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CPM
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) {3 K# t6 ?, S& Y9 fCost per thousand impressions.
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" s! j1 a! s8 E3 y0 W: mInformation
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) \, A" D. Z( S3 FThe CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).8 @; `1 K6 k, ?1 N- A. N( L
% n* ^+ e7 r3 ^3 m7 A) ?( fThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.. I* T( O& g8 g4 G7 }
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1,000,000 / 1,000 = 1,000 units4 T& f0 T( x. B6 X) ]$ c
1,000 units X $10 CPM = $10,000 total price
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The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
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$10 CPM / 1000 impressions = $.01 per impression& Y, i: q* K7 e. X2 I" v$ J# \
- |! ]4 T' | ]# x; e3 E[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
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發表於 2006-9-28 14:10:01
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