1 S3 z2 m2 [3 j! e! zPopular Ethernet Terms
6 B" q' X' F, f  R; q- Q' O4 ^- O! }* MComplex Words - Simple Definitions
# M: ], u. y0 f; T3 Page Guide - Free PDF Download
www.BB-Elec.com
, x) u* s" y$ k" B3 H2 t! A% b4 q2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
syllables, the 2nd line has 7 syllables and the 3rd
7 u( ?( l0 B. bline has 5.  He got a huge increase in Click Thru
7 l( h( Y+ m$ cRate.
7 G% h( {, _9 `) y7 P* L6 {Here's a Haiku ad:
Anger Management
Smash! Punchbowl is in Pieces
Learn Some Self-Control
( }! j8 [5 q4 |  Ewww.SpringfieldCounseling.com
Well, he didn't get his boost because Haiku causes
people to click or buy.  It's because being forced to
  Y) o3 _1 D. U: T/ owrite a 5 syllable headline made him create a headline
% N% W/ {4 n% J8 [7 ~! `( D- Yhe wouldn't have thought of otherwise.
3.  Write ads that appeal to each of the five senses:
Taste, Touch, Smell, Sound or Vision.  This one
. {* B% E& o4 {% H( F' C  a  d( Pevokes touch:
" o  G" o1 T9 U3 `; |# fThe Wildest Massage
9 E, P$ \  {! b: VThe Sensation of Shivers & Tingles
Through Your Skin & Down Your Spine
www.SkilledMassage.com
1 P: Z% B% ^- N+ L+ C# @, x1 A4.  Reference famous people - you obviously have to
9 Z! D" k0 M0 O( q- O3 Sdo it legally and appropriately, but can be very powerful:
' f5 K6 P- U3 t4 Z! a' _+ p* jWrinkle Removal Miracle
Skin Transforms in 60 seconds!
(Used by Oprah, Beyonce & Britney)
www.dremu.com
Note the use of parentheses in this ad, too.
5.  Use Metaphors: Vivid word pictures, like this:
Will Your Wedding Be
9 g) ~9 ], o& o. ZA Carnival of Utter Confusion,
Or the Happiest day of your life?
TheWeddingOintment.com
4 u' |/ G) I3 |0 w7 I7 e! k$ E6.  Some other things you can try: Trial offers,
guarantees, no obligation, sign up for
% G4 f) S% O, m. Fsomething free, pre-qualify with price.
7.  Results within a certain amount of time;
deadlines, i.e. "Deadline is midnight Thursday 5/17"
(deadline dates are *rarely* seen in Google ads
but can be highly effective); External certification
5 [* R; R( T" ]1 B7 X7 y: ~* R9 dor credentials, discrediting knock-offs; results in
  [- B6 J' O' D6 }- KX easy steps.
0 F0 S4 ~. H# yתԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。