Name / True EPC / Payment Type / Business Type / Cookie Life
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Structured Settlement Alliance / $ 4.42 / Lead: $40.00 / Investment / 45 days + l* k6 e# m2 h1 Q, T1 i
Merrick Mattress / $ 2.88 / Sale: 10.00% / Furniture / 45 days ! z" a$ j8 t, ^* j
GetSmart / $ 2.64 / Sale: $10.00 - $45.00 / Loans / 14 days
2 ?- g j' E: \StartLogic / $ 2.61 / Sale: $100.00 / Web Hosting/Servers / 120 days
( C8 Y2 I2 K( j6 G r( SLendingTree / $ 2.51 / Lead: $0.00 - $55.00 Loans / 120 days
' v' j x2 q, _7 V, ?LowerMyBills.com / $ 2.45 / Lead: $8.00 - $32.00 / Loans / 45 days 6 S$ |% n' ^) a- p0 }
TheLoanPage.com / $ 2.32 / Lead: $25.00 / Loans / 120 days
, y5 r) |5 N( S/ M3 WSandals & Beaches Resorts / $ 2.28 / Sale: 4.00% / Hotel / 90 days 9 O$ N7 h- D* q
CitiFinancial / $ 2.26 / Sale: 100.00% / Loans / 30 days
$ J: B8 Q; @9 a3 P+ u% LEsurance Auto Insurance / $ 2.07 / Lead: $5.00 / Personal Insurance / 30 days
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Some commentary:" y, C8 v4 C* j4 `& x% d
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On the whole, the average EPC across all of the categories is .21, which is definitely lower than I?m used to seeing. The gap between average Pay-Per-Lead and Pay-Per-Sale has also widened considerably, with PPS at .23 and PPL at .46, double for Lead over Sale. Take PPL over PPS in a heartbeat.* Z0 ^! D5 o5 p( \% j' h
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The top category in EPC is Investment with $1.02 EPC, followed by Loans at .74 and Financial Services at .72. |
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發表於 2006-7-18 05:11:40
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