roror999 發表於 2013-11-11 01:28 " G9 k4 k4 F7 m; ]. J
這文章中提到的OTO,是什麼意思! \9 f9 F+ A' ` j
7 p) q- z# Y9 P% i, ~5 }
我一時沒想明白,謝謝了先
" H5 O# B& f/ F3 l" M' W1 GOTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you.
" F3 p! q* U: f9 O. K5 \- u: e" s; {" ~3 B0 D
|