roror999 發表於 2013-11-11 01:28 
6 Q; t1 ~0 f7 B& U) `1 i/ m- q+ V7 {這文章中提到的OTO,是什麼意思( k' O& c& z' K
5 h; ^$ F6 F9 g: q( P0 ?! v( T0 {我一時沒想明白,謝謝了先
: r* B' z, t2 u n; yOTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you.
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