How to encourage your visitors to interact with your site& m% k6 b3 o3 v
Associate Programs Newsletter #302
& p6 Z, \3 K# o$ ~+ @3 Z9 IDo you want your website to encourage user-generated content? Do you want a great new way to help you connect with your site's visitors?
/ F% D R* q* ?2 Q+ t, N8 u& j' K ' i% f0 E4 S- A! ? F
Remember, you need to connect with your visitors before you can sell.# x. @* c3 p2 y, l3 k) c( F
$ G# b0 W" I+ |) t1 N( h% \This is what they call a no-brainer.
' V& G; ~$ a) u* j+ S* gCONTENTS:
' L: `7 p# w5 Y7 c \1. User-generated ray of sunshine/ `1 r; i/ z: q$ p+ m2 [: k B
2. Do you want to comment?
/ U2 M- d. M# ]" s! M+ d3. Video affiliate system should boost sales1 F4 m& b5 l9 C; h; Q4 M9 ?
4. Thought for today: How high?
0 w( J! |5 K- _( |3 y2 e
: C/ t3 T9 }: M, k=================================! m' M9 W3 ]4 q, q; f7 B
1. User-generated ray of sunshine3 X: V, p" B7 |% t
=================================4 L) H. G2 i% \: S
Here's a little ray of sunshine - a really easy way to encourage your website visitors to add unique, topical content to your site.
; ?0 z. ~, O: eMore good content equals more traffic. More traffic equals more dollars.( L5 [4 j- H: j. E: _( q4 I
It's not a forum. It's not a blog.
9 c+ |+ w& ?. q8 l3 m* R7 gIt's a simple way of allowing people to comment on the articles or newsletters you publish on your site. w! ~' N! `0 Q* k# [
I love it.
8 |1 S2 j- C7 }1 Z; N8 Z8 z% ~Robert Blackstone's new script makes it easy for you to publish a form inviting comments at the bottom of every article.
) d2 x, F4 A+ A" c/ s7 BIt's a bit like the comments form you've probably seen on Matt Cutts' blog and other blogs.2 i5 w& v2 }7 X8 Q, M
I'm sure you can see how useful this is.* a! n. i3 F! V, O" @' e; z
Robert uses this equation to explain the value of article comments:
2 l, I2 |! c6 qMore Content = More Repeat & SE Traffic = More $$
0 [0 u% p, i9 M. ?- B1 c# xHowever, there's a whole lot more to it...8 ]4 a4 o `1 y2 w
& [$ `$ [( H6 e) H# a% W * Article comments enable you to receive quick feedback from your readers, so you can easily see which of your articles strike a chord and which ones are flops. If one particular article is a raving success, you can publish more articles on that topic.
/ c0 Y6 }4 }9 R: {+ O
$ k+ r' r4 O: F* W- s * Your readers will interact with you more. They'll realise you appreciate their views. This is SO important. To sell or PREsell, you MUST make a connection with your readers. Encouraging them to have their say helps build a strong connection.( W: U, ?7 V; Y5 \# n' e
; A1 g# R( U( J, o" n: ` * Publishing feedback makes your site more interesting. It's not just YOUR opinion any more. You're creating a dynamic, "live" site. Because your site is more interesting, readers are likely to stay on the site longer. Search engines like sites on which readers stay more than a few seconds.
! Y; l% O. y5 i* h0 @ * Search engines also love sites which are updated frequently. Your readers can help you "update" pages all over your site.
: N2 Q% k0 O1 s 3 o' U4 y: x/ Y
* Are you using PLR articles? Perhaps you haven't done quite enough rewriting to make them truly unique. If a few friends add comments to your PLR articles, this will help make your pages unique - another good thing from an SEO point of view.
5 u0 l `' Q+ V. p! O5 e% q & Z' j2 w: i! F# q
* Many people enjoy helping other people - and some love showing off their knowledge. Allowing article comments satisfies both groups while improving your site.7 Z+ P- _4 \9 c$ k
3 \. ~1 c$ G( t* x+ l/ D
) @! B0 U4 \$ j% O" v m9 H# t, D# a8 |Most blogs allow visitors to comment on posts. If you're using a content management system (CMS) you may already have a system which enables article comments.
