Name / True EPC / Payment Type / Business Type / Cookie Life
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3 O+ J7 l) C2 _( `6 A$ P6 ]+ r& F4 KStructured Settlement Alliance / $ 4.42 / Lead: $40.00 / Investment / 45 days 2 H! A8 V4 _) j. Z1 E
Merrick Mattress / $ 2.88 / Sale: 10.00% / Furniture / 45 days ) s# |" b$ i* u
GetSmart / $ 2.64 / Sale: $10.00 - $45.00 / Loans / 14 days
T8 b& z+ Y$ E3 \StartLogic / $ 2.61 / Sale: $100.00 / Web Hosting/Servers / 120 days 4 K3 x9 Y* n2 H3 n/ |4 Z* y2 I
LendingTree / $ 2.51 / Lead: $0.00 - $55.00 Loans / 120 days # \8 R6 o$ Y" z6 J& h, I
LowerMyBills.com / $ 2.45 / Lead: $8.00 - $32.00 / Loans / 45 days
3 l3 s$ f. a# b: F' H/ H: v: q7 _TheLoanPage.com / $ 2.32 / Lead: $25.00 / Loans / 120 days # [( i' b( X; `3 ~* e& ?8 f! D
Sandals & Beaches Resorts / $ 2.28 / Sale: 4.00% / Hotel / 90 days
* s- c) h. U4 y) N: f, FCitiFinancial / $ 2.26 / Sale: 100.00% / Loans / 30 days
/ Y6 s+ G% D% d! M# n. k7 @Esurance Auto Insurance / $ 2.07 / Lead: $5.00 / Personal Insurance / 30 days
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Some commentary:
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2 h- Y! }/ O9 G+ H1 @; lOn the whole, the average EPC across all of the categories is .21, which is definitely lower than I?m used to seeing. The gap between average Pay-Per-Lead and Pay-Per-Sale has also widened considerably, with PPS at .23 and PPL at .46, double for Lead over Sale. Take PPL over PPS in a heartbeat.' z) L/ X! s4 q" ?
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The top category in EPC is Investment with $1.02 EPC, followed by Loans at .74 and Financial Services at .72. |
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發表於 2006-7-18 05:11:40
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