roror999 發表於 2013-11-11 01:28 
, y5 R, f) U# E L* b( Q! L這文章中提到的OTO,是什麼意思
" p1 t7 B0 z8 Q( l6 M! a/ m! x% p+ g
我一時沒想明白,謝謝了先
; p) n, D2 t' K kOTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you.
/ B$ S( c" }5 k0 l
: o% R: v& [% c& S9 T |