0 M) g, u, c6 U% N, K$ R9 g8 C) eBut what about all the other ordinary sites?
/ m1 A% U) _% [( \4 a9 MDo you want to go through the hassle of switching all your sites over to a blog or a CMS system? Probably not./ A6 w$ k9 l& n+ x; c4 s
With Robert's script, you get the benefits of user-generated content without the hassle of a complex site conversion.
2 _1 V* [! B6 d/ R) g% @- q, YSeveral years ago, my friend Jim Reardon suggested I ought to introduce some way for readers to comment on my newsletters. At the time, I put his idea in the too-hard basket.% Z# w* I C/ [- S* m% D
Now, six or seven years later, we've finally done it. We recently introduced a comments facility on AssociatePrograms.com and I love it.
2 g7 u0 o# E/ ^* k: kIt's fun writing a newsletter and then an hour or so later checking to see what readers think of what I've written.
" Q. ^) Y) l2 p7 m3 d, }On AssociatePrograms.com, I've chosen to moderate the comments. I've found that on average about one in every 20 or 30 comments is spammy junk not worth publishing.
. Q z. r0 ]/ E7 W( C$ O2 rRobert's script works in a similar way. It also has a few features which make it better than our comments tool, giving the site owner more choices. (Robert's tool wasn't on the market when we created our new system.)
; k5 v2 V3 N; m) ^: q0 MMy experience with article comments is new and fairly limited, but already I'm a convert. 0 g) N5 H9 o2 O; T! ~
Here are two recent examples on our site.
6 D* {7 `" R/ x- g# I; VWe published an article on affiliate datefeeds:
5 p% u1 p) U0 w! U3 u" @An insider's tips on affiliate datafeed sites( R7 A& ]$ ]$ ?6 B% F: p
http://www.associateprograms.com/articles/434/1/Affiliate-datafeed-sites$ E! A' Q' c* a) y0 h# d
Readers commented on the article, providing links to a couple of useful resources - DataFeedFile.com and FeedShare.com - thus making the article more useful. (With Robert's script, you can choose whether to allow HTML, which would make links active. I've chosen not to because I don't want to encourage spammers hoping for a free link.)
% y0 L. ~6 _8 L" i# z+ T, ZAnother example is a newsletter I wrote the other day about how to be your own BS detector. My wife, Joanna, worried that readers would be offended, urged me to remove the term "BS". I went ahead - http://www.associateprograms.com/articles/493/1/Seven-ways-to-be-your-own-BS-detector
2 m- b! B. [# e$ B+ IThat newsletter has received 50 thoughtful comments, making the page much more interesting for readers. I'm very grateful to everyone who took the time to add a comment. I really appreciate the feedback.
, Y2 i$ M; u- J5 s! mIf my next newsletter receives zero comments, I'll know I need to brush up on my writing skills.0 d' P" U$ X/ u: i
The thing I like most about Robert's new tool is that it encourages the creation of genuinely UNIQUE, relevant content, written specially about your website. * D* k5 Q1 Q& Y: R
As the Internet becomes more and more flooded with duplicate junk, it's nice to see someone who's doing something positive.
' n: y O5 ]) N! o7 x, \! C. a2 cIf you're planning a serious business future in which the search engines treat you well, you HAVE to think about genuinely unique content.5 l, j" d1 s8 u, ]
Robert's script helps you create unique content.
8 m; n$ E/ X3 C) D- wIt's easy to install.
9 s' K' }2 o+ v! |' |& D! C; n: RThe script should work on any web host that supports SSI (server side includes) and/or PHP. "Most do these days, but it wouldn't hurt to double check," Robert says.1 O/ q, B- [: g0 _% ~& j, k9 h
He provides full instructions and support on how to get it up and running. / N# `$ O$ j1 u( v) V. [" q
Robert's a good guy and a friend. You can trust him to look after you.
9 ~2 e! H8 J) D9 TThe script is very modestly priced - excellent value - and you're allowed to use it on as many sites as you like.9 R" V0 i' u \1 i4 F; S* Y
I recommend you grab it now before Robert raises the price.
