Name / True EPC / Payment Type / Business Type / Cookie Life, z; i2 W8 q/ Z+ ^. ?! a
: Q$ |0 [! }' ^6 [8 D
Structured Settlement Alliance / $ 4.42 / Lead: $40.00 / Investment / 45 days $ R) f8 Y5 g5 d
Merrick Mattress / $ 2.88 / Sale: 10.00% / Furniture / 45 days 5 \1 u9 g, m) m2 U9 f; u0 \9 p' Y
GetSmart / $ 2.64 / Sale: $10.00 - $45.00 / Loans / 14 days 9 [! x: w0 W5 f$ ]6 Y( ?+ N
StartLogic / $ 2.61 / Sale: $100.00 / Web Hosting/Servers / 120 days
) K$ _6 s3 E! [- x2 d, fLendingTree / $ 2.51 / Lead: $0.00 - $55.00 Loans / 120 days
% Q+ }# K! U. g9 oLowerMyBills.com / $ 2.45 / Lead: $8.00 - $32.00 / Loans / 45 days ! x' \( D) X, e& ]7 Z" j
TheLoanPage.com / $ 2.32 / Lead: $25.00 / Loans / 120 days
+ B- `- Q: F$ P# {# c5 }Sandals & Beaches Resorts / $ 2.28 / Sale: 4.00% / Hotel / 90 days
5 p8 j# ~* W5 i5 HCitiFinancial / $ 2.26 / Sale: 100.00% / Loans / 30 days 7 ^7 D+ ?9 T) x, d" i$ |: Y
Esurance Auto Insurance / $ 2.07 / Lead: $5.00 / Personal Insurance / 30 days
& y! Z% j/ h" s' P9 m) a0 [9 }! O, O5 y" U; a/ N4 t, w3 ~. x
Some commentary:, ~7 @3 a4 O1 _+ m {
( p. G& q( x* i" wOn the whole, the average EPC across all of the categories is .21, which is definitely lower than I?m used to seeing. The gap between average Pay-Per-Lead and Pay-Per-Sale has also widened considerably, with PPS at .23 and PPL at .46, double for Lead over Sale. Take PPL over PPS in a heartbeat.
5 u4 e! M6 }# _& F
- t$ A5 j5 V1 jThe top category in EPC is Investment with $1.02 EPC, followed by Loans at .74 and Financial Services at .72. |
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發表於 2006-7-18 05:11:40
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