國外牛人分析排名最重要的因素，就像月光所說，要想方設法把客戶的motivation變成action，在這方面有很多可以做的。
" @, r6 q5 U3 F( i- J4 y$ m9 ^ 文章摘錄如下：
# p! Z, P b1 Y$ M- b, K& | We often get so caught up in the minutiae of the algorithm that we forget all this effort serves a single purpose: . O. u5 W$ d0 L9 K# E0 e8 I* W
5 q' z& ?% v: B! R9 C9 i) v' }Satisfy the user. & O9 Z6 x* i% R% y) x3 _
5 r. U, U0 w; W- {; nThis isn't a touchy-feely post that says "Make great content and visitors will come" or "Delight your customers and magic will happen." * _ z. g4 E3 S
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It's not magic. Satisfaction is an actual ranking factor.
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Unlike other ranking factors, this one is hard to measure because it's based almost entirely on search engines' own internal data — something they don't share. We do know search engines both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results.
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It's easy to tweak a keyword. It's much harder to stop visitors from clicking the back button on your website when they don't find what they were looking for. Satisfaction is very difficult to game; perhaps that's why search engines place so much emphasis on it.3 w- J K, a2 G
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How Google measures and predicts satisfaction
# m! Q3 Y+ L+ ?7 d/ PUser behavior in search results：If people type something and then go and change their query, you could tell they aren』t happy," he says , "If they go to the next page of results, it』s a sign they』re not happy."
5 v) V% K8 s- G4 J# o- a8 PSearch quality raters:In 2012, Google released an abbreviated copy of its Search Quality Rating Guidelines to the public. A version of this document is used by Google's small army of Search Quality Raters to evaluate search results.4 S0 m8 `% Q, \* t7 g
Panda:Panda gives Google the ability to predict user satisfaction — modeled on actual human surveys — and apply it to every site in its index.! e! K" x+ A# M* h
What can we do?If search engines measure user satisfaction and employ it as a ranking factor, our goals as search marketers are to: + o4 e' I/ F* N8 x. G( @3 B
- Create highly satisfying experiences so that users don』t return to search results to pick another URL.
- Build sites that meet Panda』s expectation of high quality.
- Surprise and delight our visitors so that they seek us out again and again.
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發表於 2013-7-13 09:40:10
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好文大家看嘛~~~~~~