1 D* Q" n; e) L- A1 l. shttp://www.AssociatePrograms.com/instant-comments
! p+ W' \. p$ n
5 }! N* `5 f+ v__________________________________________SPONSOR__________6 J; x$ P6 m) H* j( V: e
Motivated Marketing System is designed for anyone who intends2 p& ]; Q2 A' g* @6 A
to make money with their own online product or membership2 v, ? [0 ^0 b4 ]
website. It includes site-building and management software
, h) J5 Q4 ^- n% @' }$ D( B! I1 aprogram, create /One Time Offers/ (OTO's) and complete user, w$ D% k% u$ ]( H0 q. r; h2 Z
guide. It's called the Motivated Marketing System because it
e% t E9 c5 L; e3 m9 S*motivates* Check out the FREE version.) n% @' F/ m8 D# t# {, p/ t% [; y
http://www.motivated-marketing-lite.com3 e3 s% o9 f1 d! C7 Q5 ]
___________________________________________________________
" W3 _$ c$ ^3 l: l3 L& a5 ^ ^; Q u: {; Q' }0 {0 V4 d
==========================4 {7 E p3 L7 T5 ?% g7 M- `; V
2. Do you want to comment?
, z0 q, C5 b2 Z& z' W! B========================== i b i$ W4 L i
We have article comments software on AssociatePrograms.com, so you can have your say on any article.
. e* E7 Z% B3 r/ V QYou can comment on this newsletter right now, at the bottom of this newsletter.! U9 Q" i! J/ s1 i
I love receiving feedback on articles. Good or bad, it's all helpful.
z; C3 O# q# ^. |- X3 D- I' g. S8 ]; t, ?$ O& `* g [
============================================0 |; J) X! F- l) M
3. Video affiliate system should boost sales, ^4 C8 J: O5 z1 N; l" g- m% N
============================================
|6 p2 y" G( Y" x6 r% T$ c- ]Affiliate merchants, I reckon you'll see the huge potential in this...! A% G) o* u9 y1 v% C, ^0 ^0 b! A. M
You can now invite your affiliates to place your videos on their websites - with their affiliate links embedded in them.
, i! A+ T$ L9 X! wJoe Chapuis, who's been marketing full-time online since 1996, has created a video affiliate system.* z; x }! |9 q! b- Q' Q9 l; f
It enables affiliate merchants to combine web video with any affiliate program.
0 t% S3 Z4 t* ~0 a( MHere's how Joe explains it - a quick overview:
, H3 D: f7 a# \9 A0 [5 g, g1. You sell widgets.
2 l# ~4 n+ ?) Z' K) K2. You have an affiliate program., L9 j5 V* ^; p! y( d/ `$ |1 r
3. You create one or more web videos to promote your widgets.
9 @4 e! P' |3 {! H% M7 ?4. Using the Video Affiliate System, you can invite your affiliates to add your videos to their sites.
- } W5 |' S. M+ b5. You provide your affiliates with simple instructions for adding to their sites a video player which is embedded with their affiliate links.4 H# b$ a; Y6 ~7 y
6. Clicking on one of the hotspot links built into the player sends traffic to you, the merchant, via an affiliate link.% M5 y% ^+ i. Z$ I; a& V5 o
7. All transactions are tracked by your affiliate program as usual.
5 b: Z- g! P8 ]& P3 c. b"When your affiliates add your videos to their sites, your web video players are transformed into eye-catching, attention-grabbing affiliate links that will drive tons of targetted to traffic to your site," Joe says.
/ d3 h5 b( J* j+ @- yYou and your affiliates need do only three simple things to make it happen.
7 J! w) T7 ^! A8 k4 L! {! R2 @The video affiliate system is one of the video tools available in a new membership site Joe has launched. The membership site is for anyone who wants to put video on their site. You can try it risk-free for 14 days., _# d9 n- U; }3 |0 M9 D
This has exciting possibilities.3 S7 `' c3 J P$ ~
Find out more here...
2 x% ?4 O0 n1 M& w0 \8 y8 zhttp://www.AssociatePrograms.com/video-system1 V$ `6 B- L7 X% }6 n
) K5 R% M: }. i R: H===============================4 Z/ |3 \3 t- d) v5 i
4. Thought for today: How high?& |8 O3 z/ A# P$ z- H
===============================
6 j3 x; O$ ~5 ]- \+ |* c"Nurture your mind with great thoughts, for you will never go any higher than you think." - Benjamin Disraeli |
|