roror999 發表於 2013-11-11 01:28 
1 N# Z6 g- X& }" k這文章中提到的OTO,是什麼意思
( a& f3 U3 I& O9 S" G1 S' j( k0 ?8 v. |
我一時沒想明白,謝謝了先
5 c& m5 o n. i# E$ f3 \1 HOTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you. 2 C% c. Y/ k1 x4 n7 w9 d5 j3 ~
- H% b: b3 F- h: o: R# X |